Per a recent study discussed in this article: 92% of consumers are now doing sustainability research prior to purchase – Let that soak in. If they cannot confirm you are a sustainable company, 46% will call a sales rep to find out if you are – How will that turn out for you? [...]
We appreciate Michael Vincent of Sustainiacs interviewing us in this episode, titled People Planet Promotion Profit. Many people in the environmental sustainability space talk about the 3 P's - People Planet and Profit. Our service is built on the fact that you want four P's - People Planet Promotion and Profit - because you will [...]
A new research report by Glow looks at 12 United States sectors (airlines, liquor products, quick service restaurants, fashion retailers and brands, telecom, car/automotive, banks, energy providers, grocery retailers, pension funds, general insurance and food/grocery) and arrived at the following: 87% of consumers consider it important that businesses act responsibly regarding society/environment 25% of respondents [...]
The Innovation Bell Curve starts with Innovators, then Early Adaptors, then Early Majority, then Late Majority, and finally, Laggards. Per this article: 52% of organizations said they planned to increase sustainability investment in 2024 (+57% from 2023) 63% say the business case for sustainability is clear (+300% from 2023) 48% feel climate change will [...]
There are 14 subgroups including Blue Whales, Gray Whales, Right Whales and Humpback Whales that are part of the Baleen Whale group. We’ve lost 95% of them over the past few hundred years, but there are 800,000 - 1,000,000 of them left. Per this video and this article, the value to us of a Baleen [...]
Per this study of patients aged 64 – 92, intermittent hypoxic-hyperoxic training (IHHT), which is one of the modalities we use at Gym for the Brain, improves cognitive performance up to 42.8x. Repeating – The above was not a 40% improvement. It was 40 times better. The above study only looked at the impact of IHHT. At Gym [...]
Approximately 40% of public companies are already reporting on Scope 3 (which includes vendors). Per this study by Sphera, by the start of 2027 (which requires 2026 data), Scope 3 reporting is expected to increase from the current 40% to 90% What does this mean to you? These large companies are desperate to [...]
Let’s agree – saying you care but not doing anything is……not caring. Per this article in Inc. Companies that prioritized sustainability saw 23% lower volatility during market downturns - If you are expecting a recession, you might want to consider becoming certified sustainable. Firms with strong impact metrics outperformed the S&P 500 [...]
If you know someone with post-traumatic stress disorder (PTSD), do you also know how they are addressing it? Did you know that contrast oxygen (also known as intermittent hypoxic training) alleviates PTSD? PTSD is real. PTSD solutions are also real.
Did your company beat 2024 Plan and 1st Quarter 2025 Plan? Have you clearly established competitive differentiation from your peers (other than price and margin)? When you spend money on advertising, are you saying what your prospect wants to hear, or are you just part of the clutter? Are you positioned to take advantage of [...]
