We appreciate Jessica Bird, Managing Editor, and Jessica O'Connor, Senior Reporter, asking us to write an article for their magazine, The Intermediary. Our article is on page 60 of the October edition. Point is, if you are making environmental, eco, green, sustainable claims, odds are, you are greenwashing. What do you do now? Start by [...]
Have you wondered.... - Why would financial fund managers risk getting caught in a lie and say their funds are "ESG Funds"? - link - Why are companies firing their vendors, who are not certified sustainable? - link - Why has the the US SEC created a task force specifically to address exaggerated [...]
The 8 Essential Components of an Effective Environmental Sustainability Program In today's business landscape, environmental responsibility is more than just a buzzword—it's a vital part of a company's success and reputation. Customers, investors, and employees are increasingly looking to engage with organizations that demonstrate a genuine commitment to sustainability. But how do you [...]
We appreciate Kyle Alexander of Car Wash Magazine interviewing our CEO on the topic of when to consider becoming environmentally certified sustainable.
Professional Car Wash & Detailing Weekend Update highlighted Edenark Group and Unlimited Auto Wash (from 1:40 - 2:50) in this video segment.
Greenwashing is rampant as companies try to cash in on consumer demand. As we have been reporting and as this article discusses, the EU is finalizing its Green Claims Directive (the GCD) and the Empowering Consumers for the Green Transition Directive (the ECGT) to commence at the beginning of 2025. These laws serve as the [...]
Leading Peers asked Edenark Group CEO, David Goodman, to give this masterclass webinar on Using Sustainability Certification to Differentiate. We hope you find it beneficial for future decisions for your organization. Should you have questions, please contact us here.
As we have reported for some time, and as this article explains, if you are part of a supply chain, prepare for your clients to conduct due diligence audits to confirm your environmental sustainability commitment and compliance. Just saying you are sustainable is not going to satisfy the compliance audits by your clients, as they [...]
97% of large companies have sustainability departments; but many have internally-constructed, non-global-standard-aligned, non-scalable, non-3rd-party-audited, sustainability programs. Many of these programs were created to ‘look good’ but not designed to survive the stress test of external accountability. SMEs have it worse. Less than 1% of SMEs have sustainability programs of any kind. As consumer/client (B2B and [...]
Remember when you were in school and a teacher would let you grade your own test? The eraser would come out and a C-grade effort became an A-grade score. Studies show that +70% of CEOs admit their companies are greenwashing in order to mislead you into purchasing their product or service. If +70% admit to [...]
