In a study consistent with other studies we have seen, WWD reports that

• 80% of consumers DISBELIEVE a company’s sustainability claims when not supported by a 3^rd party certification or validation
• 83% of consumers BELIEVE a company’s sustainability claims when supported by a valid 3^rd party certification/validation

If you are spending the time and money to pursue sustainability, for the good of the planet

• FANTASTIC!
• That is the reason to do it!

But if you also want…

• Positive ROI
• The revenue-side benefit that comes with market trust and support
• Brand benefit
• Compliance with government and client requirements
• Lender and investor support
• To be part of a globally recognized program

…you are going to need a certification from a globally-recognized program.

Please review this flyer, or this master class; then contact us.

Per this new study by The Capgemini Research Institute, 73% of organizations that implemented sustainable design strategies enjoyed improved revenue growth, 70% enjoyed improved customer satisfaction, 79% enjoyed improved employee engagement, and 67% saw reduced carbon emissions.

Further, although sustainability is perceived as costly, the majority experienced no increase in cost.

If you are a small to mid-sized enterprise and would like to enjoy these benefits, contact Edenark Group.

Overshoot Day is the annual day we, either on a global (ie, Earth) or country basis, consume more than the Earth is able to generate that year.  A country overshoot day is the day on which the Earth Overshoot Day would fall, if all of humanity consumed like the people in that country.

In total, we are consuming 1.7 Earths every year. 

If you overspent your take home pay by 1.7x every month, how long would you last?

We will be posting again, on 2 August, for Earth Overshoot Day.  However, we thought you might like to see, in advance, where your country is, this year, in terms of its consumption versus capacity.

Per this article in Entrepreneur, consumers expect businesses to match their values, showing a preference for ethical brands that are climate-friendly, supportive of social justice causes and champions of diversity.

According to a global study discussed in the article

• 85% of all people surveyed altered their purchases toward more sustainable goods in the past five years
• 60% say sustainability is an important purchase factor

Think about that the next time you are spending money trying to differentiate your brand.

Overall Benefit from being Environmentally Certified Sustainable via a Globally-Respected Program

1. You are doing the right thing for the planet
2. Government compliance
3. Satisfy client, consumer, employee, investor, lender, demand
4. Lower costs
5. Enhanced hiring and retention of top talent
6. Certified sustainable companies are growing up to 20x faster than their non-certified peers

Unlocking the Potential for B2B Growth

In today’s business landscape, sustainability and carbon neutrality have become vital practices for large and listed organizations. It is no longer sufficient to merely register; businesses must now obtain legitimate sustainability certifications from third-party verified sources. As these requirements extend to supply chain vendors, becoming certified sustainable provides a major competitive advantage for small to mid-sized enterprises (SMEs).

Unlocking the Potential for B2C Growth

Numerous international studies have shown that sustainability is becoming increasingly important to consumers, particularly among Generation Y and Generation Z. 75% of these consumers prefer sustainability over brand or product name, whereas 70% of all consumers are willing to transfer loyalty and purchase from certified sustainable companies offering equivalent items.

The Prior Barrier for SMEs

SMEs sometimes find it difficult to obtain sustainability certifications due to cost, limited resources, knowledge gaps and programs not being designed for SMEs.

What makes the Edenark Group Program Financially Exciting for SMEs?

At Edenark Group, we understand the unique needs of SMEs and have developed a pragmatic sustainability program tailored specifically to their requirements. Our goal is to help these businesses stand out from their competitors, satisfy customer demands, and meet sustainability reporting standards without breaking the bank.

The Edenark Group ISO 14001 uniquely offers:

1. Credibility – Our standard, the ISO 14001, is the largest and most respected in the world.
2. Price – Our price, specifically designed for SMEs, is typically 50% – 80% less than lesser programs; and our payment schedule allows even 1-person SMEs the ability to afford the program.
3. Time – Understanding that staff time is as important as cost for SMEs, Edenark Group has pre-designed application forms and does the majority of the application entry work for the SME.
4. Promotional Support / Positive ROI – Edenark Group helps the SME promote its sustainability program and generates more revenue-driving promotional support for the SME than the cost of the certification.
5. 4 Legs of the Stool – The Edenark Group platform allows, at the SME’s discretion, to seamlessly and cost/time-effectively add carbon neutrality certification, net zero certification and an ESG program.
6. People – As the UN has stated, the future is sustainability+wellness. The Edenark Group program is already there, providing a people-piece that helps SME employees become happier, healthier and more productive.  This is available to all clients, should they wish to add it.
7. Success – The Edenark Group ISO 14001 program enjoys a 100% client renewal rate. Every year, every client has a decision to make and every year, every client has renewed.  That should say something about the value of the program.

Join the Edenark Group Global Family for a Profitable and Sustainable Future

Edenark Group is committed to helping SMEs maximize performance, returns, and market share while safeguarding the environment for future generations. Our expertise, top-rated certifications, tailored solutions, and proactive promotion strategies make us the ideal partner to guide your organization on its sustainability and carbon neutral journey.  Contact Edenark Group today to begin a profitable sustainability journey for your business.

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Edenark Group has a relationship with OneBlueOcean and the CEOs of the two companies are friends.

OneBlueOcean is pursuing a noble cause and is doing wonderful work. 

