Are you part of the Majority or are you a Laggard?
The Innovation Bell Curve starts with Innovators, then Early Adaptors, then Early Majority, then Late Majority, and finally, Laggards. Per this article: 52% of organizations say they will increase sustainability investment this year (+57% from last year) 63% say the business case for sustainability is clear (+300% from last year) 48% feel climate change [...]