Fifty-eight years ago, as part of the world’s first global satellite broadcast, watched by 400 million people, the Beatles performed this song.

25 June is celebrated as Global Beatles Day in commemoration of John Lennon’s simple plea – “All you need is love; Love is all you need” – that is as true today as it was then.

We hope you find the time to listen to the song and hear the message for each of us.

Per the author of this article, who LinkedIn ranks as one of the top five business influencers in the world, the below five common mistakes frequently precede failure or disaster for a company:

• Failing to make sustainability a core element of your strategy

– ie, continuing to think of sustainability as a cost rather than a driver of success.

• Greenwashing

– ie, per mandates and regulations, this would be any sustainability claim not certified and 3^rd party verified under a globally accepted program.

• Overlooking sustainability along the supply chain

– ie, becoming certified sustainable in your own company is not enough.  Your supply chain needs to be on board also.

• Failing to effectively use ESG data

– ie, if your actions are not 3^rd party verified, you can’t talk about them, or you are greenwashing.  If your actions are not measurable, there is no need to do them, as you won’t know what value they are delivering.

• Taking your eye off the ball

– ie, think long-term, not short-term.  Politicians and economic cycles are here today, gone tomorrow.  Mother Earth thinks in cycles of millions of years.  Taking your eye off the ball today could lead to serious challenges in the future, as resources become scarcer and market demand grows.

We appreciate the above, however, we would insert these three ahead of the above five:

• Apathy

– ie, simply not caring will progressively become harder in business and life.

• Believing the protection of your children and their children is the responsibility of others

– ie, this is your job.  There is no White Knight coming to clean up your mess.

• Believing the environmental warnings are false

– ie, we would all love to believe things are fine.  But you know better.

Per Deloitte, companies that integrate sustainability at their core today will shape the future.

The business landscape is undergoing profound change. Sustainability is shifting from being an optional initiative to a vital component of corporate strategy.  Companies are no longer confined to the boundaries of their industries – they’re operating within a broader societal context. On top of that, building resilience to the consequences of climate change has become essential for long-term survival. This evolution demands rethinking how value is created, how businesses engage with stakeholders, and how they navigate increasing regulations and public expectations.

The forces driving Sustainability:

• Legislation and transparency – Governments are implementing stricter rules to ensure companies are honest about their sustainability status.
• Building resilience – Climate change, geopolitical influence, natural resource depletion are only some of the things that every business will be facing. An environmental sustainability program helps plan and prepare for these.
• Investors – Even if your current investors are not demanding your company be able to prove its sustainability status, odds are, your next ones will.
• Competition – Sustainability can deliver competitive advantage at a cost/ROI that cannot be beat.
• Consumers and society – Certified sustainable companies are being rewarded by consumers and the market. This will continue to increase.

If you want your company to help shape the future, read this, watch this master class, and contact us.

94% of the world’s fish stock is either fished at its maximum or overfished:

• In the last 50 years we have depleted the oceans of 50% of the fish
• 90% of the large predatory fish are gone
• 74% of the commercial vertebrate species (whales, turtles, sharks) are gone

Many restaurants have removed scallops, lobsters, king crab, snow crab, turbot, sea bass, and others, from their menus, due to limited supply and high cost.

Net, many of the seafood items you grew up with are ‘off the menu’ and, knowingly or not, you have adjusted your diet accordingly.

Further, when you are eating fish, most of it now comes from a fish farm, which, due to the confined space, creates disease.

Like it or not, your diet has changed and, as certain foods become scarcer and more expensive, you will move to more of a plant-based diet, which, by the way, is better for you anyway.

Per this article, scientists have combined 200+ forecasts, using computer simulations run by 10 global centers and arrived at what all of us already know – Earth is getting hotter and meaner.

“We have just experienced the ten warmest years on record. Unfortunately, this WMO report provides no sign of respite over the coming years, and this means that there will be a growing negative impact on our economies, our daily lives, our ecosystems and our planet,” said WMO Deputy Secretary-General Ko Barrett.

“Higher global mean temperatures may sound abstract, but it translates in real life to a higher chance of extreme weather: stronger hurricanes, stronger precipitation, droughts,” said Cornell University climate scientist Natalie Mahowald, who wasn’t part of the calculations but said they made sense. “So higher global mean temperatures translates to more lives lost.”

With every tenth of a degree the world warms from human-caused climate change “we will experience higher frequency and more extreme events (particularly heat waves but also droughts, floods, fires and human-reinforced hurricanes/typhoons),” emailed Johan Rockstrom, director of the Potsdam Institute for Climate Impact Research in Germany.

“With the next five years forecast to be more than 1.5C warmer than preindustrial levels on average, this will put more people than ever at risk of severe heat waves, bringing more deaths and severe health impacts unless people can be better protected from the effects of heat. Also we can expect more severe wildfires as the hotter atmosphere dries out the landscape,” said Richard Betts, head of climate impacts research at the UK Met Office and a professor at the University of Exeter.

Ice in the Arctic – which will continue to warm 3.5 times faster than the rest of the world – will melt and seas will rise faster, Hewitt said.

