Find and see the best corporate environmental sustainability news, posts and stories here, at Edenark Group’s “IN THE NEWS.” Let us know if you have environmental sustainability news you would like us to add.
Video Testimonial on Positive ROI from Edenark Group ISO 14001 Program
We, at Edenark Group, do a terrible job of explaining some of the components of our service. Often, our clients do a better job.
This video has one of our partners asking for an update from one of our new clients. She explains that, immediately after she signed up, and before we start the certification application process, we prepared and published, a post for her business; as we do for all our clients.
The financial value to her business, of just that one post, exceeds the cost of her entire certification effort. As such, even before we get her business certified, she is enjoying a positive ROI.
How many vendors do you have that are delivering a positive ROI before they even deliver their full service to you?
We go for smiles and we got one from her!
If you would like to smile, contact us.
What is your company doing that consumers want to hear about and the media wants to talk about?
Hundreds of news services shared this story of MagikFlame pursuing the Edenark Group ISO 14001 environmental sustainability certification.
Consumers want to hear that your company is a good corporate citizen and the media wants to talk about it.
What are you currently doing in your company that consumers want to hear about and the media wants to talk about? If it is not something that will help everyone around you, that 7 out of 10 consumers will move their business for, that your employees will be proud of, and that you will feel good about, give us a call.
80% of Consumers Disbelieve your Sustainability Claims that are not 3rd Party Verified/Certified
In a study consistent with other studies we have seen, WWD reports that
- 80% of consumers DISBELIEVE a company’s sustainability claims when not supported by a 3rd party certification or validation
- 83% of consumers BELIEVE a company’s sustainability claims when supported by a valid 3rd party certification/validation
If you are spending the time and money to pursue sustainability, for the good of the planet
- FANTASTIC!
- That is the reason to do it!
But if you also want…
- Positive ROI
- The revenue-side benefit that comes with market trust and support
- Brand benefit
- Compliance with government and client requirements
- Lender and investor support
- To be part of a globally recognized program
…you are going to need a certification from a globally-recognized program.
Please review this flyer, or this master class; then contact us.
Maximize ROI: Boost Revenue with Edenark Group’s Sustainability Certification and Marketing Support
Maximize ROI: Boost Revenue with Edenark Group’s Sustainability Certification and Marketing Support
In today’s market, sustainability is a decisive factor for consumers, who increasingly prioritize companies that demonstrate real environmental responsibility. However, beyond just meeting customer expectations, sustainability can drive significant financial benefits. Edenark Group’s sustainability certification doesn’t just help businesses adopt eco-friendly practices—it positions them for increased ROI and sustained revenue growth. Paired with Edenark Group’s expert marketing support, this certification enables companies to tap into the eco-conscious market, improving their image and boosting long-term profitability. This article explains how Edenark Group’s certification can elevate both your environmental impact and your financial outcomes.
Unlocking ROI through Verified Sustainability Certification
Achieving sustainability certification is an investment that pays dividends by enhancing credibility and operational efficiency. The Edenark Group ISO 14001 environmental sustainability certification process ensures that a company’s environmental practices aren’t merely self-reported but are certified, and verified by an independent third party, against a globally respected standard. This certification + verification gives companies a competitive edge, attracting customers who value genuine commitments to sustainability over superficial “greenwashing.” Edenark Group’s certification process also helps the client focus on key operational areas that need enhancement, such as energy efficiency and waste reduction, helping improve operations and cut costs. The combination of operational efficiency and cost savings improves ROI from the expense side of the P&L.
But Edenark Group does not stop there.
Certified sustainable businesses also have revenue side opportunity. The reason so many companies are greenwashing is they know consumers, both B2Band B2C, are looking for companies that are sustainable and will move their business when they find one. This presents additional profit and ROI potential.
To take advantage of this, the certified sustainable company must be able to talk about its environmental sustainability program and accomplishments. However, since most companies are not experienced in how to do this, Edenark Group helps. By doing so, the client benefits on both the cost side and the revenue side of its P&L.
Amplifying ROI Impact with Revenue Side Marketing Support
Edenark Group doesn’t just help companies become environmentally certified sustainable. It starts its revenue side marketing support before the client starts its certification application process. In fact, for clients that take full advantage of this incorporated service, it is a way to achieve positive ROI even before becoming certified, due to the revenue-side marketing support provided by Edenark Group.
