As Lindsay Hooper explains in this Reuters article, “In an era of disruptions, polarization, complexity and increasingly intricate environmental debates, the core business case for sustainability remains: business cannot thrive on a dead planet.”

As Lindsay further states, “The challenge is not one of lack of awareness. Most business leaders are aware of the need to act; their staff demand action, boards face new liabilities and regulations demand new disclosures. The challenge is one of speed….”

So, let’s ask this question – What are you spending time on today in your business, that can beat having spent that time on pursuing becoming environmentally certified sustainable?

Here is the case for becoming certified sustainable?

• It is the right thing to do. We could stop here.

• Certified sustainable companies are growing up to 20x faster than non-certified peers;
• 7 out of 10 consumers will move their loyalty to a business that is certified sustainable;
• 25% of consumers already have moved their purchases, the next 25 – 40% is in play;
• Approximately $500b will move from non-certified to certified companies in 2024;
• 75% of Gen X and Z view sustainability as more important than your brand name;
• Sustainability is the #1 thing consumers are using to evaluate you on the internet before deciding yes/no. Those decisions are being made right now, without your involvement;
• If you are bidding jobs and your offer is consistent on price/quality, the client will be obligated to select you;
• Your corporate clients are moving to vendors that are certified;
• Your hiring and retention of employees will be less costly;
• Governments are tightening regulations requiring it;
• Cost of money (both debt and equity) is lower;
• Finding money (both debt and equity) is easier;
• 99% of certified sustainable companies are enjoying lower costs;
• Margins are better because you can charge more in combination with your lower costs.

So, when you look back on your work today, did you deliver more than the above for you, your company, your children and your community?

If not, read this on what you want in a sustainability program, watch this master class, and contact us.

DPPs (Digital Product Passports) provide comprehensive product data across the value chain.  Similar to an ingredient label on a food product, the DPP will show, to regulators and consumers, the entire supply chain performance on things like environmental sustainability, compliance, traceability, et cetera.

The EU will require DPPs starting in 2027.  That means, organizations have 30 months to get their supply chains ‘ready to be seen for what they are.’

North America, Asia Pacific and other regions will follow, starting with luxury and big-brands, then expanding to mass market.

Per this article, it is estimated that +62 billion DPPs will be issued in 2030, in just the apparel industry.

High-impact sectors like batteries, vehicles, textiles, electronics, furniture, plastics, construction and chemicals have been leading the adoption, but all industries know this is coming.

Given that the environment is the #1 issue on the minds of consumers, forward-thinking brands are leading the implementation of DPPs.  They know regulations are coming and they need to get their supply chains (ie, either you or your competitor) in line.  They do not want their brand’s poor environmental sustainability supply chain performance made public. 

This ties back to our repeated posts about how important, AND PUBLICALLY-EXPOSED, an organization’s vendors (who are part of its Scope 3 obligations) have become.  An organization can no longer ignore its own environmental sustainability obligations or the lack of environmental sustainability commitment from its vendors.

Will your company ignore this until you are forced to act; or do you see the opportunity to lead and take market share?

If you wish to use this to your advantage, read this on what you want in a sustainability program, watch this master class, and contact us.

PROBLEM

“All chronic pain, suffering, and diseases are caused from a lack of oxygen at the cell level,” Dr. Arthur C. Guyton

“Not enough oxygen to the brain is the main cause of memory loss,” Dr. Mark Sircus

“Disease is due to a deficiency in the oxidation process of the body, leading to an accumulation of toxins,” Dr. Albert Wahl

“In all serious disease states we find a concomitant low oxygen state,” Dr. Stephen Levine, Medical Biologist

“Biologically, its lack of oxygen that signals cells that it is their time to go,” Dr. David Sinclair

SOLUTION

“Oxygen is the answer to just about everything. With enough oxygen, one can heal from just about anything,” Dr. Mark Sircus

“The presence of oxygen is the absence of disease,” Gary Brecka, 10x Health

“Exercise with Contrast Oxygen Therapy (ie, the Gym For The Brain program) can be dramatically helpful in reversing Alzheimer’s,” Dr. Heather Sandison

“There is a direct relationship between oxygen and vitality. When oxygen levels are increased, waste gases and toxins are removed and cells begin to function better,” Dr. Bruce West

“Oxygen Therapy is the most dramatic single thing you can do to prevent disease and restore health,” Dr. Mark Sircus

“Contrast oxygen therapy prompts your body to ask for oxygen, which it then uses when given,” David Goodman, Gym For The Brain

BENEFITS OF HIGHER LEVELS OF OXYGEN

CONTRAST OXYGEN THERAPY STUDIES SHOW

Endurance:  Increases 32-67%

Short-term memory:  Increases 19-23%

Recovery time:  Reduced by 27%

Power:  Increased 8-14%

Lactic acid:  Reduced 34-60%

Reaction time:  Reduced 12-18%

Gym For The Brain offers the best oxygen therapy program available.

All our products and supplements are shown at A Better World Starts With Me

Contact Edenark Group if you would like information about setting up an oxygen gym for your company or family.

It is wonderful to see articles like this one that are beginning to recognize contrast oxygen therapy as a powerful tool to reverse Alzheimer’s.

We use contrast oxygen therapy (also called high-altitude EWOT) at our Gym For The Brain facility and have seen the Alzheimer’s reduction results in our clients.

