California’s economy is the 5^th largest in the world, following only US, China, Germany and Japan.  There are not many big companies that do not operate in California.

As we have been saying, and per this article, California Senate Law SB 219 is going to require large companies doing business in California to report on their carbon emissions in 2026, nine months from now.

You are thinking – “I still do not see the opportunity.”

California SB 219 will also require those large companies, starting in 2027, to include their vendors in the reporting.  But the 2027 reporting is on 2026 data.

In other words, in nine months from now, those large companies doing business in California will need their supply chain to be aligned on sustainability and carbon emissions reporting.

Big companies have a lot of vendors.  They can’t wait until December 2025 to re-shuffle the deck on their supply chain.  They are actively working on this right now – they need vendors who are certified sustainable and have a carbon emissions program.

Are you a B2B vendor looking to grow your market share?

If you are, becoming certified sustainable and presenting your company to large companies who operate in California, helps them address their SB 219 problem.

If you prefer to act rather than just watch others act, read this on what you want in a sustainability program, watch this master class, and contact us.

There have been a lot of questions regarding how the new American presidency will impact corporate environmental actions.

Per this new PwC study:

• 84% of businesses are accelerating or maintaining their decarbonization efforts.
• Only 16% have slowed down or stepped back their commitments.

The report also repeated what we have been seeing for years – sustainable organizations make more money than non-sustainable ones.

• 6% – 25% more.

Another key point is that smaller companies are now joining the big companies in making climate commitments.

• The average size of companies making climate commitments is 64% smaller than they were just four years ago.

Why?

• Supply chain pressure – big companies are pressuring their supply chains to decarbonize in order to meet Scope 3 mandates.

What does this mean for your company?

• The environmental sustainability ‘trend’ is not a trend and is not going away.

• Sustainable companies make more money. If you are not certified sustainable, you are not making as much money as a certified sustainable competitor.  If you own your company and don’t care about making more money, that is fine.  But if you report to an ownership group, expect someone to ask why you have chosen to let competitors take market share.

• If you are a supply chain vendor, expect your Scope 3 letter and conversation.

If you prefer to act rather than just watch others act, read this on what you want in a sustainability program, watch this master class, and contact us.

Per a study of 16,000 businesses discussed in this article

• 58% are making statements and commitments to stakeholders about their sustainability performance
• But only 8% have formal reporting programs that document that performance

The gap between those two – making claims you cannot support – is greenwashing.

Taking the above to the next step, even if you document your own performance internally (ie, self-certify), you are at risk, as you are not using a 3^rd party to validate.

There are many greenwashing activists and they love finding organizations that make sustainability claims without being certified under a globally accepted program with 3^rd party validation. 

Don’t take the risk.  If you are not certified via a globally-respected program that uses 3^rd party validation, don’t promote/hype your sustainability efforts.

Per this article in both Infection Control Today and Patient Care, there are four recommendations for Long Covid recovery:

• Manage physical activity very carefully.

• Increase fluids and electrolytes

• Use compression hose, stockings or socks

• Use oxygen therapy

You can manage the first three on your own.

Come to Gym for the Brain for your oxygen therapy.  We have successfully helped many people recover from Long Covid.

Contact us at 561-408-6890.  You will be happy you did.

If you owned a manufacturing company and it cost you $25.00 to produce an item that you sold for $1.00, how long would you stay in business?

As per this, and other studies, it takes:

• 25 calories to produce 1 calorie of beef
• 15 calories to produce 1 calorie of pork
• 10 – 20 calories to produce 1 calorie of fish
• 9 calories to produce 1 calorie of chicken

Even if we ignore the fact that meat production is one of the most significant contributors to our environmental problems.

Even if we ignore the fact that many meats are now labeled Type 1 or Type 2 carcinogens.

Even if we ignore the fact that most of the meat you get from the store has fecal matter in it.

Even if we ignore the fact that the calories you get from meat are not as beneficial as the calories you get from plants.

