Find and see the best corporate environmental sustainability news, posts and stories here, at Edenark Group’s “IN THE NEWS.” Let us know if you have environmental sustainability news you would like us to add.
Would you like a top blog influencer helping to promote your company?
At #28 (up from #31 last year) among ALL corporate blogs and websites, including Microsoft, Apple, HP and Cisco, Edenark Group is the top sustainability/environmental/Green blog on Feedspot – link
Think about the impact on your brand, of having Edenark Group helping you promote your sustainability certification to a world looking for certified sustainable companies.
This is one of the reasons we enjoy a 100% client renewal rate – we help our clients promote their certification, which helps them grow their brand and business.
You will not find a more cost-effective, and positive-ROI, way to differentiate your company.
Oh, and by the way, you would also be doing something good.
The Growing Role of Sustainability in Small Business Marketing
How much do you spend on all your advertising and marketing?
How are you differentiating your business from your peers in those ads, your website and your marketing brochures?
Are your points of difference what consumers are looking for?
Are you getting your money’s worth out of those ads by connecting with your audience?
Are you enjoying a positive ROI from your advertising, like this organization?
Per this article, titled “The growing role of sustainability in small business marketing”, the following points are made:
- 81% of respondents across all generations, genders and backgrounds, want you to show them you are helping improve the environment
Is your advertising speaking to this 81% or to the other 19%?
- 81% expect to buy more from environmentally friendly organizations over the next five years
Are you targeting this 81% or to the other 19%?
- 66% of prospective employees will not consider working for a company that does not have strong social values
Are you looking for employees from the full pool of talent or just the 34% that does not care?
- 83% of employees will be more loyal to a company making positive environmental/social impact
After you spend the money to hire/train, are you looking to keep all of them, or just the 17%?
Besides providing a talking point that will make your advertising more effective, the article goes on to explain that companies with a strong environmental, social and governance program are enjoying
- Top line growth (Unilever says their sustainability studies show a +20% gain)
- Cost reduction (McKinsey says it will impact your operating profits up to 60%)
- Reduced regulatory and legal intervention (impacting 25 – 60% of your profits)
- Employee productivity (translating to higher organizational performance)
- Investment and asset optimization (more efficient and effective use of the money you reinvest)
Is your company enjoying these benefits…while also doing the right thing for the environment?
If not, watch this master class and contact us.
Would you like to add 7 points to your Total Shareholder Return?
Per this McKinsey study, companies that have a Triple Play (Growth + Profit + Sustainability) dramatically outperform their peers on Total Shareholder Return (TSR).
- 36% of companies that lagged on sustainability showed negative growth; while 0% of the Triple Play companies showed negative growth
- 19% of the companies that lagged on sustainability grew by more than 10%; but 53% of the Triple Play companies grew by more than 10%
- Having the Triple Play of Growth + Profit + Sustainability delivers 7 points in TSR versus peers. That’s not 7%, it is 7 points – ie, a 12% TSR versus a 5% TSR. In most cases, that 7 points is more than double the competition.
- Sustainability will not save a flawed company; but it will help a company perform better
If you are looking at your 2025 performance against budget and would like to perform better, contact us via this form.
Are You Giving Your Customers What They Want?
9 out of 10 consumers want your business to be environmentally certified sustainable.
7 out of 10 will shift their purchases and loyalty if they find a certified sustainable company.
That’s +$2 Trillion in low hanging fruit for those that want to take market share. Is there anything your company is currently spending money on that 7 out of 10 of your competitor’s clients will move to you for?
Per Google, searches for certified sustainable companies are up 800%. So, they are looking.
They are finding them too – +25% of consumers have already moved loyalty to certified sustainable companies, 20 – 43% is currently in play; and because of this, certified sustainable companies are growing 75% – 20x faster than their non-certified peers.
Over +300,000 companies across the world have chosen to do the right thing for the environment and to be seen by the marketplace as a leader.
If this might be of interest, watch this master class then contact us.
You will be doing the right thing….and good things will happen!
We Set the New Record on our Watch!
As previously reported, 2024 was the hottest year since we started recording global temperature.
It exceeded 2023, the previous record holder, by a wide margin.
With the 2024 increase, we exceeded the +1.5°C warming threshold that scientists were trying to avoid via the Paris Agreement.
We can all tell our children we each had a hand in setting this new record on our watch. They will be soooo proud of us!
Maybe we should raise our prices!
This article talks about a neurologist who has determined that hyperbaric chamber oxygen can be improved upon. He is using a combination of hyperbaric chamber ‘rich’ oxygen and hypoxia (ie,‘high-altitude’ oxygen) to ‘trick the body into thinking it is in danger of oxygen deprivation. In response, the body activates powerful repair mechanisms.’
The benefits?
- Recovery from cognitive decline / memory loss
- Recovery from Long COVID
- Recovery from Alzheimer’s
- Recovery from Dementia
- Recovery from Brain fog
- Recovery from Concussions
- Recovery from Strokes
The doctor calls his program Hyperbaric Hypoxic Paradox (HHP) and charges $40,000 to $80,000 for 60 two-hour sessions, five days a week, over 12 weeks. That is $667 – $1333 per session, assuming you can commit to five days a week and are willing to go into a chamber with highly combustible compressed oxygen.
Pretty expensive, right? But, if you have the money and time, and are willing to go inside a compressed oxygen chamber, the benefits are clearly worth it.