We sell and support contrast oxygen via our A Better World Starts With Me store.

Besides being less expensive for you, and materially less damaging to the planet, a planet-first (reduced meat and dairy) diet will reduce your risk of an early death by 30%. 

It will also improve your energy and strength.

This CNN article and video gives a short (but not satisfactory) overview.

For a far deeper analysis, if you have not seen it, take the time to watch The Game Changers on Netflix.  We play it for our clients who are doing sessions at Gym For The Brain.  It is well worth your time and might be a game changer for you.  Many of our clients have already gone ‘all in’ with a plant-based diet and are very happy with how their bodies have responded.

We have always appreciated the support we have received from Wellness Magazine.

A year ago, the magazine determined our Best You Can Be supplements to be the best.

As part of this recent article, the magazine again supports our brand.

There has been no renumeration of any kind from us to them.  Their support has not been purchased.

The Best You Can Be supplement line can be found at our Gym For The Brain facility and via our A Better World Starts With Me store.

This article focuses on Canada, but explains that environmental class actions are on the rise everywhere. 

If you are talking about your environmental actions, or if your business is negatively impacting the environment materially, you are at risk.

We recommend all company leaders review this post, watch this podcast on greenwashing, read this on what you want in a sustainability program, watch this master class, and contact us.

Per this article, many legal developments are in play around the world.

Greenwashing in Canada – Canada’s parliament has passed legislation (Bill C-59) that will require companies to prove the credibility of any environmental claims they make.  It will require the company to provide “adequate and proper substantiation in accordance with an internationally recognized methodology” and the claims should be “based on an adequate and proper test.”

• Does the above sound familiar? For some time we have been advising companies that any claims not tied to a globally-recognized program that includes 3^rd party verification put the company at risk.

Due Diligence in France – The Paris Court of Appeal ruled that cases against TotalEnergies and EDF could proceed.  These cases say the companies did not monitor and mitigate the human rights and environmental impact of their business activities AND supply chains.

• Remember the ‘supply chain’ component of this. You will see more supply chain vendors pulled into environmental disputes where the initial lawsuit is against the big client company; but is expanded to include the vendor for not having a sustainability program and not protecting the environment.

Shareholder Proposals in the US – A US judge dismissed a case brought by Exxon against a shareholder group that is attempting to get Exxon to be more proactive regarding its Scope 3 emissions (ie, remember, Scope 3 includes you, the vendor).  The Judge dismissed the suit due to the shareholder group not being American (the group is Dutch).

• You will see more and more of this. Environmental shareholder groups will form in obscure areas (such as South Pacific island countries fearing rising sea levels) to avoid defensive actions by the companies they are trying to influence.

Scope 3 Emissions in the UK – The UK Supreme Court ruled that local authorities must consider Scope 3 emissions of projects when deciding to permit them.

• Let this one soak in. Going forward, any entity seeking a business permit in the UK will face scrutiny over how it is going to manage its Scope 3 emissions (which, again, includes you, its vendor).  Think of the opportunity this presents for vendors who are environmentally certified sustainable in helping prospects/clients secure permits for expansion.

Overall Trend  – The world is rapidly advancing environmental compliance programs and the penalties for non-compliance.

• If your company has self-certified its sustainability efforts, we strongly recommend halting all claims until you have become certified under a globally-respected program with 3^rd party verification.
• If your company has no formalized/verified sustainability program, re-read the above statements on Scope 3. Even if you choose to not make any sustainability claims and hide under a rock, you will not avoid what is coming.  The less prepared you are, the greater risk you carry.

If you wish to use this to your advantage, read this on what you want in a sustainability program, watch this master class, and contact us.

Global average temperatures reached record highs for the past 12 consecutive months.

Brace yourself, as she’s just warming up….

Due to studies, the #1 issue on the minds of people around the world is the environment (ie, we are using our resources faster than Mother Earth can replenish and we are accelerating our carbon-emissions-driven global warming).  The world we are passing to our children will be far hotter and angrier than the world we were given.  This is a bigger concern to the people of the planet than war, economy, politics, et cetera.

Turning this sentiment to the market place, consumers are more interested in a company’s ability to prove its sustainability commitment than they are in its brand names.  7 out of 10 of them will change brands if they find a certified sustainable company that offers a similar product.  They will even spend more for a certified sustainable product.

Driven by the above demand, certified sustainable companies are growing up to 20x faster than their non-certified peers – the market is rewarding companies that are able to prove they are sustainable (via certification/validation).

The Edenark Group ISO 14001 environmental sustainability certification program is the premier program of its kind in the world – You get to help the planet and differentiate and grow faster than your peers.

We have a 100% client renewal rate – every client we have ever certified has renewed, every year.

We get most of our new clients from referrals from existing clients.

However, we also get a good number of clients from referral partners who like what we do and introduce us to organizations they feel would benefit from our services.

This defines what we believe a sustainability program should contain. 

This master class explains why a company would want to do this.

We are looking for organizations that 1) care about the environment; 2) want to be part of the solution; and 3) want to be an example that other organizations can follow.

If you agree with our mission and our definition of what a sustainability program should be; and if you know some organizations that meet the above requirements; you might want to consider becoming a referral partner.

Send us a note and we can discuss.