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Maximize ROI: Boost Revenue with Edenark Group’s Sustainability Certification and Marketing Support
Maximize ROI: Boost Revenue with Edenark Group’s Sustainability Certification and Marketing Support
In today’s market, sustainability is a decisive factor for consumers, who increasingly prioritize companies that demonstrate real environmental responsibility. However, beyond just meeting customer expectations, sustainability can drive significant financial benefits. Edenark Group’s sustainability certification doesn’t just help businesses adopt eco-friendly practices—it positions them for increased ROI and sustained revenue growth. Paired with Edenark Group’s expert marketing support, this certification enables companies to tap into the eco-conscious market, improving their image and boosting long-term profitability. This article explains how Edenark Group’s certification can elevate both your environmental impact and your financial outcomes.
Unlocking ROI through Verified Sustainability Certification
Achieving sustainability certification is an investment that pays dividends by enhancing credibility and operational efficiency. The Edenark Group ISO 14001 environmental sustainability certification process ensures that a company’s environmental practices aren’t merely self-reported but are certified, and verified by an independent third party, against a globally respected standard. This certification + verification gives companies a competitive edge, attracting customers who value genuine commitments to sustainability over superficial “greenwashing.” Edenark Group’s certification process also helps the client focus on key operational areas that need enhancement, such as energy efficiency and waste reduction, helping improve operations and cut costs. The combination of operational efficiency and cost savings improves ROI from the expense side of the P&L.
But Edenark Group does not stop there.
Certified sustainable businesses also have revenue side opportunity. The reason so many companies are greenwashing is they know consumers, both B2Band B2C, are looking for companies that are sustainable and will move their business when they find one. This presents additional profit and ROI potential.
To take advantage of this, the certified sustainable company must be able to talk about its environmental sustainability program and accomplishments. However, since most companies are not experienced in how to do this, Edenark Group helps. By doing so, the client benefits on both the cost side and the revenue side of its P&L.
Amplifying ROI Impact with Revenue Side Marketing Support
Edenark Group doesn’t just help companies become environmentally certified sustainable. It starts its revenue side marketing support before the client starts its certification application process. In fact, for clients that take full advantage of this incorporated service, it is a way to achieve positive ROI even before becoming certified, due to the revenue-side marketing support provided by Edenark Group.
Edenark Group helps every client leverage the certification to its fullest potential. With its customized marketing support, Edenark Group helps its clients communicate their environmental achievements in a way that resonates with modern, eco-conscious audiences. From crafting impactful social media content to creating market-facing images and content that repeatedly communicates the client’s sustainability credentials to its stakeholders. This becomes a key part of the client’s brand identity and competitive differentiation.
The marketing support does not stop with the certification. It includes crafting and recommending messages for the client throughout the year, tied to major global dates. These additional talking points enhance the client’s brand year-round. By tying the certification promotion with the major global events promotion, the client has fresh talking points for the balance of the year, that stand out from the competition. This attracts new customers who prioritize sustainability and retains those who value consistency and integrity. Edenark Group’s support extends to participating with its clients on calls with their customers. This added layer of expertise enhances the Edenark Group client’s image with its customers.
Real-World Benefits for All
Edenark Group ISO 14001 clients win on both sides of their P&L. The operational enhancement and cost savings combine with the revenue side competitive differentiation marketing support, to create an overall program that maximizes ROI and profit while also doing the right thing for the environment and all stakeholders.
The Edenark Group ISO 14001 Program is a Unique Program for You
With the Edenark Group ISO 14001 program, a company can be certified and verified under a globally respected program, thus addressing mandates, compliances and greenwashing risks.
While it is doing the right thing for the environment and gaining the satisfaction internally for same, the client is also improving its image, addressing market demand, differentiating from competitors, enjoying fresh talking points, and seeing cost side and revenue side progress on its P&L.
If you’re prepared to strengthen both your environmental impact and your financial performance, Edenark Group offers the expertise to make it happen. Contact us today to learn how our certification and marketing support can position your business for lasting success in the world economy.
Address Greenwashing risk for your company
Address Greenwashing risk for your company: The Role of Third-Party Verification in Sustainability Certification
Introduction
In a world where sustainability is becoming essential, the issue of greenwashing is increasingly under scrutiny. Companies, large and small, are feeling the pressure to adopt sustainable practices to meet growing consumer demands. However, as the market for products and services from environmentally friendly companies expands, so too does the temptation to overstate or misrepresent one’s environmental achievements, a practice known as greenwashing.
