Per a study of 16,000 businesses discussed in this article 58% are making statements and commitments to stakeholders about their sustainability performance But only 8% have formal reporting programs that document that performance The gap between those two – making claims you cannot support – is greenwashing. Taking the above to the next step, even [...]
Intermittent Hypoxic Training Can Improve Your Performance in Sports Per this article, Intermittent Hypoxic Training (IHT) will improve your performance in sports by improving your strength and stamina via: Increased Red Blood Cell Production One of the most well-documented benefits of altitude training is the increase in erythropoietin (EPO) production. EPO is a hormone that stimulates [...]
Per this article in both Infection Control Today and Patient Care, there are four recommendations for Long Covid recovery: Manage physical activity very carefully. Increase fluids and electrolytes Use compression hose, stockings or socks Use oxygen therapy You can manage the first three on your own. Come to Gym for the Brain for your oxygen therapy. We have successfully helped many [...]
If you owned a manufacturing company and it cost you $25.00 to produce an item that you sold for $1.00, how long would you stay in business? As per this, and other studies, it takes: 25 calories to produce 1 calorie of beef 15 calories to produce 1 calorie of pork 10 – 20 calories [...]
SMEs (small to mid-sized enterprises - up to 500 employees) have always struggled to compete with the larger companies on recruiting the best talent. The post-pandemic tightening of the job market has made things even harder for SMEs to find quality talent. However, we've known for some time that being a certified sustainable company has [...]
Last year, via this post, we estimated $500 billion in business would move from non-sustainable to sustainable businesses in 2024. The expectation is 2025 will see an even larger transfer, as more consumers (B2B and B2C) move their purchases to sustainable businesses. This McKinsey study looks at growth potential tied to decarbonization and suggests capital [...]
Recently, we posted these eight things you want in a sustainability program. Years ago, our CEO worked in the HBA industry and was responsible for marketing fragrances, cosmetics and toiletries. Kristy Doolan interviewed our CEO for this article in Cosmetics Design Europe. In the article, Kristy highlights the following points, which are consistent with statements [...]
Sad as it is to say, we are all sheep. Per the study discussed in this article, if you want to convince someone to do something, don’t use logic on them (ie, “It’s the right thing to do”). You can try the Lemming Approach and play off a person’s need to follow others. [...]
This article touches on many of the points we regularly make Sustainability is a differentiator that people are looking for If done correctly, sustainability can change from being a roadblock to being a powerful marketing tool for an organization Besides being a differentiator, it drives growth, efficiency and reliability and becomes a [...]
This article, titled “Why sustainability is crucial for corporate strategy” is directed to you, as manager of your company. Most of us run our businesses with our heads down, thinking, “That (fill in the product/service) idea might be fine for some other companies, but we are not ready for it, not big enough, not able [...]
