Per this press release, Gym for the Brain is happy and honored to announce we have passed 6,000 client sessions!

RECENT NEW CLIENT REASONS FOR COMING TO US

• Parkinson’s – Drove from Indiana, referred by doctor
• Stroke – Drove from Alabama, referred by doctor
• Long COVID – Referred by existing client
• Dementia – Referred by doctor
• Concussion – Flew from Europe, referred by doctor
• FTD – Referred by doctor
• TIA (mini-strokes) – Referred by doctor
• Breast cancer – Referred by doctor 
• ADHD student – Referred by doctor
• Asthma – Referred by doctor
• A student looking to improve concentration and focus – Referred by doctor
• A 50+ year old man looking to improve fitness – Referred by LA Fitness
• A golfer looking to improve concentration and focus – Referred by existing client
• An ex-NHL player looking to address concussions – Referred by existing client
• A 50+ woman looking to reduce anxiety – Referred by doctor
• A lady with deteriorating eyesight – Referred by doctor 
• A skier looking to improve stamina – Referred by existing client
• Alzheimer’s – Referred by doctor
• Brain fog – Referred by doctor
• Cancer – Referred by doctor
• Headaches – Referred by doctor
• Depression – Referred by doctor
• Chemotherapy recovery – Referred by doctor
• PTSD – Referred by doctor
• A 50+ woman looking to delay aging – Referred by existing client
• A 60+ man looking to improve focus/concentration – Referred by doctor
• Autistic teenager – Referred by doctor
• A 40+ woman with foot numbness – Referred by LA Fitness
• Mold – Referred by doctor
• Sleep – Referred by doctor

If you know someone facing one of the above, tell them to keep fighting and researching.  There are great solutions out there!

Per a new study by the Stern School of Business at NYU:

50% of consumers assume the worst when your company remains silent on its environmental and social position. 

Think about that for a minute.  Given that 50% of your consumer group has already formed an opinion of your company, what is going to happen when a competitor can show they are doing something good for the environment or society?

Here’s what will happen – Per the study, 64% of consumers buy, choose or avoid brands based on what matches or offends their societal beliefs.  Many other studies have put the percentage between 60% – 75%, so this study is consistent with what other studies have said over the years.   

So, in answer to the first question, roughly two-thirds of all your clients will leave you when they find a competitor that satisfies their environmental and social demands.

The study goes on and tests various messages.  Of all the messages tested in the study, a social sustainability message was the most powerful.  Again, this is consistent with many other studies over the years – If you want the most powerful differentiation tool for your business, be able to prove your sustainability commitment.

Also per the study, having a social message that resonates with your consumer increases appeal for your company by roughly 50%. 

Think about all the money you are spending on trying to get your consumer to like you more than the competitor down the street.  Can you think of anything you have done, or could do, that would have a +50% impact on your brand image?

This response occurs across all demographics, including education, party affiliation, income and age.

Your options –

• Keep playing Russian Roulette
• Decide to take proactive action, read this on what you want in a sustainability program, watch this master class, and contact us.

As stated in this press release, Gym for the Brain (https://www.gymforthebrain.com/), a research-supported, oxygen-focused, bio-optimization wellness center in Jupiter, Florida, which also operates through the online store A Better World Starts With Me (https://abetterworldstartswithme.com/ ), has renewed its environmental sustainability certification and its carbon neutrality certification through 2026.

The Edenark Group ISO 14001 is the world’s premier environmental sustainability certification program and allows SMEs (small to mid-sized enterprises) a program designed and priced specifically for them.

The Edenark Group ISO 14065 / 14001 carbon neutrality certification is for organizations that have become certified sustainable and wish to become carbon neutral: the natural next step in their environmental stewardship journey.   This program allows a company, using its sustainability plan as a foundation, to quantify, manage, reduce, and neutralize its carbon emissions.

The programs, which allow companies to progressively improve at a pace that works for their needs, help the organization define how it interacts internally, externally, and with the environment.  They incorporate energy/waste/water, employee health and performance enhancement, community involvement, procurement and suppliers, compliance and regulations, emergency/security, and stakeholder engagement; and quantify Scope 1 and 2 emissions.  Benefits include creating a culture of continual improvement, stakeholder engagement, lower costs, higher revenues and profits, improved employee performance, and…… doing the right thing for the environment and current and future generations.

“Gym for the Brain is doing wonderful work by helping people remove toxins, reduce inflammation, increase body and brain strength, and improve health.  Sending those people back out into a toxic world is frustrating.  The Edenark Group ISO 14001 sustainability certification program and the Edenark Group ISO 14065 / 14001 carbon neutrality program combine to allow Gym for the Brain to not only help people while at the Gym, but also when they leave the Gym, by proactively participating in improving the environment via internal and external environmental sustainability and carbon reduction actions,” says David Goodman, CEO of Edenark Group.  “They are agreeing to adhere to the world’s Gold standard for sustainability and carbon neutrality certification; and are joining an elite fraternity of over 300,000 organizations, in over 150 countries, that have committed to continually improving in every way.”

