Consumer demand that companies show they are environmentally friendly has grown dramatically over the past few years causing greenwashing (making false claims about environmental actions) to grow even faster. Per this article, according to a recent study by Zippia, 72% of North American and 58% of global companies admit to embellishing their environmental claims for [...]
In March 2024, KLM was found guilty of Greenwashing in a Dutch court, on 15 of its environmental statements. This was the first airline greenwashing case to reach conclusion. In short, KLM was running ads that included saying that it was moving towards a more sustainable future. The Court found KLM’s statements to be ‘overly [...]
Per this article, SMEs are being encouraged to start the process of sustainability reporting. The reason – Although mandatory reporting is coming soon, your customers will drive your decision even sooner. This is an opportunity to get ahead of what is coming and take market share. The two things you want: To become certified [...]
Consistent with our prior discussions on this point, this Forbes article explains that society has changed dramatically in the past 20 years “…the new reality in which corporations must operate (includes) a laundry list of sustainability-related vulnerabilities they have to account for.” Specific to hiring, it is expected there will soon be 85 million unfilled [...]
The environment is the #1 issue on the minds of consumers. It is more important than war, economy, politics, health, et cetera to consumers. Per this article, the vast majority of consumers want to hear about your company’s sustainability effort. They do not believe you are doing your part and want to be shown you [...]
As Lindsay Hooper explains in this Reuters article, “In an era of disruptions, polarization, complexity and increasingly intricate environmental debates, the core business case for sustainability remains: business cannot thrive on a dead planet.” As Lindsay further states, “The challenge is not one of lack of awareness. Most business leaders are aware of the need [...]
DPPs (Digital Product Passports) provide comprehensive product data across the value chain. Similar to an ingredient label on a food product, the DPP will show, to regulators and consumers, the entire supply chain performance on things like environmental sustainability, compliance, traceability, et cetera. The EU will require DPPs starting in 2027. That means, organizations have [...]
PROBLEM “All chronic pain, suffering, and diseases are caused from a lack of oxygen at the cell level,” Dr. Arthur C. Guyton “Not enough oxygen to the brain is the main cause of memory loss,” Dr. Mark Sircus “Disease is due to a deficiency in the oxidation process of the body, leading to an accumulation [...]
It is wonderful to see articles like this one that are beginning to recognize contrast oxygen therapy as a powerful tool to reverse Alzheimer’s. We use contrast oxygen therapy (also called high-altitude EWOT) at our Gym For The Brain facility and have seen the Alzheimer’s reduction results in our clients. We sell and support contrast oxygen via our A Better [...]
Besides being less expensive for you, and materially less damaging to the planet, a planet-first (reduced meat and dairy) diet will reduce your risk of an early death by 30%. It will also improve your energy and strength. This CNN article and video gives a short (but not satisfactory) overview. For a far deeper analysis, [...]
