Sad as it is to say, we are all sheep. Per the study discussed in this article, if you want to convince someone to do something, don’t use logic on them (ie, “It’s the right thing to do”). You can try the Lemming Approach and play off a person’s need to follow others. [...]
This article touches on many of the points we regularly make Sustainability is a differentiator that people are looking for If done correctly, sustainability can change from being a roadblock to being a powerful marketing tool for an organization Besides being a differentiator, it drives growth, efficiency and reliability and becomes a [...]
This article, titled “Why sustainability is crucial for corporate strategy” is directed to you, as manager of your company. Most of us run our businesses with our heads down, thinking, “That (fill in the product/service) idea might be fine for some other companies, but we are not ready for it, not big enough, not able [...]
Given that we are all trying to achieve our 2025 plans, this article, showing a study using AI on 10,000 companies over 12 years, might be worth considering Using the S&P 500 as a base The portfolio study group that focused on sustainability-related R&D / new products, outperformed peers by 92% The [...]
Climate physical risk is your company’s financial exposure to extreme weather. This does not include any other environmental impacts. If we extrapolate the data from the study in this article, we arrive at the following: Climate risk (ie, financial hurt due to extreme weather) is currently taking 1% off the top (from [...]
The Edenark Group ISO 14001 is the world's best environmental sustainability certification program for small to mid-sized enterprises (SMEs). Why should an organization become certified sustainable? There are many reasons. We list 10 - https://edenark.com/why-becoming-a-certified-sustainable-organization-makes-sense/
Per this article, the Corporate Knights Global 100 Most Sustainable Corporations have outperformed their non-sustainable peers: - 19% since 2005 - 22% since Covid (spring 2020) If you want to make more money, and don't mind doing something good while making that money, becoming a certified sustainable company might be worth considering. Watch this master [...]
At #28 (up from #31 last year) among ALL corporate blogs and websites, including Microsoft, Apple, HP and Cisco, Edenark Group is the top sustainability/environmental/Green blog on Feedspot - link Think about the impact on your brand, of having Edenark Group helping you promote your sustainability certification to a world looking for certified sustainable companies. [...]
How much do you spend on all your advertising and marketing? How are you differentiating your business from your peers in those ads, your website and your marketing brochures? Are your points of difference what consumers are looking for? Are you getting your money’s worth out of those ads by connecting with your audience? Are [...]
The NASA Climate Spiral has been updated to include 2024 temperatures. Reach your own conclusions.