Governments, courts, activists, corporate clients and consumers are becoming wiser to this and are demanding companies provide assurances of their claims, via 3rd party verification of certification under a globally recognized standard. At Edenark Group, we help our clients achieve this, as we deliver a globally recognized certification and 3rd party verification of same. By choosing sustainability certification with third-party verification, companies can avoid the pitfalls of greenwashing, gain credibility, and build trust with customers. In this article, we will explore the critical role of third-party verification in sustainability certification and how it ensures transparency, credibility, and measurable impact for businesses committed to real, sustainable progress.
Understanding Greenwashing and Its Risks
Greenwashing, the act of making exaggerated or misleading claims about a product or company’s environmental actions or commitments, is a growing concern for consumers, investors, and regulatory bodies. Many companies, under pressure to appear eco-friendly, may inadvertently or even intentionally misrepresent their environmental initiatives. For businesses, the consequences of greenwashing can be severe, including damaged reputations, loss of customer trust, and even regulatory fines. In an increasingly transparent world, customers are quick to spot and call out false claims, leading to significant harm for brands caught in the act.
For SMEs, the stakes are particularly high. Greenwashing accusations can discourage eco-conscious customers, reduce credibility, and tarnish the brand’s image for years, making it difficult to recover from a bad decision. Avoiding greenwashing is critical for companies aiming to establish themselves as genuinely sustainable. Third-party verification of sustainability certification provides a powerful safeguard, offering an impartial validation that helps to protect brands from the risks of greenwashing; while also building trust with consumers who are increasingly aware of the issue.
The Importance of Third-Party Verification and how you can address Greenwashing risk for your company.
Any environmental, sustainability, green, or eco claims that are not tied to a globally recognized standard and 3rd party verified, are considered greenwashing. A company cannot simply anoint itself as sustainable or environmentally friendly. The first step is to become certified under a legitimate global standard. Third-party verification of that sustainability certification validates that the company actually did the things the standard required. It involves an independent organization examining and verifying that the company did the things it said it did in pursuit of the certification under the recognized standard. This impartial oversight establishes the guard rails for the claims the company can make – they must be within the parameters of the standard and the actions the company took to obtain certification under that standard. Third-party verification helps define what a company can, and cannot, say; distinguishing it from competitors whose claims are not certified under a standard, then verified.
At Edenark Group, our certification process includes third-party verification to ensure that every company we work with has done what is needed to meet the standard and understands what they can, and cannot, say about same. By following the Edenark Group program, businesses can confidently communicate their environmental achievements, knowing that their claims have been validated by an impartial authority. This verification adds an essential layer of accountability, assuring stakeholders that the company’s sustainability initiatives are both legitimate and impactful.
Third-party verification also provides valuable insights that help companies enhance their sustainability practices. During the verification process, businesses can identify areas for improvement, optimize resources, and reduce inefficiencies, all of which contribute to a more profitable operation. By choosing third-party verified certification, companies also satisfy growing government compliance around the world.
Practical Impact and Expected Outcomes
Choosing sustainability certification with third-party verification offers numerous benefits across various aspects of a company’s operations. Verified certifications help companies avoid the risks of greenwashing, ensuring that their environmental claims are accurate and credible. This credibility boosts trust among customers, investors, and partners, who are more likely to support companies with transparent, verified environmental practices.
The third-party verification process also provides actionable insights that can lead to greater operational efficiency. By evaluating and refining environmental practices, companies can identify cost-saving opportunities, such as reducing energy use and minimizing waste. This efficiency not only enhances the company’s environmental pursuits but also contributes to improved profitability.
In terms of employee engagement, a company’s commitment to verified sustainability practices fosters a sense of pride and purpose among employees. This can lead to higher productivity and long-term employee retention, as teams feel they are part of an organization that is making a positive impact on the environment. Verified certification positions the company as a leader in its industry, providing a distinct competitive advantage in a marketplace where transparency and accountability are highly valued.
Finally, it helps the company address the existing and pending governmental compliance requirements around the world.
Conclusion
At Edenark Group, we know that real sustainability requires more than just good intentions. It requires accountability, transparency, and the courage to invite independent verification of one’s claims. Our third-party verified certification program provides an accessible and effective way for businesses to demonstrate their commitment to genuine sustainability, this is how you can address greenwashing risk for your company and building lasting trust with customers.
