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So far edenarkdev has created 283 blog entries.

“Hmm, do I want to outperform peers by 92% or underperform peers by 70%?”

Given that we are all trying to achieve our 2026 plans, this article, showing a study using AI on 10,000 companies over 12 years, might be worth considering   Using the S&P 500 as a base   The portfolio study group that focused on sustainability-related R&D / new products, outperformed peers by 92%   The [...]

2026-06-28T07:30:33-04:00July 2nd, 2026|

Is your AI-influenced report a bit too rosy?

Per this report, when students used AI to create sustainability reports, the AI tool greenwashed.   It omitted the problem areas and focused only on the good areas.  It lacked the ability speak truthfully about the good and bad of a company’s program, choosing only to speak on the good. Further, by doing so, the [...]

2026-06-30T06:23:01-04:00June 26th, 2026|

The price of not being a certified sustainable company

As this article states, “Corporations across the economy are at risk of losing financial value by either underplaying or overplaying their hand when it comes to sustainability.” There is a cost attached to greenwashing (ie, overstating your sustainability achievements) and there is also a cost attached to not having a sustainability program or having one [...]

2026-06-22T08:22:31-04:00June 24th, 2026|

Maximize ROI: Boost Revenue with Edenark Group’s Sustainability Certification and Marketing Support

Maximize ROI:  Boost Revenue with Edenark Group's Sustainability Certification and Marketing Support In today’s market, sustainability is a decisive factor for consumers, who increasingly prioritize companies that demonstrate real environmental responsibility. However, beyond just meeting customer expectations, sustainability can drive significant financial benefits. Edenark Group’s sustainability certification doesn’t just help businesses adopt eco-friendly practices—it positions [...]

2026-06-22T08:20:41-04:00June 23rd, 2026|

Would you like to increase your prices by 10%?

Per this article, studies show that even in these inflationary times, consumers are willing to pay 10% more for sustainable products, BUT ONLY WHEN THEY TRUST THE ENVIRONMENTAL CLAIMS BEHIND THEM. Consumers are catching on to companies that greenwash (exaggerate their environmental accomplishments).  Making the claim without being certified/verified will not generate the support and [...]

2026-06-13T12:46:33-04:00June 17th, 2026|

Is your sustainability program supporting or fighting your profit goals?

A study discussed in this article reports 98% of CEOs believe they need to make their businesses more sustainable But 58% believe sustainability is in conflict with growth Response:  If you believe, as the 58% do, that sustainability is in conflict with growth, you are talking to the wrong sustainability advisors. The study then asked [...]

2026-06-13T12:44:08-04:00June 16th, 2026|

Pressure Increasing for Vendors to Prove they are Clean

As this article explains wonderfully, Supply Chains are now facing a three-headed monster looking for environmental disclosure information: The first is trade compliance – Foreign Entity of Concern (FEOC) demands require specificity that most procurement departments are not set up to provide. The second is Scope 3 emissions disclosures – California’s Climate Corporate Data Accountability [...]

2026-06-15T04:16:47-04:00June 15th, 2026|

Podcast Video – Using Sustainability Certification to Differentiate

Leading Peers asked Edenark Group CEO, David Goodman, to give this masterclass webinar on Using Sustainability Certification to Differentiate. We hope you find it beneficial for future decisions for your organization. Should you have questions, please contact us here.

2026-06-06T17:14:12-04:00June 9th, 2026|
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