Given that Gen X and Gen Z account for 64% of the world’s population, these two demographic groups are the future of your company. We recently posted about a study by YouGov, saying that 70% of all consumers view sustainability as more important than your brand. This post is on a different study and focuses [...]
April is Stress Awareness Month and April 7 is World Health Day. With these as a backdrop, what is your company doing to improve employee health? In your company, the impact of the Big 5 (insomnia, stress, anxiety, physical pain and mental acuity) on your employees drain your company of roughly 5% of your GDP, [...]
Those of us in the United States mostly know New York Attorney General Letitia James from her winning a fraud suit against Donald Trump, et al. However, a more important action on her part, for all of us on this planet, is this lawsuit against JBS USA Food Company et al. The key difference in [...]
You spend a lot of time and money trying to convince people to buy from you versus the other guy. But are you saying what they want to hear?75% of Gen X and Gen Z (which combine for 64% of the world's population and is the future of your business) say sustainability is more important than [...]
Per this JLL article, soaring demand for sustainable / low carbon offices will outstrip supply. – Green-certified buildings enjoy the following premiums +7.1% in North America +11.6% in London +9.9% in Asia So, the question – Is your building certified sustainable? Answer – Probably not. Reason – You have run the numbers and the cost [...]
For those of us living in the Northern Hemisphere, summer is a few months away. If you have a teenager, how will they spend the summer? Will they get a job? Will the job be career-benefitting? If you are struggling to find something that your teenager can get excited about, here are some questions for [...]
ARE YOU FISHING WITH BAIT THAT ONLY ATTRACTS HALF THE FISH? Per Deloitte, 9 out of 10 Under 40 job candidates want to work for a certified sustainable company and will take less money to do so. Per HP, 46% of job candidates will not work for a company that is not certified sustainable (A [...]
Per a Deloitte study on purchasing, reported via this 2023 article, 67% of consumers are looking to purchase sustainable products. This is consistent with other studies we have reported on. This is not a prediction of future events. This is now. Actually, given that it is a 2023 article, odds are the percentage is higher [...]
YouDecide, a voluntary benefits company that provides premium products and services to employees of large organizations, is offering the following services on its platform, to some of its clients: Edenark Group environmental sustainability certification services to corporations Edenark Group carbon neutrality certification services to individuals, families and corporations A Better World Starts With Me products [...]
What does it say about a program that has a 100% client renewal rate? - In our business, every year, every client needs to renew - Every year, they have a go/no decision to make...and every year, 100% of them renew. Example. What does it say about a program that delivers the top tool to [...]