Edenark Group helps every client leverage the certification to its fullest potential. With its customized marketing support, Edenark Group helps its clients communicate their environmental achievements in a way that resonates with modern, eco-conscious audiences. From crafting impactful social media content to creating market-facing images and content that repeatedly communicates the client’s sustainability credentials to its stakeholders. This becomes a key part of the client’s brand identity and competitive differentiation.
The marketing support does not stop with the certification. It includes crafting and recommending messages for the client throughout the year, tied to major global dates. These additional talking points enhance the client’s brand year-round. By tying the certification promotion with the major global events promotion, the client has fresh talking points for the balance of the year, that stand out from the competition. This attracts new customers who prioritize sustainability and retains those who value consistency and integrity. Edenark Group’s support extends to participating with its clients on calls with their customers. This added layer of expertise enhances the Edenark Group client’s image with its customers.
Real-World Benefits for All
Edenark Group ISO 14001 clients win on both sides of their P&L. The operational enhancement and cost savings combine with the revenue side competitive differentiation marketing support, to create an overall program that maximizes ROI and profit while also doing the right thing for the environment and all stakeholders.
The Edenark Group ISO 14001 Program is a Unique Program for You
With the Edenark Group ISO 14001 program, a company can be certified and verified under a globally respected program, thus addressing mandates, compliances and greenwashing risks.
While it is doing the right thing for the environment and gaining the satisfaction internally for same, the client is also improving its image, addressing market demand, differentiating from competitors, enjoying fresh talking points, and seeing cost side and revenue side progress on its P&L.
If you’re prepared to strengthen both your environmental impact and your financial performance, Edenark Group offers the expertise to make it happen. Contact us today to learn how our certification and marketing support can position your business for lasting success in the world economy.
Address Greenwashing risk for your company
Address Greenwashing risk for your company: The Role of Third-Party Verification in Sustainability Certification
Introduction
In a world where sustainability is becoming essential, the issue of greenwashing is increasingly under scrutiny. Companies, large and small, are feeling the pressure to adopt sustainable practices to meet growing consumer demands. However, as the market for products and services from environmentally friendly companies expands, so too does the temptation to overstate or misrepresent one’s environmental achievements, a practice known as greenwashing.
Governments, courts, activists, corporate clients and consumers are becoming wiser to this and are demanding companies provide assurances of their claims, via 3rd party verification of certification under a globally recognized standard. At Edenark Group, we help our clients achieve this, as we deliver a globally recognized certification and 3rd party verification of same. By choosing sustainability certification with third-party verification, companies can avoid the pitfalls of greenwashing, gain credibility, and build trust with customers. In this article, we will explore the critical role of third-party verification in sustainability certification and how it ensures transparency, credibility, and measurable impact for businesses committed to real, sustainable progress.
Understanding Greenwashing and Its Risks
Greenwashing, the act of making exaggerated or misleading claims about a product or company’s environmental actions or commitments, is a growing concern for consumers, investors, and regulatory bodies. Many companies, under pressure to appear eco-friendly, may inadvertently or even intentionally misrepresent their environmental initiatives. For businesses, the consequences of greenwashing can be severe, including damaged reputations, loss of customer trust, and even regulatory fines. In an increasingly transparent world, customers are quick to spot and call out false claims, leading to significant harm for brands caught in the act.
For SMEs, the stakes are particularly high. Greenwashing accusations can discourage eco-conscious customers, reduce credibility, and tarnish the brand’s image for years, making it difficult to recover from a bad decision. Avoiding greenwashing is critical for companies aiming to establish themselves as genuinely sustainable. Third-party verification of sustainability certification provides a powerful safeguard, offering an impartial validation that helps to protect brands from the risks of greenwashing; while also building trust with consumers who are increasingly aware of the issue.
The Importance of Third-Party Verification and how you can address Greenwashing risk for your company.
Any environmental, sustainability, green, or eco claims that are not tied to a globally recognized standard and 3rd party verified, are considered greenwashing. A company cannot simply anoint itself as sustainable or environmentally friendly. The first step is to become certified under a legitimate global standard. Third-party verification of that sustainability certification validates that the company actually did the things the standard required. It involves an independent organization examining and verifying that the company did the things it said it did in pursuit of the certification under the recognized standard. This impartial oversight establishes the guard rails for the claims the company can make – they must be within the parameters of the standard and the actions the company took to obtain certification under that standard. Third-party verification helps define what a company can, and cannot, say; distinguishing it from competitors whose claims are not certified under a standard, then verified.
