A study by Impact ROI, titled “Project ROI: Determining the Competitive and Financial Advantages of Corporate Responsibility and Sustainability” reaffirms what we have been seeing from study after study over the years – sustainability drives financial and competitive value for companies.

• Sales can be improved by as much as 20%
• Profit can be improved by as much as 21%
• Firm Value can be improved by as much as 36%
• Shareholder Returns can be improved by as much as 6%

You have been seeing studies like this for years.  The percentages change, but the overall statement that sustainability drives corporate performance, remains the same.

As our tag line states, “Doing the Right Thing can lead to a Good Thing”

For those that choose to act, like our clients, it is better that you continue to ignore these studies, as it helps them.

If you want to understand what they know that you don’t know, read this on what you want in a sustainability program, watch this master class, and contact us.

Per a Deloitte study of 2,100 C-Suite executives in 27 countries, 83% increased their sustainability spending over the past year by more than 5%.

14% increased their spending by more than 20%.

• 81% feel pressure to act from stakeholders
• 58% feel pressure to act from governments and regulators

As to the benefits of becoming sustainable:

• 66% cited revenue generation
• 61% cited compliance
• 55% cited risk / resiliency
• 55% cited cost reduction

What does this say to you?

• If you are not increasing your spending on sustainability AND seeing the benefits of revenue generation and cost reduction from it, you are clearly in the minority.

If you want to understand what they know that you don’t know, read this on what you want in a sustainability program, watch this master class, and contact us.

Per this article, two thirds of US citizens, across all political affiliations, want to see businesses continue their sustainability efforts regardless of the political climate.

So, let’s play this out

• You are spending time and money trying to create marketing campaigns that help you stand out from your competition.

• Other than you dropping your price/margin materially, what other tool or strategy can you come up with, that will get the attention, and positive reaction, of 66% of your prospects?  

Given that companies that are certified sustainable are growing faster, as consumers are rewarding them for doing good, your marketing program would be far more powerful if you were able to say you are environmentally certified sustainable.

If you would like to differentiate from your peers with something that the majority of consumers want, and make more money by doing it…..and also do something good along the way…., read this on what you want in a sustainability program, watch this master class, and contact us.

Per this article, a study of 2,000 CEOs by Accenture and the UN Global Compact produced the following:

• 99% of the CEOs intend to maintain or expand their sustainability commitment
• 96% advise their successors to embed sustainability in company vision and culture
• 95% say government regulatory compliance is a priority
• 92% say global government governance and policy are important/critical
• 88% say the business case for sustainability is stronger today than 5 years ago

Are you managing your company in the above fashion or are you out of step with these CEOs?

If you are not in step with the above, and given that companies that are certified sustainable are growing faster, while also doing good, what is holding you back?

If you would like to do good AND grow faster, read this on what you want in a sustainability program, watch this master class, and contact us.

As we have listed in other posts, your business should become environmentally certified sustainable via a globally-recognized/respected program with 3rd party verification because….:

• It is the right thing to do. We could stop here.

• Certified sustainable companies are growing up to 20x faster than non-certified peers;
• 7 out of 10 consumers will move their loyalty to a business that is certified sustainable;
• 25% of consumers already have moved their purchases, the next 25 – 40% is in play;
• Approximately $500b moved from non-certified to certified companies in 2024 and a greater amount is expected for 2025;
• 75% of Gen X and Z view sustainability as more important than your brand name;
• Sustainability is the #1 thing consumers are using to evaluate you on the internet before deciding yes/no. Those decisions are being made right now, without your involvement;
• If you are bidding jobs and your offer is consistent on price/quality, the client will be obligated to select you;
• Your corporate clients are moving to vendors that are certified;
• Your hiring and retention of employees will be less costly;
• Governments are tightening regulations requiring it;
• Cost of money (both debt and equity) is lower;
• Finding money (both debt and equity) is easier;
• 99% of certified sustainable companies are enjoying lower costs;
• Margins are better because you can charge more in combination with your lower costs;

This article gives the following reasons:

• 3^rd party certification provides credibility…
• …and drives profit
• …and drives employee engagement and enhances culture
• …and drives executive and employee involvement and alignment
• …and drives improvement

If growing faster while doing something good sounds appealing, read this on what you want in a sustainability program, watch this master class, and contact us.

This list of the world’s top sustainability standards has the ISO 14001 where it belongs.

Stick with the top standard and find a program that delivers the top standard with these additional features.

You will be happy.

Per the study discussed in this article:

• 95% of the companies include sustainability as a board-level item
• 90% feel a greater urgency to invest in climate programs
• 88% are increasing their Net Zero investment
• 75% have ROI forecasts incorporated in their plans
• 52% have a detailed Net Zero roadmap and 30% have theirs in development
• 36% of their CapEx is aligned with their sustainability goals

Is the above consistent with the direction of your company?

If you see this as an area where you might want to improve, read this on what you want in a sustainability program, watch this master class, and contact us.

Per Harrison Ford, as stated in this article, Climate Change is not merely a scientific or economic problem, it is also a moral one.  He believes his generation has kicked the can down the road and must now support the younger generations in their efforts to clean up the mess.

“Everything about climate has to do with social justice as well,” he said. “We’ve run out of story. We’re up against a wall. It’s time to start fighting back in a different way with a new story.”

If you see the moral obligation and want to be part of cleaning up the mess, read this on what you want in a sustainability program, watch this master class, and contact us.

You spend a lot of time and money trying to convince people to buy from you versus the other guy. 

But are you saying what they want to hear?

75% of Gen X and Gen Z (which combine for 64% of the world’s population and is the future of your business) say sustainability is more important than your brand name.

Similarly, 70% of all consumers will move their purchases to a certified sustainable company when they find one.  

This is why certified sustainable companies are growing 75% – 20x faster than their non-certified competitive peers and why so many companies are greenwashing (saying they are sustainable when they are not).  

So, next time you look at the invoices for your marketing program, think about what they are wanting to hear you say versus what you are saying.

If this makes sense, read this on what you want in a sustainability program, watch this master class, and contact us.