If you’re ready to take your commitment to sustainability to the next level, consider partnering with Edenark Group for certification with third-party verification. Our team is dedicated to helping businesses avoid the pitfalls of greenwashing and enhance their credibility with verified sustainability claims. Contact us today to learn more about how third-party verification can benefit your business and set you apart as a trustworthy leader in environmental responsibility.
BICBe LLC acquires Gym for the Brain
BICBe, LLC, owner of A Better World Starts With Me, and part of the Edenark Group family of companies, has acquired Gym for the Brain.
Gym for the Brain is a bio-enhancement facility that combines contrast oxygen + protein folding + bioregulation (ie, PEMF) + photo biomodulation (ie, red light) +AVE (audio-visual entrainment) + VTS (vibroacoustic therapy) + enhanced/targeted supplements; to help clients improve energy, focus, memory, mood and performance.
People come to Gym for the Brain for help with recovery from things like concussions, ADHD, brain fog, dementia, Alzheimer’s, long COVID, mold, lime, stroke, and pain.
On the performance side, students, athletes and executives come to Gym for the Brain for help with focus, energy, concentration, strength, and stamina.
Edenark Group provides the world’s premier environmental sustainability certification program for small to mid-sized enterprises.
BICBe LLC, with A Better World Starts With Me and Gym for the Brain, complements the Edenark Group work by providing the people-side of the environment + wellness program package.
“If we want to continue living on this planet, we need to be smarter. We need to do the things that will improve our own health, happiness and performance. Then, each of us, and the businesses we run and work for, can turn that positive energy outwards and help all that are around us – the people and the planet we live on. As we explain in ‘The 8 Essential Components of an Effective Environmental Sustainability Program’, you cannot have a complete environmental program if it does not include a people piece that helps individuals become happier, healthier and more productive. Gym for the Brain and A Better World Starts With Me are critical components of a complete environmental + wellness program,” said David Goodman, president and CEO of Edenark Group and also of BICBe LLC.
BICBe LLC can be reached at info@gymforthebrain.com or +1 561.408.6890
Edenark Group can be reached at https://edenark.com/contact-us/ or +1 844.722.3937
Have you considered being a referral partner?
Due to studies, the #1 issue on the minds of people around the world is the environment (ie, we are using our resources faster than Mother Earth can replenish and we are accelerating our carbon-emissions-driven global warming). The world we are passing to our children will be far hotter and angrier than the world we were given. This is a bigger concern to the people of the planet than war, economy, politics, et cetera.
Turning this sentiment to the market place, consumers are more interested in a company’s ability to prove its sustainability commitment than they are in its brand names. 7 out of 10 of them will change brands if they find a certified sustainable company that offers a similar product. They will even spend more for a certified sustainable product.
Driven by the above demand, certified sustainable companies are growing up to 20x faster than their non-certified peers – the market is rewarding companies that are able to prove they are sustainable (via certification/validation).
The Edenark Group ISO 14001 environmental sustainability certification program is the premier program of its kind in the world – You get to help the planet and differentiate and grow faster than your peers.
We have a 100% client renewal rate – every client we have ever certified has renewed, every year.
We get most of our new clients from referrals from existing clients.
However, we also get a good number of clients from referral partners who like what we do and introduce us to organizations they feel would benefit from our services.
This defines what we believe a sustainability program should contain.
This master class explains why a company would want to do this.
We are looking for organizations that 1) care about the environment; 2) want to be part of the solution; and 3) want to be an example that other organizations can follow.
If you agree with our mission and our definition of what a sustainability program should be; and if you know some organizations that meet the above requirements; you might want to consider becoming a referral partner.
Send us a note and we can discuss.
Workplace Journal – Odds are, you’re Greenwashing – Now What?
We appreciate Workplace Journal asking us to write this article – “Odds are, you’re greenwashing – now what?” that they published in October 2024.
Point is, if you want the kudos that the market is giving to companies that make environmental sustainability claims, do it the right way – become certified and 3rd party verified under a globally respected program.
If you pick a certification program that has the 8 components discussed in the article, you will be happy.
