Remember when you were in school and a teacher would let you grade your own test? The eraser would come out and a C-grade effort became an A-grade score. Studies show that +70% of CEOs admit their companies are greenwashing in order to mislead you into purchasing their product or service. If +70% admit to [...]
Most companies have these departmental responsibilities: Operations / Finance – Seeks profitability, efficiency, cost reduction Marketing / Sales – Seeks differentiation from competition, a talking point that resonates HR / Admin – Seeks employee performance, health, happiness Studies from Nielsen, Harvard Business Review, HP, Deloitte, Fast Company, MIT, BAR, Symbola, NYU/Stern, Forbes, et cetera, tell [...]
We are often asked, “What are some of the things you help clients do, to become certified under the Edenark Group ISO 14001 program?” Item #49 from the Edenark Group Green Team Guide – Paint Away Air Pollution! Knowing that newly painted walls lift the mood and energize your team, you will, at some point, [...]
Some people have asked why we uniquely have a ‘people piece’ incorporated in our sustainability program. In response, we ask – “How can you have a corporate sustainability program and not address the employees?” For most companies, your people are your biggest cost, biggest risk, biggest time commitment and biggest opportunity. If we can help [...]
The unemployment rate in the US is at 4.1%. The EU is roughly 6%. How do you find, hire and retain workers in a sellers market? This article in the New York Post reports on this study and is consistent with other studies we have reported. Key points Almost two-thirds of respondents stated they were [...]
2024 is 75% behind us! We all forecasted a budget for the year. Some of us are confident….and some of us are scratching our heads, wondering where the plan went wrong. Per this study by University of California at Riverside, brands committed to sustainability are growing 4x faster than their non-sustainable peers. NYU/Stern says it [...]
Most of us are beginning 2025 budget season....and will be trying to find a way to achieve next year’s growth goals. Per an 8 country (US, Germany, Italy, France, Japan, China, India and Brazil) study by Boston Consulting Group, discussed in this article…. 80% of participants reported considering sustainability when making a purchase 70% are [...]
Workers around the world want their employers to put more attention against environmental impact; and are willing to put their money where their mouths are. Per this Honeywell Survey 91% of respondents would forgo job perks if the cost was reinvested in reducing their workplace environmental impact 26% would sacrifice some of their pay if [...]
When we start 2025 and the shift from voluntary to mandatory reporting of sustainability data kicks in, all accounting professionals will feel the impact. Per this article, from SEC Climate Reporting to ESG Documentation, to Supply Chain Information Requests, to Scope 3, big and small accounting firms will be taxed with the impact of sustainability [...]
Some people say all marketing and promotion is a form of deception. Knowing consumers want to support environmentally sustainable companies, is it wrong for companies to misrepresent their environmental commitments? If you ask the Australian Securities and Investments Commission (ASIC) and the Australian Federal Court, the answer is yes – if you greenwash you will [...]