What tends to happen is that global temperatures rise like riding on an escalator, with temporary and natural El Nino weather cycles acting like jumps up or down on that escalator, scientists said. But lately, after each jump from an El Nino, which adds warming to the globe, the planet doesn’t go back down much, if at all.

Buckle up!

If you have a start-up, early-stage or micro-sized business, you do not have the infrastructure that a larger company has, making it easier for you to adjust your operation now, versus later.

Per a Boston Consulting Group / World Economic Group study, combined with a few thoughts from us, here are a few things to think about :

• Companies that fail to decarbonize could see profits eroded 5 – 25%
• In contrast, companies that invest in decarbonizing measures can achieve a 19x ROI
• Global ESG assets will reach $40 trillion in less than five years
• Finding money (debt and equity) for your company will be tied to your proof of sustainability
• Your corporate client prospects are burdened by their Scope 3 mandates. They are looking to replace their existing vendors with vendors that are certified sustainable and have a carbon emissions program.  The sooner you are certified sustainable, the sooner you can take market share from larger, better-established competitors 
• If you pursue AI, prioritize providers that have a legitimate net-zero emissions plan in place
• Regenerative business (ie, restoring ecosystems) is being rewarded with funding, grants and subsidies. Incorporate this into your operation.
• Just like you are doing, to win business (see above), select vendors that are already certified sustainable and are already, or on the path, to certified net zero. You are going to have to do this anyway; do it from the start, rather than replacing vendors later
• Governments are starting to require sustainability reporting. Given that you will need to do this anyway, start now
• Don’t make the mistake of ‘assuming’ becoming certified sustainable is going to cost too much. We have many pre-revenue and one-person-micro-size companies as clients.  They are seeing a positive ROI from their efforts.  If you pick the right program, it will reward you many times over.

If this sounds appealing, read this on what you want in a sustainability program, watch this master class, and contact us.

Per this report, we have not had this much CO2 in our atmosphere in millions of years.

For the first time in recorded history, carbon dioxide exceeded 430 parts per million (ppm) in May 2025.

Humans account for 50% of the current CO2 in the atmosphere.

The last time Earth’s CO2 level was this high was over 30 million years ago, when the world’s climate was far angrier than the climate we have enjoyed during our lives.

Your children are not going to be happy with the environment you are giving them.  They will live in a world with higher temperature, more extreme weather, less land, and dirtier air.

If you would like to be part of the solution, contact us.

We talk a lot about contrast oxygen, which is one of our modalities at Gym for the Brain.

However, possibly the most powerful tool we have at Gym for the Brain is the NanoVi.

Proteins do all the work in your body, including the important job of repairing damage. Before proteins can do their work, it is necessary for them to fold into precise 3D shapes. For this to happen, the water surrounding the proteins must have specific properties. NanoVi influences water surrounding proteins in a way that helps them fold; allowing them to function.

NanoVi is a unique, scientifically backed protein folding therapy.

Improvements are significant and measurable.

Here is a video that includes some of the benefits of the NanoVi.

If you have been reading the research studies on the value of contrast oxygen, think about the synergy of combining it (and six other modalities) with the NanoVi.

Due to studies, the #1 issue on the minds of people around the world is the environment (ie, we are using our resources faster than Mother Earth can replenish and we are accelerating our carbon-emissions-driven global warming).  The world we are passing to our children will be far hotter and angrier than the world we were given.  This is a bigger concern to the people of the planet than war, economy, politics, et cetera.

Turning this sentiment to the market place, consumers are more interested in a company’s ability to prove its sustainability commitment than they are in its brand names.  7 out of 10 of them will change brands if they find a certified sustainable company that offers a similar product.  They will even spend more for a certified sustainable product.

Driven by the above demand, certified sustainable companies are growing up to 20x faster than their non-certified peers – the market is rewarding companies that are able to prove they are sustainable (via certification/validation).

The Edenark Group ISO 14001 environmental sustainability certification program is the premier program of its kind in the world – You get to help the planet and differentiate and grow faster than your peers.

We have a 100% client renewal rate – every client we have ever certified has renewed, every year.

We get most of our new clients from referrals from existing clients.

However, we also get a good number of clients from referral partners who like what we do and introduce us to organizations they feel would benefit from our services.

This defines what we believe a sustainability program should contain. 

This master class explains why a company would want to do this.

We are looking for organizations that 1) care about the environment; 2) want to be part of the solution; and 3) want to be an example that other organizations can follow.

If you agree with our mission and our definition of what a sustainability program should be; and if you know some organizations that meet the above requirements; you might want to consider becoming a referral partner.

Send us a note and we can discuss.  

Think about how much urine you have flushed down the drain.

What if you could sell it?

Per this article, researchers are using human urine to produce hydrogen, which is a clean-burning fuel that can help us decarbonize manufacturing, shipping and aviation.

Historically, creating hydrogen from regular water has been expensive.

But this new approach, of pulling hydrogen from human urine, is less expensive.

If they can scale the concept at low cost, it could be a powerful tool in our effort to decarbonize.

And…….think of the impact on beer sales!