We appreciate Michael Vincent of Sustainiacs interviewing us in this episode, titled People Planet Promotion Profit.

Many people in the environmental sustainability space talk about the 3 P’s – People Planet and Profit.

Our service is built on the fact that you want four P’s – People Planet Promotion and Profit – because you will not generate a profit without promotion.

Cost savings alone will not deliver the ROI you want.

Consumers WANT to move their business to a certified sustainable company and when you become one, you need to talk about it.

Our job at Edenark Group is to help you become certified under the world’s top program – the Edenark Group ISO 14001 – then help you promote that certification for brand and revenue gain.

Doing the Right Thing can lead to a Good Thing……if you do it with us!

A new research report by Glow looks at 12 United States sectors (airlines, liquor products, quick service restaurants, fashion retailers and brands, telecom, car/automotive, banks, energy providers, grocery retailers, pension funds, general insurance and food/grocery) and arrived at the following:

• 87% of consumers consider it important that businesses act responsibly regarding society/environment
• 25% of respondents stopped doing business with a company in 2023 due to its social/environmental behavior (You might want to read this one again)
• 58% said social/economic considerations are more important today than a year ago

What did the report uncover as to how those views convert to spending?

• $44 billion is ‘up for grabs’ in these 12 sectors
• That’s the amount expected to move from vendors not seen as sustainable, to vendors seen as sustainable, as soon as clients find a vendor that is seen as sustainable

If we assume these 12 sectors are consistent with the balance of US and Global views, we see:

• $125b is currently looking to move to a sustainable vendor in the US
• $500b is currently looking to move to a sustainable vendor Globally

If you are not a certified sustainable business, you will be a Giver:

• You will be an easy mark
• You will surrender sales, profit and market share to competitors that are doing what you are doing, but doing it while also being certified/verified as a sustainable business

If you are, or become, certified sustainable, you will be a Taker:

• This might be the easiest money you will ever make
• Assuming your product/service is consistent with your competitive peers, all you have to do is say, “I do what the other guy is doing, but I am who you want to buy from as I am a Good Corporate Citizen while doing it”

Our job is to help the Takers at the expense of the Givers.  We are good at our job.

If you would rather be a Taker than a Giver, read this on what you want in a sustainability program, watch this master class, and contact us.

The Innovation Bell Curve starts with Innovators, then Early Adaptors, then Early Majority, then Late Majority, and finally, Laggards.

Per this article:

• 52% of organizations said they planned to increase sustainability investment in 2024 (+57% from 2023)
• 63% say the business case for sustainability is clear (+300% from 2023)
• 48% feel climate change will negatively impact operations
• 61% feel the lack of sustainability practices pose a long-term risk to their organization

Summarizing, the majority of business leaders believe in sustainability and planned to increase their spending on same last year….because to not do so would have a negative impact on their company.

Here we are, in 2025.  Do you expect the above numbers to go up or go down?  Has anything changed that would make sustainability less important?  Has the world become safer?

Were the above views consistent with the views and actions of your company last year, or were you a laggard?

Will you take action in 2025 or have you decided to sit this one out?

There are 14 subgroups including Blue Whales, Gray Whales, Right Whales and Humpback Whales that are part of the Baleen Whale group.

We’ve lost 95% of them over the past few hundred years, but there are 800,000 – 1,000,000 of them left.

Per this video and this article, the value to us of a Baleen Whale’s poo is approximately $2,000,000 per whale, or $2T in total; as it feeds phytoplankton, which, besides feeding small fish, absorbs CO2 and creates 50% of the oxygen we breathe.

Oxygen is sort of important. 

Given that we’ve already lost 95% of all whales, keeping the last 5% happily pooping should be on all our to-do lists.  Not just in our words, but in how we act and run our businesses.   

As you go thought your day, running your business, think about how your actions are helping or hurting our whales and the oxygen they help provide.

Per this study of patients aged 64 – 92, intermittent hypoxic-hyperoxic training (IHHT), which is one of the modalities we use at Gym for the Brain, improves cognitive performance up to 42.8x.

Repeating – The above was not a 40% improvement.  It was 40 times better.

The above study only looked at the impact of IHHT.  At Gym for the Brain, we combine IHHT with seven other synergistic modalities, producing an even stronger benefit than IHHT on its own.

If you know someone who is suffering from dementia, Alzheimer’s, cognitive decline, brain fog, Long COVID, or any other cognition issue; or someone looking to prevent same; contact us at Gym for the Brain ([email protected]).

Approximately 40% of public companies are already reporting on Scope 3 (which includes vendors).

Per this study by Sphera, by the start of 2027 (which requires 2026 data), Scope 3 reporting is expected to increase from the current 40% to 90%

What does this mean to you?

• These large companies are desperate to find vendors who can help them satisfy their Scope 3 mandates

• If you are part of a supply chain that has a public company in it, and you wish to remain a vendor, odds are, you will soon be required to have a sustainability program and start reporting on your carbon emissions.

• If you are looking to take market share, getting ahead of this and promoting to those companies desperate for vendors that you can help them satisfy their Scope 3 mandates, might be a smart play.

