1 . It is the right thing to do
Your company, stakeholders, community, environment, and future generations will thank you for it.
3 . Overall performance improves
Per a study by BAR, Certified Sustainable companies enjoy +24.6% Net Income and +11% EBITDA gains. Costs go down; brand image, revenues, margins, profit and valuation go up; and employee health and performance go up. Data shows there is nothing a business can do,that will have a bigger positive impact on combined increased revenues, lower costs, improved employee performance, enhanced brand image, profitability and valuation, than to become a certified sustainable business.
Per NYU/Stern, sustainable brands are growing 5.6x faster than their non-sustainable peers. Researchers believe the gap between certified sustainable brands and their non-certified competitors will expand, as the global community continues to seek, and reward, certified sustainable organizations.
5 . Outperform competition
Per A. T. Kearney, sustainable companies outperform their peers by +15%.
6 . Margin
Per Nielsen, a certified sustainable company, enjoys a 5% YOY price increase. Its non-sustainable competitors grow prices 1% YOY. If you are not a certified sustainable company, and enjoying the promotional benefits of same, you are sacrificing margin every year.
7. Competitive differentiation
Per MIT / Boston Consulting Group, the biggest challenge to your organization is competitive differentiation. Per Nielsen, sustainability certification is the top competitive differentiator, as +80% of consumers want to buy from a company that is certified sustainable.
8. New consumers
There is +$1 Trillion (and growing) in consumer/corporate spending, looking to move to certified sustainable companies. This is fertile ground for certified sustainable organizations to grow market share. Further, this business will be lost by non-certified sustainable organizations once the buyer finds a certified sustainable alternative.
9 . Employee performance improves
Morale, production, empathy, mood, health improve.
10. Attract/retain staff
Per many studies, certified sustainable organizations can attract and retain quality employees better than their non-certified peers.