Capgemini Research Institute’s new report, Driving business value through sustainability, provides consistency with the hundreds of reports we have shared over the years.
- In short, sustainability drives business value – It reduces costs, improves sales, enhances competitive advantage, reduces risk and builds shareholder value.
A few of the highlights from the respondents:
- As to climate change – 23% believe climate change is already negatively impacting their business.
- Ignoring Sustainability – 44% have already incurred reputational damage due to sustainability inaction.
- As to competitive advantage – 55% have already lost market share to a sustainable competitor.
- As to brand reputation – 85% of the respondents have seen their brand reputation enhanced by sustainability.
- As to sales – 82% of respondents invest in sustainability to drive sales.
- As to customer loyalty – 76% have seen sustainability influence consumer loyalty.
- As to employee engagement – 71% have seen sustainability positively impact employee engagement.
- As to innovation – 69% have seen internal innovations accelerated due to environmental sustainability initiatives.
- As to financial risk – 77% of reporting companies are investing in sustainability to minimize financial risk.
What is this saying to you?
- Odds are, you have already lost market share to a sustainable competitor.
- Odds are, that sustainable competitor will continue to take more from you, as they are doing the above things you have chosen not to do.
If you agree with the above, watch this master class and contact us.