Most of us are beginning 2025 budget season….and will be trying to find a way to achieve next year’s growth goals.
Per an 8 country (US, Germany, Italy, France, Japan, China, India and Brazil) study by Boston Consulting Group, discussed in this article….
- 80% of participants reported considering sustainability when making a purchase
- 70% are suspicious of potential greenwashing activity by businesses
- 20-43% are ‘silent stakeholders’, which are defined as consumers willing to be persuaded to choose a product that makes a credible and compelling sustainable statement
When you are planning for 2025 and looking for low hanging fruit, think about the combination of these three points – the vast majority of consumers are looking for sustainable companies but are wary of those that falsely claim they are sustainable; and 20 – 43% of them are ‘up for grabs’ in that they are willing to be convinced to choose your product if you can convince them you are legitimately (ie, certified) sustainable.
Think of the impact that 20-43% would have on attaining your growth objectives.
Edenark Group can help you become certified sustainable, differentiate from your competitive peers, and appeal to those consumers. Here is a flyer on the benefits of our program.