Years of seeing ads saying “Our toothpaste will give you the whitest white” have numbed us to exaggerations in promotion and advertising. Regardless of the type of claim, according to Nielsen, +80% of us no longer believe an organization’s claims if not accompanied by 3rd party certification.
Given that corporate sustainability is in such demand by consumers, the number of organizations exaggerating their sustainability status is significant. Consumers tend to be sensitive to corporate sustainability claims and reject organizations that claim to be sustainable, if they do not have a certification.
Here is an easy way to evaluate sustainability certification programs. If you desire any of the above four objectives, you should seek: