Per Harrison Ford, as stated in this article, Climate Change is not merely a scientific or economic problem, it is also a moral one.  He believes his generation has kicked the can down the road and must now support the younger generations in their efforts to clean up the mess.

“Everything about climate has to do with social justice as well,” he said. “We’ve run out of story. We’re up against a wall. It’s time to start fighting back in a different way with a new story.”

If you see the moral obligation and want to be part of cleaning up the mess, read this on what you want in a sustainability program, watch this master class, and contact us.

You spend a lot of time and money trying to convince people to buy from you versus the other guy. 

But are you saying what they want to hear?

75% of Gen X and Gen Z (which combine for 64% of the world’s population and is the future of your business) say sustainability is more important than your brand name.

Similarly, 70% of all consumers will move their purchases to a certified sustainable company when they find one.  

This is why certified sustainable companies are growing 75% – 20x faster than their non-certified competitive peers and why so many companies are greenwashing (saying they are sustainable when they are not).  

So, next time you look at the invoices for your marketing program, think about what they are wanting to hear you say versus what you are saying.

If this makes sense, read this on what you want in a sustainability program, watch this master class, and contact us.

Per this article discussing a study by NYU/Stern and the IRI/NPD Group data firm, if you want to grow 2.7x faster than your competitors, you might want to think about your company becoming verifiably (ie, certified) sustainable.  

The study says sustainability “has become a lasting priority for consumers” as 93% of consumers have either increased or maintained their sustainable purchase habits over the past year.

77% of consumers believe sustainability is an important factor in deciding which products to purchase (up from 69% the year before).

When shopping online, the above 77% goes to 84%.

Think about the impact on your attempt to differentiate from your competitors by promoting on your website and your marketing materials that you are a certified sustainable business. 

If you are interested, read this on what you want in a sustainability program, watch this master class, and contact us.

Per this article, and as we have reported, there have been a number of deaths and fires due to hyperbaric chambers.

Given that hyperbaric chambers can catch fire and explode, knowing how to maintain the equipment, knowing how to manage the electricity to the equipment, and following a scheduled maintenance program that ensures the maintenance and safety of the equipment is critical.

Many owners of hyperbaric chambers are not trained in the maintenance of them, nor do they adhere to a recognized maintenance program.

As we reported in a recent post, the FDA is now warning of fire risks associated with hyperbaric oxygen therapy.

Remember, there is a better option than crawling into a pressurized hyperbaric chamber.

Contrast oxygen therapy is:

• Safer – No pressurized oxygen; no enclosed tube;
• Cleaner – No mold/bacteria build up inside a tube because there is no tube;
• Cheaper – Typically less than 10% of the cost of hyperbaric chamber therapy;
• Faster – Normally, to see results, your time investment is less than 20% of hyperbaric chamber therapy;
• Better – Studies show contrast oxygen results beat hyperbaric chamber results.

If you care about safety, cost, time and results, there is no reason to crawl inside a pressurized tube for performance enhancement, prevention or recovery.

Per the study discussed in this article, scientists have quantified the link between worsening heat waves with global warming caused by our burning fossil fuel.  Specifically, a large percentage of the impact can be traced to 14 large fossil fuel and cement entities.

In effect, climate change is causing a 10x increase in heat waves.

Further, of the extreme heat events, the study shows that at least 25% of them would not have occurred without the climate pollution from the 14 largest carbon producers – Russia, China (coal), Saudi Aramco, Chevron, ExxonMobil, Gazprom, National Iran Oil Company, BP, Shell, Coal India, Pemex, China (cement), Poland (coal) and CHN Energy (China energy).

These 14 were found to have caused an increase in intensity in 50% of the heat waves we experienced; and, from 2010 to 2019, these 14 entities contributed 28% to the rise in median temperature from the heat waves.

Will this lead to lawsuits against large carbon emissions producers?  Yes.

Will smaller carbon emissions producers also get sued?  Yes, as they might be easier targets.

If the lawsuits find success, will they broaden?  Yes.

If they broaden, and lines are drawn, what side will your company be on?

A 2024 research report by Glow looks at 12 United States sectors (airlines, liquor products, quick service restaurants, fashion retailers and brands, telecom, car/automotive, banks, energy providers, grocery retailers, pension funds, general insurance and food/grocery) and arrived at the following:

• 87% of consumers consider it important that businesses act responsibly regarding society/environment
• 25% of respondents stopped doing business with a company in the prior year due to its social/environmental behavior (You might want to read this one again)
• 58% said social/economic considerations are more important today than a year ago

What did the report uncover as to how those views convert to spending?

• $44 billion is ‘up for grabs’ in these 12 sectors
• That’s the amount expected to move from vendors not seen as sustainable, to vendors seen as sustainable, as soon as clients find a vendor that is seen as sustainable

If we assume these 12 sectors are consistent with the balance of US and Global views, we see:

• $125b is currently looking to move to a sustainable vendor in the US
• $500b is currently looking to move to a sustainable vendor Globally

If you are not a certified sustainable business, you will be a Giver:

• You will be an easy mark
• You will surrender sales, profit and market share to competitors that are doing what you are doing, but doing it while also being certified/verified as a sustainable business

If you are, or become, certified sustainable, you will be a Taker:

• This might be the easiest money you will ever make
• Assuming your product/service is consistent with your competitive peers, all you have to do is say, “I do what the other guy is doing, but I am who you want to buy from as I am a Good Corporate Citizen while doing it”

Our job is to help the Takers at the expense of the Givers.  We are good at our job.

If you would rather be a Taker than a Giver, read this on what you want in a sustainability program, watch this master class, and contact us.

The Edenark Group ISO 14001 environmental sustainability certification program is designed for small to mid-sized companies (SMEs):

• Some of our clients are over US $1b in size, while some are pre-revenue
• Some have thousands of employees, while some have just 1 employee
• Some are legitimately defined as a SME, while some would be described as a micro-business (under 10 employees)
• Even though they hail from many countries, are in many different industries, and are of all sizes, our clients have two things in common – 1) they care about the environment and 2) they are looking for cost-effective ways to differentiate from peers

A common response we regularly hear from company leaders – when we suggest they join our existing clients by becoming environmentally certified sustainable – before they even ask about the details, is, “We are too small to get involved with something like that.”

That excuse, before even asking about the details, is a tell – they are not looking to change or differentiate from where they sit in their competitive peer group.  They are comfortable right where they are.  This is consistent with a Boston Consulting Group study that says that most business leaders say they are ‘too busy’ to be bothered with learning how to make their company better or more profitable. 

There are many studies and direct accounts showing the benefits of being an environmentally certified sustainable company under a program like the Edenark Group ISO 14001 program:

• You can enjoy lower operating costs
• You can enjoy lower insurance costs
• You can enjoy a lower cost of money
• You can enjoy a lower cost of hiring and retaining top talent
• You can enjoy improved employee performance, health and happiness
• You can enjoy improved employee pride in their employer
• You can enjoy improved brand image
• You can enjoy increased revenues and profit
• You can enjoy a positive ROI against the cost of the program
• You can enjoy being part of something good

These benefits are happening to companies of all sizes.

But, before any of these good things can happen, you must want to be better.   

We can help you do it.  We can’t help you want it. 

If you care about the environment and are looking for cost effective ways to differentiate from peers, read this on what you want in a sustainability program, watch this master class, and contact us.

This article summarizes a review of one thousand, nine hundred and sixty four (1964) studies and concludes the following:

• Intermittent Hypoxia-Hyperoxia Therapy (IHHT), also known as Contrast Oxygen, and one of the modalities at Gym for the Brain, shows positive effects on age-related diseases including cognitive and physical improvement, increased quality of life, downregulation of glucose and cholesterol/LDL, decreased blood pressure, expression of senescence-associated markers; increased resistance to proapoptotic stimuli; prolonged periods of osteogenesis; and protection of cells from oxygen-glucose deprivation/re-oxygenation stress.

Imagine the impact of combining the above benefits with the benefits derived from the other Gym for the Brain modalities.

Per this new Morgan Stanley study:

88% of the companies in the study see sustainability as a value creation opportunity.

As to how their sustainability program will create value….

• 25% rank higher profitability #1
• 19% rank revenue growth #1
• 13% rank lower cost of money (both debt and equity) #1
• 13% rank improved cash flow visibility #1
• 10% rank improved cash generation #1
• 8% rank attracting and retaining talented employees #1
• 8% rank consolidation (ie, acquiring a weaker competitor) #1

Given that the above list is what most business leaders would like to have….

• Do you have a sustainability program?
• If so, is it producing the above?
• If not, why not? Our clients see the above, so we know it can be done.
• If you do not have a sustainability program, what are your goals for your business?