How much do you spend on all your advertising and marketing? How are you differentiating your business from your peers in those ads, your website and your marketing brochures? Are your points of difference what consumers are looking for? Are you getting your money’s worth out of those ads by connecting with your audience? Are [...]
Per this article, there were 2,180 climate change lawsuits in 2022, a 250% increase since 2017. The number is expected to grow dramatically, as 1) more countries establish climate laws, allowing easier qualification of expectations; combined with 2) the ever-expanding precedent that comes with more cases. In other words, current suits will form the foundation [...]
Per a study by IDC, corporate spending on purpose-built sustainability services (ie, ESG) will increase from $37.7 billion in 2023 to $65 billion in 2027, an annual growth rate of 15%. Given the political pressure from the far right to kill these programs, the fact that they are expected to nearly double in four years [...]
Alex Bratty asked our CEO, David Goodman, to talk about the Edenark Group ISO 14001 environmental sustainability certification program in Episode #61. This is the world’s best overall program for organizations looking to differentiate from their peers, lower costs, improve brand image, revenues and profits….and enhance employee health, happiness and performance.…while also doing the right [...]
9 out of 10 consumers want your business to be environmentally certified sustainable. 7 out of 10 will shift their purchases and loyalty if they find a certified sustainable company. That’s +$2 Trillion in low hanging fruit for those that want to take market share. Is there anything your company is currently spending money on [...]
We like to show NASA's 'Climate Spiral a couple of times a year. Most of us are not smart enough to work at NASA, but all of us are smart enough to understand the direction this shows us heading. Your company, no matter how small, can decide to do nothing, or do something. Certified sustainable [...]
As we have reported, in January 2024 (roughly 4 months from now), the EU will start requiring enhanced climate disclosures. As we have also reported, other countries either have, or are finalizing, their own sustainability disclosure rules. Per this article, 60% of UK companies will not be ready by the January start date. Why does [...]
As we have reported, the EU is pushing forward with its net zero emissions by 2050 goal; and will introduce its Carbon Border Adjustment Mechanism (CBAM) a few weeks from now, on 1 October 2023. In effect, the CBAM will put a carbon tariff on products sold into the EU. The UK, US, Japan and [...]
As we have repeatedly reported, the world’s governments are moving swiftly towards compliance programs for sustainability/climate. The EU already has a program in place, as do some other governments. In the United States, the SEC is expected to finalize its climate disclosure rules as early as October. However, many US corporations are trying to get [...]
This article is reporting the same accelerated demand from consumers for legitimate corporate sustainability action as we are seeing: Consumer demand for corporations to be legitimately (ie, certified) sustainable has accelerated dramatically since the pandemic; Shoppers are using sustainability as THE gating item for their purchase decisions; Just talking about being sustainable, or saying your [...]