Safran Oil Systems has renewed its Environmental Sustainability Certification through 2025
Safran Oil Systems, a 36,250 SF manufacturer of commercial airline oil tanks, located in Fort Myers, FL, and operating as a subsidiary of Safran Aero Boosters, a $1B, Belgian-based global leader in lubrication units, oil tanks, heat exchangers, and special valves, has continued its environmental sustainability commitment by renewing and extending its Edenark Group ISO 14001 sustainability certification through 2025.
The Edenark Group ISO 14001 is the world’s premier environmental sustainability certification program and allows SMEs (small to mid-sized enterprises) the ability to attain the world’s most popular environmental certification standard via a program designed and priced specifically for them. Edenark Group also helps clients pursue carbon neutrality and ESG compliance, using the Edenark Group ISO 14001 as a foundation for long term compliance.
The program, which allows companies to progressively improve at a pace that works for their needs, helps the organization define how it interacts internally, externally, and with the environment. It incorporates energy/waste/water, employee health and performance enhancement, community involvement, procurement and suppliers, compliance and regulations, emergency/security, and stakeholder engagement. Benefits include creating a culture of continual improvement, stakeholder engagement, lower costs, higher revenues and profits, improved employee performance, and…… doing the right thing for the environment and current and future generations.
“We are best of class in aircraft engine oil tanks development and production and accept the responsibility of leading this effort that will make a global impact,” said Jean-Pierre Posset, General Manager of Safran Oil Systems. “Our organization, including our employees in Florida and the rest of the world, cares deeply about the environment and sustainability. We are excited to receive this certification and join the others around the world that have chosen to be part of the solution. In 2024, the team was able to: reduce energy consumption by improving building insulation, incorporate motion detectors and finalize the conversion of lights to LEDs; reduce plastic waste and cost by using a cardboard shredder to turn inbound cardboard containers into outbound filler; replace all non-recyclable packaging materials with cardboard materials; recycle alkaline batteries (even from employee homes); and reduce the number of plastic bags the cleaning contractor uses. Further, we were able to also plan a broad list of 2025 projects that our Green Team is excited about tackling this coming year.”
“Safran Oil Systems is a pleasure to work with and is an example of what the world needs more of – an organization that produces a superior product, supports its current stakeholders, shows it cares about future generations via its commitment to sustainability certification, and makes more money due to its sustainability programs,” said David Goodman, CEO of Edenark Group. “When an organization executes the Edenark Group ISO 14001 sustainability certification, as Safran Oil Systems is doing, it not only benefits the environment, but it also benefits its own operation,” added Goodman.
Safran Oil Systems can be reached at https://www.safran-aero-boosters.com/
Edenark Group can be reached at +1.561.512.2257
MagikFlame LLC Will Pursue Environmental Sustainability Certification
JUPITER, FL, UNITED STATES, November 12, 2024 – (press release) MagikFlame LLC, a Nashville, TN-based producer of the world’s premier electric fireplaces, is strengthening its commitment to sustainability by pursuing the Edenark Group ISO 14001 environmental sustainability certification. In an era where environmental credentials are highly valued by consumers, MagikFlame’s decision reflects its dedication to genuine, measurable environmental responsibility.
“As a company offering electric fireplaces, MagikFlame is focused on creating eco-friendly home heating solutions that reduce carbon footprints and enhance energy efficiency. With the rising importance of sustainability, MagikFlame is taking steps to align its operations with global environmental standards, ensuring that its practices meet the highest criteria for responsible business conduct. As a leader in our industry, we want to provide a path for others to follow. We also want consumers to feel confident MagikFlame’s electric fireplaces are developed under an environmental sustainability program that is certified and verified,” said Howard Birnbaum, President of MagikFlame.
The Edenark Group ISO 14001 is the world’s premier environmental sustainability certification program and includes 3rd party verification. It allows SMEs (small to mid-sized enterprises) the ability to validate their environmental / sustainability / green / eco-friendly actions via a program designed and priced specifically for them. The program, which allows companies to progressively improve at a pace that works for their needs, helps the organization define how it interacts internally, externally, and with the environment. It incorporates energy/waste/water, employee health and performance enhancement, community involvement, procurement and suppliers, compliance and regulations, emergency/security, and stakeholder engagement. Benefits include creating a culture of continual improvement, stakeholder engagement, lower costs, higher revenues and profits, improved employee performance, and…… doing the right thing for the environment and current and future generations.
