Let’s agree – saying you care but not doing anything is……not caring.
Per this article in Inc.
- Companies that prioritized sustainability saw 23% lower volatility during market downturns – If you are expecting a recession, you might want to consider becoming certified sustainable.
- Firms with strong impact metrics outperformed the S&P 500 by 15% over the past 5 years – We all know impact companies outperform their non-impact competitors, and those that do not act have chosen which camp they are in.
- 73% of global consumers will change their choices to reduce environmental impact – Said in a sobering way, no matter how much time you spend building your brand, 7 out of 10 consumers will leave you once they find a competitor that can prove it is environmentally sustainable.
- 89% of Millennials and Gen-Zers (the future of your company) expect your company to prove its environmental commitment – This means being certified and 3rd party verified.
- 60% of consumers now prioritize environmentally safe products – This shrinks the market for all non-certified sustainable companies.
- Sustainability leaders are 2x more innovative than their non-sustainable peers – This reminds us of the Chicken versus egg question. Are they more innovative because they became sustainable or did they become sustainable because they are more innovative? Either way, those that are not….are not.
Those that do not care, and continue to ignore becoming environmentally certified sustainable, are turning their backs on more than the environment. They are turning their backs on their customers, their future growth and future generations (who are watching their choices and making purchase decisions based on same).
If you choose to care, which means you are going to act, watch this master class and contact us.