Have you wondered….
– Why would financial fund managers risk getting caught in a lie and say their funds are “ESG Funds”? – link
– Why are companies firing their vendors, who are not certified sustainable? – link
– Why has the the US SEC created a task force specifically to address exaggerated claims of sustainability attainment? – link
– Why does the world’s largest asset manager, with +$9 trillion under management, ask “Will your company lead or follow?” – link
The answer, of course, is money. Certified sustainable companies are desired by consumers, can differentiate from their peers, and they make significantly more money.
Further, +90% of all large organizations have sustainability programs; yet under 1% of SMEs (small to mid-sized enterprises) have sustainability programs.
Large organizations are mandated to use certified sustainable vendors, when available…but they seldom do…. because so few SMEs are certified.
However, if a SME becomes certified, and promotes same, they stand out, as so few of their peers can make the claim….impacting the larger client’s decision process.
Sustainability Magazine published an article on this point. – article
For the large company, point is – There are programs available, so you can satisfy your mandate.
For the SME, point is – Here is a way to stand out and win new business.