Per this study of +1,000 small business leaders, having a sustainability expert on the board of directors is second only to having a financial expert…and ahead of expertise in sales, marketing, IT, operations, legal, ex cetera. The first thing many of you will say is, “We don’t even have a formalized board of directors. [...]
As we have reported in prior posts, lenders are increasingly requiring firms seeking loans to provide their sustainability reports. Per this article, companies that can prove their sustainability commitment have better access to capital, and smart capital; while those which cannot show a sustainability program risk losing out, or face a higher cost of money. [...]
Per this article, 45% of SMEs have already increased their sustainable projects over the last 12 months and 65% of SMEs are planning more sustainability projects over the coming 12 months. This is great to see! If you are planning more sustainability projects, remember the rule: You can talk about the project - “We put [...]
Given that we are all trying to achieve our 2026 plans, this article, showing a study using AI on 10,000 companies over 12 years, might be worth considering Using the S&P 500 as a base The portfolio study group that focused on sustainability-related R&D / new products, outperformed peers by 92% The [...]
May 2026 was the second warmest May in recorded history, trailing only 2024. With 2024 being the warmest year so far, in recorded history, 2023, 2025 and 2026 are all clustered near it. 2026 will conclude as the 2nd, 3rd or 4th warmest year in history, battling 2023 and 2025. El Niño is expected to [...]
Per this report, when students used AI to create sustainability reports, the AI tool greenwashed. It omitted the problem areas and focused only on the good areas. It lacked the ability speak truthfully about the good and bad of a company’s program, choosing only to speak on the good. Further, by doing so, the [...]
As this article states, “Corporations across the economy are at risk of losing financial value by either underplaying or overplaying their hand when it comes to sustainability.” There is a cost attached to greenwashing (ie, overstating your sustainability achievements) and there is also a cost attached to not having a sustainability program or having one [...]
Maximize ROI: Boost Revenue with Edenark Group's Sustainability Certification and Marketing Support In today’s market, sustainability is a decisive factor for consumers, who increasingly prioritize companies that demonstrate real environmental responsibility. However, beyond just meeting customer expectations, sustainability can drive significant financial benefits. Edenark Group’s sustainability certification doesn’t just help businesses adopt eco-friendly practices—it positions [...]
Per this article, studies show that even in these inflationary times, consumers are willing to pay 10% more for sustainable products, BUT ONLY WHEN THEY TRUST THE ENVIRONMENTAL CLAIMS BEHIND THEM. Consumers are catching on to companies that greenwash (exaggerate their environmental accomplishments). Making the claim without being certified/verified will not generate the support and [...]
A study discussed in this article reports 98% of CEOs believe they need to make their businesses more sustainable But 58% believe sustainability is in conflict with growth Response: If you believe, as the 58% do, that sustainability is in conflict with growth, you are talking to the wrong sustainability advisors. The study then asked [...]
