“Hmm, do I want to outperform peers by 92% or underperform peers by 70%?”
Given that we are all preparing our budgets/plans for the new year, this article, showing a study using AI on 10,000 companies over 12 years, might be worth considering Using the S&P 500 as a base The portfolio study group that focused on sustainability-related R&D / new products, outperformed peers by 92% [...]