Gym for the Brain (https://www.gymforthebrain.com/ ) can be reached at info@gymforthebrain.com

A Better World Starts With Me ( https://abetterworldstartswithme.com/ ) can be reached at https://abetterworldstartswithme.com/pages/contact

Edenark Group (https://edenark.com/) can be reached at +1 561.512.2257

A study by Impact ROI, titled “Project ROI: Determining the Competitive and Financial Advantages of Corporate Responsibility and Sustainability” reaffirms what we have been seeing from study after study over the years – sustainability drives financial and competitive value for companies.

• Sales can be improved by as much as 20%
• Profit can be improved by as much as 21%
• Firm Value can be improved by as much as 36%
• Shareholder Returns can be improved by as much as 6%

You have been seeing studies like this for years.  The percentages change, but the overall statement that sustainability drives corporate performance, remains the same.

As our tag line states, “Doing the Right Thing can lead to a Good Thing”

For those that choose to act, like our clients, it is better that you continue to ignore these studies, as it helps them.

If you want to understand what they know that you don’t know, read this on what you want in a sustainability program, watch this master class, and contact us.

Per a Deloitte study of 2,100 C-Suite executives in 27 countries, 83% increased their sustainability spending over the past year by more than 5%.

14% increased their spending by more than 20%.

• 81% feel pressure to act from stakeholders
• 58% feel pressure to act from governments and regulators

As to the benefits of becoming sustainable:

• 66% cited revenue generation
• 61% cited compliance
• 55% cited risk / resiliency
• 55% cited cost reduction

What does this say to you?

• If you are not increasing your spending on sustainability AND seeing the benefits of revenue generation and cost reduction from it, you are clearly in the minority.

If you want to understand what they know that you don’t know, read this on what you want in a sustainability program, watch this master class, and contact us.

Per this article, two thirds of US citizens, across all political affiliations, want to see businesses continue their sustainability efforts regardless of the political climate.

So, let’s play this out

• You are spending time and money trying to create marketing campaigns that help you stand out from your competition.

• Other than you dropping your price/margin materially, what other tool or strategy can you come up with, that will get the attention, and positive reaction, of 66% of your prospects?  

Given that companies that are certified sustainable are growing faster, as consumers are rewarding them for doing good, your marketing program would be far more powerful if you were able to say you are environmentally certified sustainable.

If you would like to differentiate from your peers with something that the majority of consumers want, and make more money by doing it…..and also do something good along the way…., read this on what you want in a sustainability program, watch this master class, and contact us.

Per this article, a study of 2,000 CEOs by Accenture and the UN Global Compact produced the following:

• 99% of the CEOs intend to maintain or expand their sustainability commitment
• 96% advise their successors to embed sustainability in company vision and culture
• 95% say government regulatory compliance is a priority
• 92% say global government governance and policy are important/critical
• 88% say the business case for sustainability is stronger today than 5 years ago

Are you managing your company in the above fashion or are you out of step with these CEOs?

If you are not in step with the above, and given that companies that are certified sustainable are growing faster, while also doing good, what is holding you back?

If you would like to do good AND grow faster, read this on what you want in a sustainability program, watch this master class, and contact us.

As we have listed in other posts, your business should become environmentally certified sustainable via a globally-recognized/respected program with 3rd party verification because….:

• It is the right thing to do. We could stop here.

• Certified sustainable companies are growing up to 20x faster than non-certified peers;
• 7 out of 10 consumers will move their loyalty to a business that is certified sustainable;
• 25% of consumers already have moved their purchases, the next 25 – 40% is in play;
• Approximately $500b moved from non-certified to certified companies in 2024 and a greater amount is expected for 2025;
• 75% of Gen X and Z view sustainability as more important than your brand name;
• Sustainability is the #1 thing consumers are using to evaluate you on the internet before deciding yes/no. Those decisions are being made right now, without your involvement;
• If you are bidding jobs and your offer is consistent on price/quality, the client will be obligated to select you;
• Your corporate clients are moving to vendors that are certified;
• Your hiring and retention of employees will be less costly;
• Governments are tightening regulations requiring it;
• Cost of money (both debt and equity) is lower;
• Finding money (both debt and equity) is easier;
• 99% of certified sustainable companies are enjoying lower costs;
• Margins are better because you can charge more in combination with your lower costs;

This article gives the following reasons:

• 3^rd party certification provides credibility…
• …and drives profit
• …and drives employee engagement and enhances culture
• …and drives executive and employee involvement and alignment
• …and drives improvement

If growing faster while doing something good sounds appealing, read this on what you want in a sustainability program, watch this master class, and contact us.

This list of the world’s top sustainability standards has the ISO 14001 where it belongs.

Stick with the top standard and find a program that delivers the top standard with these additional features.

You will be happy.

Per the study discussed in this article:

• 95% of the companies include sustainability as a board-level item
• 90% feel a greater urgency to invest in climate programs
• 88% are increasing their Net Zero investment
• 75% have ROI forecasts incorporated in their plans
• 52% have a detailed Net Zero roadmap and 30% have theirs in development
• 36% of their CapEx is aligned with their sustainability goals

Is the above consistent with the direction of your company?

If you see this as an area where you might want to improve, read this on what you want in a sustainability program, watch this master class, and contact us.