Even if we ignore the fact that our bodies were not built to digest meat.

Even if we ignore the increased risk of coronary heart disease, stroke, heart disease, cancer, type 2 diabetes, obesity, acne, Alzheimer’s and overall mortality.

Even if we ignore the rising price of meat.

We simply cannot feed the world with meat.  The math does not work.

The sooner you start your transition away from meat the sooner you will find the alternatives taste good, your health will go up, your weight will go down, and you will have more money in your wallet.  Oh, and you will be doing a good thing for the world and all in it.

SMEs (small to mid-sized enterprises – up to 500 employees) have always struggled to compete with the larger companies on recruiting the best talent.

The post-pandemic tightening of the job market has made things even harder for SMEs to find quality talent.

However, we’ve known for some time that being a certified sustainable company has a positive impact on recruiting.  This article from Business Insider talks about how being a sustainable company is a huge recruitment tool.

This brings us to the discussion of, “What does a SME do, if it wants to consider becoming sustainable?”  This master class will help every SME that does not know where to start, or thinks becoming certified sustainable might be too expensive or too time consuming.

Edenark Group provides the world’s premier environmental sustainability program for SMEs.

Last year, via this post, we estimated $500 billion in business would move from non-sustainable to sustainable businesses in 2024.

The expectation is 2025 will see an even larger transfer, as more consumers (B2B and B2C) move their purchases to sustainable businesses.

This McKinsey study looks at growth potential tied to decarbonization and suggests capital and consumer demand shift to a low-carbon economy will produce $9t – $12t in annual sales by 2030.

Further, failure to decarbonize could, on average, risk up to 20% in economic profit for those companies that fail to act.

If you prefer to act rather than just watch others act, read this on what you want in a sustainability program, watch this master class, and contact us.

Recently, we posted these eight things you want in a sustainability program.

Years ago, our CEO worked in the HBA industry and was responsible for marketing fragrances, cosmetics and toiletries. 

Kristy Doolan interviewed our CEO for this article in Cosmetics Design Europe.

In the article, Kristy highlights the following points, which are consistent with statements we have also made in recent articles and posts –

• Green claims are held under a microscope – Greenwashing is being pursued by regulatory agencies and consumers

• Go Green or go home – If you are not able to prove you are a sustainable company, you are in trouble

• Purchase influence – The majority of consumers are considering sustainability when making a purchase

• Sustainability is growing in importance – As we posted recently, sustainability is already the #1 issue in the world….yet it continues to grow

• Greenwashing is out – Following on the point above, they are going to investigate if you are certified via a reputable program and if not, the reaction is not going to be good for your brand

• Reduction of carbon footprint is also important – Make sure your sustainability program includes the ability to also certify you for carbon neutrality

• The 8 things you want in a sustainability program – Kristy then presents our list of 8 things you should look for in a sustainability program

If you feel Kristy makes a good point, watch this master class and contact us.

Sad as it is to say, we are all sheep.

Per the study discussed in this article, if you want to convince someone to do something, don’t use logic on them (ie, “It’s the right thing to do”).

You can try the Lemming Approach and play off a person’s need to follow others.  To do this, say something like, “Everybody is doing it!”

• In the study, this generated a 70% increase in success

Or play off the fact that they don’t want to work very hard at reaching their decision.  To do this, simply put your suggested action in front of the alternative.

• In the study, this generated a 654% increase (yes, 6x) in success

Clearly, we are not terribly bright at Edenark Group.  For the past few years, we have been trying to convince you that a plant-based diet is ‘the right thing to do’ for you and the planet.

We were fools!

We were not wrong about the benefit of a plant-based diet being good for you and the planet.

We were wrong in using “it’s the right thing to do” as our argument.

So, how about this –

“For your meals, you have a choice – you can eat PLANT BASED FOOD, LIKE MANY OTHER PEOPLE…….

….or you can eat meat.”