• If you would rather become sustainable and develop your carbon emissions program at your pace, rather than be forced by a client to scramble, getting started now might be a smart play.

• If you would prefer to get this done before prices go up (due to demand pressure), getting it done over the next few months might be a smart play.

• Or you can ignore this and let the chips fall as they may.

Like most things in life and business, the majority of company leaders will ignore this until they are forced to comply.  This message is not for them.

This message is for those that see the opportunity and want to be in front. 

If you are one of them, watch this master class and contact us.

Seagull Business Consulting LLC, a Stuart, FL-based, a consulting services company, has decided to pursue the Edenark Group ISO 14001 environmental sustainability certification.

The Edenark Group ISO 14001 is the world’s premier environmental sustainability certification program and allows SMEs (small to mid-sized enterprises) the ability to validate their environmental / sustainability / green / eco-friendly actions via a program designed and priced specifically for them. 

The program, which allows companies to progressively improve at a pace that works for their needs, helps the organization define how it interacts internally, externally, and with the environment.  It incorporates energy/waste/water, employee health and performance enhancement, community involvement, procurement and suppliers, compliance and regulations, emergency/security, and stakeholder engagement.  Benefits include creating a culture of continual improvement, stakeholder engagement, lower costs, higher revenues and profits, improved employee performance, and…… doing the right thing for the environment and current and future generations.   

“Seagull Business Consulting supports sustainable operations and becoming environmentally certified sustainable not only helps us internally, but also allows us to be a leader for other organizations that may wish to follow our path,” said Jonathan Knaus, President of Seagull Business Consulting LLC.     

“When an organization pursues, and attains, the Edenark Group ISO 14001 sustainability certification, they are not just doing it to see their costs go down and revenues and profits go up.  They are setting a higher bar for their organization and sending a message to all those around them that may be claiming to be environmentally supportive, but do not validate their actions with a globally-respected,  3^rd party validated, certification,” says David Goodman, CEO of Edenark Group.  “Organizations that hold this certification are agreeing to adhere to the world’s Gold standard for sustainability certification; are allowing their actions to be reviewed; are choosing to be a leader and part of the solution, not the problem; and are joining an elite fraternity of over 300,000 organizations, in over 150 countries, that have committed to continually improving in every way.”

Seagull Business Consulting LLC can be reached at +1 561.603.8303

Edenark Group can be reached at +1 561.512.2257 

Let’s agree – saying you care but not doing anything is……not caring.

Per this article in Inc.

• Companies that prioritized sustainability saw 23% lower volatility during market downturns – If you are expecting a recession, you might want to consider becoming certified sustainable.

• Firms with strong impact metrics outperformed the S&P 500 by 15% over the past 5 years – We all know impact companies outperform their non-impact competitors, and those that do not act have chosen which camp they are in.

• 73% of global consumers will change their choices to reduce environmental impact – Said in a sobering way, no matter how much time you spend building your brand, 7 out of 10 consumers will leave you once they find a competitor that can prove it is environmentally sustainable.

• 89% of Millennials and Gen-Zers (the future of your company) expect your company to prove its environmental commitment – This means being certified and 3^rd party verified.

• 60% of consumers now prioritize environmentally safe products – This shrinks the market for all non-certified sustainable companies.

• Sustainability leaders are 2x more innovative than their non-sustainable peers – This reminds us of the Chicken versus egg question. Are they more innovative because they became sustainable or did they become sustainable because they are more innovative?  Either way, those that are not….are not.

Those that do not care, and continue to ignore becoming environmentally certified sustainable, are turning their backs on more than the environment.  They are turning their backs on their customers, their future growth and future generations (who are watching their choices and making purchase decisions based on same).

If you choose to care, which means you are going to act, watch this master class and contact us.

If you know someone with post-traumatic stress disorder (PTSD), do you also know how they are addressing it?

Did you know that contrast oxygen (also known as intermittent hypoxic training) alleviates PTSD?

PTSD is real.

PTSD solutions are also real.

Did your company beat 2024 Plan and 1st Quarter 2025 Plan?

Have you clearly established competitive differentiation from your peers (other than price and margin)?

When you spend money on advertising, are you saying what your prospect wants to hear, or are you just part of the clutter?

Are you positioned to take advantage of Scope 3 mandates?

Are your investors happy with your 2025 competitive position and direction?

If you are not able to answer “Yes!” to all the above, and given

• that sustainable companies outperform their non-sustainable peers (another study on same);
• that studies show sustainability/climate is the #1 issue with people globally (ahead of economy, war, politics, et cetera), and, therefore, talking about it cuts through the advertising clutter;
• that the majority of large companies have sustainability programs and mandates to use vendors who can prove they are sustainable;
• that 7 out of 10 consumes will leave their current vendor in favor of a certified sustainable option;
• that Scope 3 mandates will force companies to replace their existing vendors with vendors that can prove they are sustainable and have a climate program;
• that government compliance will force even the laggards to comply at some point….

Might now be a good time to consider what to look for in a sustainability program and consider the value of same?