“Greenwashing, or making exaggerated or misleading claims about environmental impact, is a growing concern among consumers and regulators. When an organization pursues, and attains, the Edenark Group ISO 14001 sustainability certification, they are not just doing it to see their costs go down and revenues and profits go up. They are setting a higher bar for their organization and sending a message to all those around them that may be claiming to be environmentally supportive, but do not validate their actions with a globally recognized, 3rd party validated, certification,” says David Goodman, CEO of Edenark Group. “Organizations that hold this certification are agreeing to adhere to the world’s Gold standard for sustainability certification; are allowing their actions to be reviewed; are choosing to be a leader and part of the solution, not the problem; and are joining an elite fraternity of over 300,000 organizations, in over 150 countries, that have committed to continually improving in every way.”
MagikFlame LLC can be reached at +1 615.844.3330
Edenark Group can be reached at +1 561.512.2257
Affordable Environmental Sustainability Certification for SMEs
Affordable Environmental Sustainability Certification for SMEs: How Edenark Group Makes Sustainability Accessible
In today’s business landscape, sustainability isn’t just a trend; it’s a necessity. As customer demand for eco-friendly practices grows, small and medium-sized enterprises (SMEs) face increasing pressure to prove they have adopted sustainable practices. However, many SMEs are often deterred by the perceived high costs and complexities of proving their sustainability claims via environmental certifications like the ISO 14001.
At Edenark Group, we understand the unique challenges SMEs face. Our mission is to provide affordable sustainability certification solutions that are tailored specifically for smaller businesses and deliver a positive ROI. With our streamlined approach, we help SMEs achieve internationally recognized certifications without the hefty price tags or time-consuming processes typically associated with sustainability programs. In this article, we’ll show how Edenark Group makes sustainability accessible, affordable, and advantageous for SMEs, ensuring that your business can grow sustainably while reaping tangible benefits.
Understanding the Challenges Faced by SMEs
For many SMEs, sustainability certification feels out of reach. Common perceived barriers include high certification costs, time-consuming processes, concerns about greenwashing, disappointment that there is not a people-piece to help employees, and the fear that the SME may not be able to effectively market the certification to its stakeholders. Many traditional sustainability certifications can cost tens of thousands, leaving small businesses excluded from the conversation. SMEs often worry that getting certified will distract from their core operations and require extensive resources. There’s also a fear that adopting sustainability initiatives without proper verification could lead to accusations of greenwashing, potentially damaging reputations. Then, given that for most SMEs, employees are its most important asset, there is frustration that the sustainability program does not integrate employee health, happiness and performance into its design. Finally, many SMEs feel lost when it comes to promoting their sustainability credentials after achieving certification, missing out on potential business benefits. At Edenark Group, we not only empathize with these challenges, but we also offer solutions that address them head on.
Edenark Group’s Affordable Environmental Sustainability Certification Program
Edenark Group offers a unique sustainability certification program designed specifically for SMEs. Simply stated, we deliver more services and a lower price. Our pricing model ensures that our services cost just a fraction of what other competitors charge. We have many one-person businesses as clients, proving that we can deliver a world-class certification at a price every SME can afford.
Second, we handle the majority of the work, using a simplified process that minimizes disruption to operations and allows SMEs to focus on their day-to-day tasks.
Third, our certifications include independent third-party verification, which addresses government compliance and mandates, helping to protect you from greenwashing claims. This gives your sustainability claims credibility that resonates with stakeholders.
Fourth, through Edenark Group, SMEs can achieve the globally recognized Edenark Group ISO 14001 sustainability certification, as well as the Edenark Group ISO 14065/14001 carbon neutrality certification and net zero certification. Edenark Group even helps you develop your ESG program. This provides you a one-stop shop for synergistic and cost-effective layering of all your environmental needs, as your organization grows.
Fifth, a unique and powerful part of the Edenark Group program is ROI-enhancing certification marketing support, that commences pre-certification (right after the SME signs the contract) and generates advertising value that can exceed the cost of the certification. This is included in the price of the Edenark Group program and remains in place for the life of the contract. Specifically, Edenark Group helps the SME with the creation and publication of narrative that maximizes the promotion of the newly gained credentials. This added support helps the SME differentiate from competitive peers by using sustainability as a marketing tool, increasing visibility and credibility, translating to revenue-side gains from a historically cost-sided tool.
