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Recently, select LA Fitness locations in Palm Beach, Florida, began promoting Gym for the Brain to new LA Fitness members in order to help them improve their overall fitness experience.  The goal is to convince the member to combine sessions at Gym for the Brain with their training at LA Fitness.   The promotion lists [...]

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Per this article, with attached study, Microsoft and Carnegie Mellon University joined forces to produce a study that looked at the effect of AI on your critical thinking ability. Surprise, Surprise - AI makes you dumber and worse at your job. In effect, the more you rely on AI, the more you disengage from critical [...]

Since 1971 we have been consuming more than the Earth can produce each year.   To make matters worse, our consumption has been increasing. Last year, 2024, per the picture, we hit Earth Overshoot Day on July 25. On that date we had consumed all the Earth could produce in 2024.  After July 25, we started [...]

This article asks if your board is an ESG leader or follower? As most privately owned companies do not have a board of directors, let’s broaden the statement to say... -“Are those that you turn for advice knowledgeable on sustainability/ESG, and capable of providing you with sound guidance?” We know: Consumers, B2C clients, workers, governments, [...]

Recently, we posted these eight things you want in a sustainability program. Years ago, our CEO worked in the HBA industry and was responsible for marketing fragrances, cosmetics and toiletries.  Kristy Doolan interviewed our CEO for this article in Cosmetics Design Europe. In the article, Kristy highlights the following points, which are consistent with statements [...]

Audio–visual entrainment (AVE) uses light and sound to stimulate neurotransmitters, increase cerebral blood flow, produce deep autonomic calming, and excite and reestablish neural networks. Per this medical article in ScienceDirect, clinical studies show AVE helping the treatment of attention deficit hyperactivity disorder (ADHD), worry, depression, anxiety, cognitive decline, balance and memory in seniors, concussion, post-traumatic stress disorder (PTSD), seasonal affective disorder (SAD), and pain remediation. [...]

Per this article from the Harvard Law School Forum, here, in descending order, are ten corporate sustainability priorities for 2025.   AI: AI offers sustainability gains but raises potential environmental, social & governance (ESG) risks. Sustainability storytelling: Beyond core disclosure, effective storytelling can engage diverse audiences and advance goals. Business integration: The embedding of ESG [...]