At Edenark Group, our certification process includes third-party verification to ensure that every company we work with has done what is needed to meet the standard and understands what they can, and cannot, say about same. By following the Edenark Group program, businesses can confidently communicate their environmental achievements, knowing that their claims have been validated by an impartial authority. This verification adds an essential layer of accountability, assuring stakeholders that the company’s sustainability initiatives are both legitimate and impactful.
Third-party verification also provides valuable insights that help companies enhance their sustainability practices. During the verification process, businesses can identify areas for improvement, optimize resources, and reduce inefficiencies, all of which contribute to a more profitable operation. By choosing third-party verified certification, companies also satisfy growing government compliance around the world.
Practical Impact and Expected Outcomes
Choosing sustainability certification with third-party verification offers numerous benefits across various aspects of a company’s operations. Verified certifications help companies avoid the risks of greenwashing, ensuring that their environmental claims are accurate and credible. This credibility boosts trust among customers, investors, and partners, who are more likely to support companies with transparent, verified environmental practices.
The third-party verification process also provides actionable insights that can lead to greater operational efficiency. By evaluating and refining environmental practices, companies can identify cost-saving opportunities, such as reducing energy use and minimizing waste. This efficiency not only enhances the company’s environmental pursuits but also contributes to improved profitability.
In terms of employee engagement, a company’s commitment to verified sustainability practices fosters a sense of pride and purpose among employees. This can lead to higher productivity and long-term employee retention, as teams feel they are part of an organization that is making a positive impact on the environment. Verified certification positions the company as a leader in its industry, providing a distinct competitive advantage in a marketplace where transparency and accountability are highly valued.
Finally, it helps the company address the existing and pending governmental compliance requirements around the world.
Conclusion
At Edenark Group, we know that real sustainability requires more than just good intentions. It requires accountability, transparency, and the courage to invite independent verification of one’s claims. Our third-party verified certification program provides an accessible and effective way for businesses to demonstrate their commitment to genuine sustainability, this is how you can address greenwashing risk for your company and building lasting trust with customers.
If you’re ready to take your commitment to sustainability to the next level, consider partnering with Edenark Group for certification with third-party verification. Our team is dedicated to helping businesses avoid the pitfalls of greenwashing and enhance their credibility with verified sustainability claims. Contact us today to learn more about how third-party verification can benefit your business and set you apart as a trustworthy leader in environmental responsibility.
BICBe LLC acquires Gym for the Brain
BICBe, LLC, owner of A Better World Starts With Me, and part of the Edenark Group family of companies, has acquired Gym for the Brain.
Gym for the Brain is a bio-enhancement facility that combines contrast oxygen + protein folding + bioregulation (ie, PEMF) + photo biomodulation (ie, red light) +AVE (audio-visual entrainment) + VTS (vibroacoustic therapy) + enhanced/targeted supplements; to help clients improve energy, focus, memory, mood and performance.
People come to Gym for the Brain for help with recovery from things like concussions, ADHD, brain fog, dementia, Alzheimer’s, long COVID, mold, lime, stroke, and pain.
On the performance side, students, athletes and executives come to Gym for the Brain for help with focus, energy, concentration, strength, and stamina.
Edenark Group provides the world’s premier environmental sustainability certification program for small to mid-sized enterprises.
BICBe LLC, with A Better World Starts With Me and Gym for the Brain, complements the Edenark Group work by providing the people-side of the environment + wellness program package.
“If we want to continue living on this planet, we need to be smarter. We need to do the things that will improve our own health, happiness and performance. Then, each of us, and the businesses we run and work for, can turn that positive energy outwards and help all that are around us – the people and the planet we live on. As we explain in ‘The 8 Essential Components of an Effective Environmental Sustainability Program’, you cannot have a complete environmental program if it does not include a people piece that helps individuals become happier, healthier and more productive. Gym for the Brain and A Better World Starts With Me are critical components of a complete environmental + wellness program,” said David Goodman, president and CEO of Edenark Group and also of BICBe LLC.
BICBe LLC can be reached at [email protected] or +1 561.408.6890
Edenark Group can be reached at https://edenark.com/contact-us/ or +1 844.722.3937
Have you considered being a referral partner?
Due to studies, the #1 issue on the minds of people around the world is the environment (ie, we are using our resources faster than Mother Earth can replenish and we are accelerating our carbon-emissions-driven global warming). The world we are passing to our children will be far hotter and angrier than the world we were given. This is a bigger concern to the people of the planet than war, economy, politics, et cetera.
