As you head into 2025, would you like to increase your prices by 10%?
Per this article, studies show that even in these inflationary times, consumers are willing to pay 10% more for sustainable products, BUT ONLY WHEN THEY TRUST THE ENVIRONMENTAL CLAIMS BEHIND THEM. Consumers are catching on to companies that greenwash (exaggerate their environmental accomplishments). Making the claim without being certified/verified will not generate the support and [...]