We previously reported that Lululemon was in trouble in Canada for greenwashing.
The hits keep-a-comin’ as a class action suit has been filed in Florida.
Why do companies get in trouble over this issue?
- The environment is the #1 issue on the minds of consumers
- Consumers want to hear what your company is doing about it
- Certified sustainable companies are growing up to 20x faster than their peers
- It is so easy to say you are sustainable
But, if you are not environmentally certified sustainable with 3rd party verification on your claims
- Hush
- Get certified sustainable with 3rd party verification, then talk all you want (within the limitations of your certification)
If you want to say what consumers want to hear, read this on what you want in a sustainability program, watch this master class, and contact us.