Zalando, a publically-traded online fashion retailer with over 50 million active users, has agreed to remove misleading sustainability flags and icons that suggest products are more environmentally friendly than they are. Why do companies overstep on their sustainability claims? Because consumers are demanding sustainability and exaggerating is the easiest and fastest solution. But it is [...]
Due to studies, the #1 issue on the minds of people around the world is the environment (ie, we are using our resources faster than Mother Earth can replenish and we are accelerating our carbon-emissions-driven global warming). The world we are passing to our children will be far hotter and angrier than the world we [...]
Per this article, sustainability can impact profit in at least these nine ways. We like the article, but take the points further: Lower costs - Although the article does not give a percentage, a study by BAR shows 99% of certified sustainable companies under our standard enjoy lower costs. Increased revenues – The [...]
Per this article, a study by YouGov determined that 75% of consumers prioritize sustainability over brand name Think about that the next time you spend money to advertise your company. You and your competitors are all talking about how great your brands are; and the consumers are yawning. One of you is going to become [...]
Per this release, the United States Securities and Exchange Commission voted yesterday (6 March 2024) to adopt rules to enhance and standardize climate-related disclosures by public companies. Over half the world’s economies now require their public companies (in many cases, filtering down to their vendors) to report on environmental issues (sustainability / carbon / climate [...]
Per this release 69% of consumers do not believe most sustainability claims 40% are not purchasing products from companies not actively executing sustainability programs 58% say they will spend more money for a company or brand they know is sustainable 74% are more likely to purchase from a company that can prove its sustainability practices [...]
A new research report by Glow looks at 12 United States sectors (airlines, liquor products, quick service restaurants, fashion retailers and brands, telecom, car/automotive, banks, energy providers, grocery retailers, pension funds, general insurance and food/grocery) and arrived at the following: 87% of consumers consider it important that businesses act responsibly regarding society/environment 25% of respondents [...]
2024 is nearly 20% behind us! We all forecasted a budget for the year. Some of us are confident….and some of us are scratching our heads, wondering where the growth is going to come from. Per this study by University of California at Riverside, brands committed to sustainability are growing 4x faster than their non-sustainable [...]
Not that we don’t have enough to worry about, but this article talks about the 15 biggest environmental problems we face in 2024. Global warming from fossil fuels Poor governance Food waste Biodiversity loss Plastic pollution Deforestation Air pollution Melting ice caps and rising seas Ocean acidification Agriculture Food and water insecurity Fast fashion [...]
This global research study was just published (October 2023) and provides the following data: 81% of people around the world rate climate change as the #1 global issue, ahead of inflation, war, economy, or disease/pandemic. Think about that point next time you spend money on advertising, trying to get the attention of your prospective [...]