However, is HHP your only option if you, or a loved one, suffer from the above?
Nope!
His HHP concept is not new. It is commonly called Contrast Oxygen.
At Gym for the Brain, we agree that hyperbaric chamber oxygen does not provide maximum benefit. Contrast Oxygen exceeds hyperbaric oxygen in performance, repair and recovery. That is why we have been using Contrast Oxygen as a key component of the Gym for the Brain program for years – thousands of successful client sessions.
How is the Gym for the Brain program different than the HHP program?
- First, we do not use pressurized combustible hyperbaric oxygen!
- Second, at Gym for the Brain, Contrast Oxygen is just one of our tools. We enhance the Contrast Oxygen with seven other tools. In combination, the benefit far exceeds Contrast Oxygen on its own.
- Third, our sessions are typically 30 – 45 minutes (versus the 2 hours with HHP).
- Fourth, most of our clients do two or three sessions a week (versus the 5 sessions with HHP).
- Fifth, most of our clients start seeing benefit after 8 – 12 sessions (versus the 60 with HHP).
- Sixth, although some are paying less, most of our clients pay $90 per session (versus $667 – $1333 with HHP).
Net, Gym for the Brain offers superior benefits and superior price without the compressed chamber risk.
We could certainly raise our prices. But that would not be in line with our mission, which is to bring a powerfully beneficial service to many.
If you, or a loved one, seek improved performance, repair, recovery and happiness, contact Gym for the Brain.
Unlimited Auto Wash Club Renews its Sustainability Certification through 2025 at all Six Locations
Unlimited Auto Wash Club is a 100% Full-Service Hand Car Wash that serves South Florida via six locations and over 175 employees. It cares deeply about the environment and the community it serves and has renewed its Edenark Group ISO 14001 environmental sustainability certification for all six locations through 2025.
Any organization, in any industry, that makes environmental, sustainability, eco or green claims, needs to be certified under a globally-recognized standard and 3rd party verified, for those claims to be legitimate. The six Unlimited Auto Wash locations became environmentally certified sustainable in 2024; and have all renewed that certification for 2025.
“The car wash industry uses a lot of energy and water. It knows consumers are demanding environmental accountability. Consumers will move their business to a company they believe is environmentally sustainable. This causes companies to want to be seen as sustainable, even though studies show that over 70% of companies that claim they are sustainable, are exaggerating (ie, greenwashing). This is why governments around the world are creating laws that require companies that make claims be certified under a globally-respected standard and verified by a 3rd party,” said David Goodman, CEO of Edenark Group. “The only way to be sure of a company’s sustainability claim is to confirm that the claim is being made under a globally-respected program and 3rd party verified. If it isn’t, they are misleading you. If so, take your business to a company that can prove its environmental sustainability certification and 3rd party verification.”
“We are the first, and only, environmentally certified sustainable car wash operation in Palm Beach County, Florida. We do things the right way, raised the bar for our industry in 2024, and are keeping the bar high in 2025,” says Kevin Dalton, CEO of Unlimited Auto Wash. “The Edenark Group ISO 14001 sustainability certification program provides us the opportunity to show all our stakeholders – our customers, our employees, our vendors and our community – the kind of organization we are.”
The six individual locations and their 2025 statements can be found here –
– Tequesta – https://edenark.com/unlimited-auto-wash-of-tequesta-fl-has-renewed-its-sustainability-certification-through-2025/
– 12194 FL Alt, Palm Beach Gardens – https://edenark.com/unlimited-auto-wash-of-12194-fl-a1a-alt-palm-beach-gardens-fl-has-renewed-its-sustainability-certification-through-2025/
– Wellington – https://edenark.com/unlimited-auto-wash-of-wellington-fl-has-renewed-its-sustainability-certification-through-2025/
– West Palm Beach – https://edenark.com/unlimited-auto-wash-of-west-palm-beach-fl-has-renewed-its-sustainability-certification-through-2025/
– Palm Beach Gardens – https://edenark.com/unlimited-auto-wash-of-palm-beach-gardens-has-renewed-its-sustainability-certification-through-2025/
When was the last time you saw +90% of any group agree on something?
Per this Kearney study the World Economic Forum projects a ‘bleak outlook’ for the next decade due to environmental risks. Driven by this picture of the future combined with current performance….
- 95% of CFOs plan to allocate over 1.1% of their revenues to sustainability in 2025
- 94% of CFOs incorporate sustainability considerations in their overall investment decisions
- 93% of CFOs see a clear business case for investing in sustainability
- 92% of CFOs say they will invest more in sustainability
- 69% of CFOs expect a higher return from their sustainability investments than their other investments
- 67% of CFOs are already measuring the cost of sustainability inaction
What does this mean for you?
- If +90% of CFOs all agree on something, it might be worth looking at
- If you are not seeing higher returns from your sustainability investments than your other investments, you are probably getting bad advice
- If your company is not investing in sustainability, you are definitely getting bad advice
Study shows Winter Ozone Pollution comes from…..Us
Ozone pollution has historically been caused by summer’s sunlight and heat.
But as this article explains, we are now seeing ozone pollution during the winter, driven by man-made carbon emissions.
If we are now causing ozone pollution during the winter months, this is only going to magnify during the summer months when our carbon emissions are amplified by heat and sunlight.
Not good for any of us.
If you wish to be part of the solution, watch this master class, then contact us.