$9 Trillion in Annual Sales is Looking for a Home
Recently, via this post, we estimated $500 billion in business will move from non-sustainable to sustainable businesses in 2024. This McKinsey study looks at growth potential tied to decarbonization and suggests capital and consumer demand shift to a low-carbon economy will produce $9t - $12t in annual sales by 2030. Further, failure to decarbonize could, [...]