Per this release 69% of consumers do not believe most sustainability claims 40% are not purchasing products from companies not actively executing sustainability programs 58% say they will spend more money for a company or brand they know is sustainable 74% are more likely to purchase from a company that can prove its sustainability practices [...]
A new research report by Glow looks at 12 United States sectors (airlines, liquor products, quick service restaurants, fashion retailers and brands, telecom, car/automotive, banks, energy providers, grocery retailers, pension funds, general insurance and food/grocery) and arrived at the following: 87% of consumers consider it important that businesses act responsibly regarding society/environment 25% of respondents [...]
2024 is nearly 20% behind us! We all forecasted a budget for the year. Some of us are confident….and some of us are scratching our heads, wondering where the growth is going to come from. Per this study by University of California at Riverside, brands committed to sustainability are growing 4x faster than their non-sustainable [...]
Not that we don’t have enough to worry about, but this article talks about the 15 biggest environmental problems we face in 2024. Global warming from fossil fuels Poor governance Food waste Biodiversity loss Plastic pollution Deforestation Air pollution Melting ice caps and rising seas Ocean acidification Agriculture Food and water insecurity Fast fashion [...]
This global research study was just published (October 2023) and provides the following data: 81% of people around the world rate climate change as the #1 global issue, ahead of inflation, war, economy, or disease/pandemic. Think about that point next time you spend money on advertising, trying to get the attention of your prospective [...]
We are often asked why the Edenark Group program has a ‘people piece’ – A Better World Starts With Me, Center For Brain Training, Gym For The Brain – and the answer includes the following: Every organization in the world suffers from the impact of the Big 5 (insomnia, stress, anxiety, physical pain and mental [...]
Per this article, gone are the days of sustainability being a public relations supplement to annual reports. The First Wave – CSR The foundation of sustainability reporting goes back to CSR (corporate social responsibility). It was a way for companies to do some good. But those efforts were detached from the company’s core operations. The [...]
Since 1971 we have been consuming more than the Earth can produce each year. To make matters worse, our consumption has been increasing. Last year, on August 2, we had consumed all the Earth could produce in 2023. After that date, we were consuming into future years. We are currently consuming 1.7 earths every year. [...]
Per this article, Keurig Canada will pay a $3 million penalty for greenwashing claims – saying its K-Cup pods can be recycled. Besides the penalty, the company has to change its packaging, publish notices about the changes on its websites, social media and in local and national outlets, as well as include information in packaging [...]
The Corporate Knights Global 100 (the top ranked sustainability companies) turned 20 this year. This gives us 20 years of comparative data to consider. This article covers the following points: As you would expect, the Global 100 earns more of its revenue from sustainable solutions. In fact, compared to the average large public company, the [...]