If you have a passion for our oceans, they are an organization you should know.

We occasionally share some of the videos produced by OneBlueOcean.

Here is Episode 4 of the In Search of Sunrise series.

Enjoy!

Per this article, on June 1 2023, the EU Parliament adopted an amendment to the Corporate Sustainability Due Diligence Directive of 2022.

The proposed rules expand companies’ due diligence obligations beyond their own activities to include their value-chain-including suppliers as well as any entities related to sale, distribution or transportation. Covered companies would have to mitigate any adverse impacts as a result of value chain relationships by changing company business models, providing support to small and medium-sized entities (SMEs) in the value chain, or seeking contractual assurances from partners.

The original obligation requires large companies operating in the EU to conduct due diligence to identify, prevent, mitigate or end negative impacts on human rights and the environment, including in particular pollution, biodiversity loss and environmental degradation, as well as labor exploitation, slavery and child labor. Covered entities would be required to produce climate transition plans to align their business models and corporate strategies with the Paris Agreement’s goal of limiting global warming to 1.5°C above pre-industrial levels.

Transformation Packaging LLC (TPL) of Hebron, OH, makes ExpandOS (https://expandos.com/), a sustainably sourced, paper-based protective packaging material that replaces bubble cushioning and foam.  Gulfstream Aerospace, Cummins Diesel, Epson, and many other companies in automotive, ceramics, glass, and tableware industries have turned away from single-use plastics and adopted ExpandOS to protect their valuable products during shipment.  TPL will work with Edenark Group to attain the Edenark Group ISO 14001 environmental sustainability certification.  TPL is already recognized by the Sustainable Forestry Initiative (“SFI”) under the SFI 2022 Certified Sourcing Standard.  Once certified sustainable, TPL will further help others improve their environmental profiles, sustainability commitments, and Scope 1 and 3 performance, through their use of the ExpandOS packaging material.

The Edenark Group ISO 14001 is the world’s premier environmental sustainability certification program and allows SMEs (small to mid-sized enterprises) the ability to attain the world’s most popular environmental certification standard via a program designed and priced specifically for them.   Edenark Group also helps clients pursue carbon neutrality and ESG compliance, using the Edenark Group ISO 14001 as a foundation for long term compliance.

The program, which allows companies to progressively improve at a pace that works for their needs, helps the organization define how it interacts internally, externally, and with the environment.  It incorporates energy/waste/water, employee health and performance enhancement, community involvement, procurement and suppliers, compliance and regulations, emergency/security, and stakeholder engagement.  Benefits include creating a culture of continual improvement, stakeholder engagement, lower costs, higher revenues and profits, improved employee performance, and…… doing the right thing for the environment and current and future generations.   

“ExpandOS is leading the movement to replace single use plastics in protective packaging material and to enable high volume parcel shippers to use a paper-based product that outperforms plastics in cost, protection, labor, and environmental impact” said David Allon, president of Transformation Packaging. “We are dedicated to the sustainability movement across all sectors of the economy and believe we can have a tremendous impact on plastic waste generated by parcel shipments.  The Edenark Group ISO 14001 platform shares our vision.  We look forward to engaging with Edenark to benefit our investors, our clients, our employees, our company and our community.”

 “When an organization pursues, and attains, the Edenark Group ISO 14001 sustainability certification, they are not just doing it to see their costs go down and revenues and profits go up.  They are setting a higher bar for their organization and sending a signal to all those around them,” says David Goodman, CEO of Edenark Group.  “They are agreeing to adhere to the world’s Gold standard for sustainability certification; are choosing to be a leader and part of the solution, not the problem; and are joining an elite fraternity of over 300,000 organizations, in over 150 countries, that have committed to continually improving in every way.”

ExpandOS (https://expandos.com/ ) can be reached at +1.203-858-7045

Edenark Group (https://edenark.com ) can be reached at +1 561.512.2257     

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As reported in a study by the Symbola Foundation, an environmental sustainability certification brings benefits in operations, financial performance, customer relations, vendor relations, community relations and government relations.

Reviewing certified SMEs versus non-certified, it reported that environmentally certified sustainable SMEs grew 20x their non-certified peers.  This included a +75% revenue growth differential for certified sustainable SMEs.

A key point was the slow adoption of environmental sustainability certification for SMEs.  With larger companies, most already have a certified environmental sustainability program, so competitive differentiation is harder.  But, with SMEs, adoption of environmental sustainability certification has been slower, so the opportunity for certified companies to competitively differentiate versus their non-certified peers has been greater.

Are you listening to your customer?

88% of consumers want you, a company selling them products/services, to help them make a difference, by being more environmentally friendly.

This is consistent with other studies that show that 87% of the largest buying group (Under 40 Consumer) and 71% of ALL consumers, will move their business to a certified sustainable company.

25% of consumers have already changed vendors due to their desire to find a certified sustainable company.  Did you win any of that business?

The next 20 – 43% of consumers moving their business is in play right now.  Will you be a giver or taker for this market share?

Large organizations are mandated by their own sustainability programs to move their vendor relationships to certified sustainable companies.  As vendors, this will be a curse for some and an opportunity for others.  Which will it be for your company?

Your customer is speaking.  Are you listening?