Finally, another unique feature of our program is we offer the integration of employee wellness. The Edenark Group program provides access to Edenark Group’s initiatives that enhance team health, happiness and productivity, positively impacting overall company performance and insurance costs.
By removing the typical barriers to sustainability certification and adding marketing and employee components that enhance revenue and profit, Edenark Group enables SMEs to gain a significant competitive edge while building a sustainable future and enjoying positive ROI.
Practical Impact and Expected Outcomes
Achieving sustainability certification with Edenark Group brings measurable benefits across multiple areas of business operations. Certification signals to customers, investors, and partners that the business is committed to responsible practices, building a strengthened reputation that often leads to increased customer trust and loyalty. This enhanced brand reputation gives the SME a distinct advantage in competitive markets. The certification process also identifies key areas where operations can improve, such as reducing energy use or health insurance costs. These changes result in operational efficiencies that lead to cost savings. When added to the revenue-generating programs discussed above, The Edenark Group program is a positive move in both reputation and profitability. Furthermore, employees are often more motivated and prouder to work for a company that prioritizes sustainable practices. The Edenark Group ISO 14001 sustainability certification can foster a positive workplace culture, driving productivity and encouraging long-term retention.
In today’s environmentally conscious marketplace, verified sustainability credentials help SMEs stand out and win business. These credentials appeal to eco-conscious customers and position the business as a forward-thinking leader in its industry. With Edenark Group’s certification program, SMEs can achieve meaningful change, cultivating stronger customer relationships and setting themselves apart from competitive peers.
Addressing Common Concerns and Questions
We understand that SMEs may still have concerns about the certification process. Some worry about the time commitment, while others question the affordability of sustainability programs and the tangible benefits they bring. Edenark Group addresses these objections directly. Our streamlined process requires minimal input from your team, allowing you to focus on daily operations while we handle the heavy lifting. Our services are priced with SMEs in mind, costing a fraction of what other certification bodies charge. We believe that sustainability should be affordable and accessible for businesses of all sizes. Additionally, the benefits of certification go beyond the environment. Many of our clients have enjoyed a positive ROI even before we get them certified, driven by the pre-certification marketing support. All our clients have reported measurable improvements, from cost savings to increased revenue, as a direct result of their Edenark Group ISO 14001 sustainability certification. The certification process typically takes a few months, driven by Edenark Group’s recognition that the Day Job for SME staff comes first. Zoom meetings and application progression is always scheduled at the convenience of the SME.
Taking the Next Step with Edenark Group
If you’re ready to take the next step in making your business more sustainable and profitable, contact Edenark Group today for a free consultation. Our team is here to answer any questions you have and guide you through the process of achieving the Edenark Group ISO 14001 sustainability certification. The importance of sustainability is only growing; don’t let your business fall behind. Act now and position your company as a leader in the environmental business movement. Reach out to us via email, phone, or our website, and let’s get started on your journey toward a greener future.
Contact us today and start your sustainability journey with Edenark Group.
Corporate Sustainability + Employee Performance Enhancement = Smart Business
Per studies by Merkle and Ginger, Corporate Sustainability and Wellness are going mainstream
- 70% of adults (18-55) care more about sustainability than they did a year earlier
- Further, companies are looking for ways to help employees address mental health
- 99% of CEOs are concerned about employee mental health
- 87% of employees report weekly stress, with 55% of this group reporting high/extreme stress
- 80% of CEOs believe poor employee mental health is negatively impacting worker productivity
- 59% of CEOs are concerned about the potential risk of a stress issue in the workplace
- 65% increase in employee use of technology-driven mental health-care tools in past year
- 76% of employees receive mental health support virtually
Edenark Group believes sustainability MUST include employee performance and wellness. The Edenark Group ISO 14001 program is the world’s top environmental sustainability certification / carbon neutrality / ESG program for small to mid-sized enterprises and includes, via its A Better World Starts With Me program, a way for employers to help their employees become happier, healthier and more productive.
The Intermedia Magazine – Odds Are You Are Greenwashing. Now What?
We appreciate Jessica Bird, Managing Editor, and Jessica O’Connor, Senior Reporter, asking us to write an article for their magazine, The Intermediary.
Our article is on page 60 of the October edition.
Point is, if you are making environmental, eco, green, sustainable claims, odds are, you are greenwashing.
What do you do now?
Start by reading the article.