Turning this sentiment to the market place, consumers are more interested in a company’s ability to prove its sustainability commitment than they are in its brand names. 7 out of 10 of them will change brands if they find a certified sustainable company that offers a similar product. They will even spend more for a certified sustainable product.
Driven by the above demand, certified sustainable companies are growing up to 20x faster than their non-certified peers – the market is rewarding companies that are able to prove they are sustainable (via certification/validation).
The Edenark Group ISO 14001 environmental sustainability certification program is the premier program of its kind in the world – You get to help the planet and differentiate and grow faster than your peers.
We have a 100% client renewal rate – every client we have ever certified has renewed, every year.
We get most of our new clients from referrals from existing clients.
However, we also get a good number of clients from referral partners who like what we do and introduce us to organizations they feel would benefit from our services.
This defines what we believe a sustainability program should contain.
This master class explains why a company would want to do this.
We are looking for organizations that 1) care about the environment; 2) want to be part of the solution; and 3) want to be an example that other organizations can follow.
If you agree with our mission and our definition of what a sustainability program should be; and if you know some organizations that meet the above requirements; you might want to consider becoming a referral partner.
Send us a note and we can discuss.
Workplace Journal – Odds are, you’re Greenwashing – Now What?
We appreciate Workplace Journal asking us to write this article – “Odds are, you’re greenwashing – now what?” that they published in October 2024.
Point is, if you want the kudos that the market is giving to companies that make environmental sustainability claims, do it the right way – become certified and 3rd party verified under a globally respected program.
If you pick a certification program that has the 8 components discussed in the article, you will be happy.
Safran Oil Systems has renewed its Environmental Sustainability Certification through 2025
Safran Oil Systems, a 36,250 SF manufacturer of commercial airline oil tanks, located in Fort Myers, FL, and operating as a subsidiary of Safran Aero Boosters, a $1B, Belgian-based global leader in lubrication units, oil tanks, heat exchangers, and special valves, has continued its environmental sustainability commitment by renewing and extending its Edenark Group ISO 14001 sustainability certification through 2025.
The Edenark Group ISO 14001 is the world’s premier environmental sustainability certification program and allows SMEs (small to mid-sized enterprises) the ability to attain the world’s most popular environmental certification standard via a program designed and priced specifically for them. Edenark Group also helps clients pursue carbon neutrality and ESG compliance, using the Edenark Group ISO 14001 as a foundation for long term compliance.
The program, which allows companies to progressively improve at a pace that works for their needs, helps the organization define how it interacts internally, externally, and with the environment. It incorporates energy/waste/water, employee health and performance enhancement, community involvement, procurement and suppliers, compliance and regulations, emergency/security, and stakeholder engagement. Benefits include creating a culture of continual improvement, stakeholder engagement, lower costs, higher revenues and profits, improved employee performance, and…… doing the right thing for the environment and current and future generations.
“We are best of class in aircraft engine oil tanks development and production and accept the responsibility of leading this effort that will make a global impact,” said Jean-Pierre Posset, General Manager of Safran Oil Systems. “Our organization, including our employees in Florida and the rest of the world, cares deeply about the environment and sustainability. We are excited to receive this certification and join the others around the world that have chosen to be part of the solution. In 2024, the team was able to: reduce energy consumption by improving building insulation, incorporate motion detectors and finalize the conversion of lights to LEDs; reduce plastic waste and cost by using a cardboard shredder to turn inbound cardboard containers into outbound filler; replace all non-recyclable packaging materials with cardboard materials; recycle alkaline batteries (even from employee homes); and reduce the number of plastic bags the cleaning contractor uses. Further, we were able to also plan a broad list of 2025 projects that our Green Team is excited about tackling this coming year.”
“Safran Oil Systems is a pleasure to work with and is an example of what the world needs more of – an organization that produces a superior product, supports its current stakeholders, shows it cares about future generations via its commitment to sustainability certification, and makes more money due to its sustainability programs,” said David Goodman, CEO of Edenark Group. “When an organization executes the Edenark Group ISO 14001 sustainability certification, as Safran Oil Systems is doing, it not only benefits the environment, but it also benefits its own operation,” added Goodman.
Safran Oil Systems can be reached at https://www.safran-aero-boosters.com/
Edenark Group can be reached at +1.561.512.2257