About David Goodman

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So far David Goodman has created 640 blog entries.

Video Testimonial on Positive ROI from Edenark Group ISO 14001 Program

We, at Edenark Group, do a terrible job of explaining some of the components of our service.  Often, our clients do a better job. This video has one of our partners asking for an update from one of our new clients.  She explains that, immediately after she signed up, and before we start the certification [...]

2024-12-02T20:37:47-05:00December 3rd, 2024|

New Laws to Stop Greenwashing

Greenwashing is rampant as companies try to cash in on consumer demand. As we have been reporting and as this article discusses, the EU is finalizing its Green Claims Directive (the GCD) and the Empowering Consumers for the Green Transition Directive (the ECGT) to commence at the beginning of 2025.  These laws serve as the [...]

2024-10-14T12:19:47-04:00October 22nd, 2024|

Podcast Video – Using Sustainability Certification to Differentiate

Leading Peers asked Edenark Group CEO, David Goodman, to give this masterclass webinar on Using Sustainability Certification to Differentiate. We hope you find it beneficial for future decisions for your organization. Should you have questions, please contact us here.

2024-10-14T12:12:57-04:00October 21st, 2024|

Are you part of a supply chain? If so, prepare for sustainability compliance audits.

As we have reported for some time, and as this article explains, if you are part of a supply chain, prepare for your clients to conduct due diligence audits to confirm your environmental sustainability commitment and compliance. Just saying you are sustainable is not going to satisfy the compliance audits by your clients, as they [...]

2024-10-12T11:06:04-04:00October 17th, 2024|

Is your company greenwashing?

97% of large companies have sustainability departments; but many have internally-constructed, non-global-standard-aligned, non-scalable, non-3rd-party-audited, sustainability programs.  Many of these programs were created to ‘look good’ but not designed to survive the stress test of external accountability. SMEs have it worse.  Less than 1% of SMEs have sustainability programs of any kind. As consumer/client (B2B and [...]

2024-10-16T05:56:00-04:00October 16th, 2024|

Unlimited Auto Wash – Keeping the Bar High!

Remember when you were in school and a teacher would let you grade your own test?  The eraser would come out and a C-grade effort became an A-grade score. Studies show that +70% of CEOs admit their companies are greenwashing in order to mislead you into purchasing their product or service.  If +70% admit to [...]

2024-10-14T08:32:38-04:00October 14th, 2024|

Is Your Company Addressing the Demands of Today’s World?

Most companies have these departmental responsibilities: Operations / Finance – Seeks profitability, efficiency, cost reduction Marketing / Sales – Seeks differentiation from competition, a talking point that resonates HR / Admin – Seeks employee performance, health, happiness Studies from Nielsen, Harvard Business Review, HP, Deloitte, Fast Company, MIT, BAR, Symbola, NYU/Stern, Forbes, et cetera, tell [...]

2024-10-05T10:42:23-04:00October 14th, 2024|

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