Find and see the best corporate environmental sustainability news, posts and stories here, at Edenark Group’s “IN THE NEWS.” Let us know if you have environmental sustainability news you would like us to add.
Do you wear perfume when SCUBA diving?
As most of us know, the world’s coral reefs are in distress:
- A large coral reef takes 100,000 – 1 million years to form
- Due to global warming, we have lost 50% of all coral reefs in the last 50 years
- Over 80% of the remaining reefs are under threat of death, due to rising temperatures
- There is a good chance the remaining reefs will be gone in your lifetime
- This will have a dramatically bad impact on sea life, and us
Early in my career, I worked in the HBA industry, manufacturing and marketing perfumes, colognes, soaps, shampoos, and other health and beauty items.
But as a SCUBA diver of almost 50 years, I can’t remember a time I applied my favorite cologne prior to putting my SCUBA gear on.
Clearly, I was not thinking creatively enough.
It seems scientists are using coral-attracting perfume to entice coral larvae to rocks they want to form new reefs on.
Maybe I should approach my old industry and present a new scent – Eau de fish parfum!
If your organization cares about the environment…
….we suggest you review this quick 10-slide presentation.
Doing the Right Thing can lead to a Good Thing!
Let’s Have Some Fun for World Environment Day
World Environment Day is June 5, 2025.
Here is a video from the CEO of United Tech PEO (one of our clients), recommending that your business become environmentally certified sustainable.
Let’s take us out of it and just focus on World Environment Day.
Send us a video of you promoting the environment by this Friday, 30 May, 2025. As long as it is in good taste and supports the environment, we will publish it in a post on June 5, 2025.
WE NEED YOUR VIDEO BY MAY 30, 2025! THAT’S THIS FRIDAY.
It will only take you a few seconds. Do a selfie and send it to us.
Here are some ideas for your quick video (but you can come up with your own):
– Do the Right Thing!
– Doing the Right Thing can lead to a Good Thing!
– Be part of the solution!
– Choose to do good!
– Doing good can be fun!
– Let’s make World Environment Day a day to celebrate!
– Let’s make Momma Earth proud!
– I’m in! Are you?
– Reduce, reuse, recycle!
– Be the change – embrace sustainability!
– This year, my actions will match my words!
– Let’s end plastic pollution!
– Go green, breathe clean!
– Earth will be fine. We are the ones at risk!
Do you know why high-altitude training works?
Why High-Altitude Training Works
Most of us have heard about athletes training in the mountains. But do you know why?
People often ask us, “Why is your high-altitude oxygen therapy training better than going to a traditional gym for regular exercise?”
Per this article from Men’s Journal (which includes links to research studies) –
“High-altitude training rewires your body at a cellular level for better performance not just in the mountains, but everywhere, including sea level.”
“Higher altitudes augment the body’s utilization of oxygen,” explains Thomas Pontinen, MD. “Lower oxygen availability triggers several changes in the body that help it survive and thrive in higher altitude environments with less oxygen.”
“One of the biggest adaptations your body experiences when doing high-altitude training is red blood cell production. Higher altitude and lower oxygen environments stimulate an increase in red blood cells in the body, which then increases the efficiency of oxygen delivery into the muscle tissues. This directly helps increase strength performance because it reduces fatigue in the muscles,” says Pontinen.
“When your muscles have more oxygen, they perform better under stress and recover faster between workouts. The more efficiently your body uses oxygen, the more strength you can build and with less wear and tear.”
At Gym for the Brain, our oxygen therapy training is called contrast oxygen or IHHT (intermittent hypoxia hyperoxia training), as we rotate high-altitude oxygen with rich oxygen (4x what you are breathing at sea level) during your session. Expanding on the quote above, we use high-altitude oxygen to stimulate, or tease, the body; causing it to ask for oxygen. Then, we flood the body with oxygen (4x what you are breathing now), causing the body to absorb far more oxygen than it would have without being teased.
As research studies show, the benefit to body and brain is significant:
- Endurance: Increases 32 – 67%
- Short-term memory: Increases 19 – 23%
- Recovery time: Reduced by 27%
- Power: Increased by 8 – 14%
- Lactic Acid: Reduced 34 – 60%
- Reaction time: Reduced 12 – 18%
If you want to get more body and brain strength and performance from your exercise, add high-altitude oxygen therapy training, like we do at Gym for the Brain, to your exercise program.
Case Report – HIIT Used for Chemotherapy Rehabilitation
Exercise is encouraged for patients undergoing chemotherapy. However, patients have reduced exercise tolerance / compliance after multiple rounds of chemotherapy.
Per this article, high-intensity interval training (HIIT), also called contrast oxygen, which is one of the modalities we offer at Gym for the Brain, was used to safely improve exercise tolerance without any adverse events.
If you know someone receiving or recovering from chemotherapy, suggest they consider HIIT for improved exercise and faster recovery.
Global Temperature Update
Per data from Berkley Earth:
- January 2025 was the warmest January ever recorded
- February 2025 was #3 (behind 2024 and 2016)
- March 2025 was tied for #1 with 2024 and 2016
- April 2025 was the second warmest April ever recorded (behind 2024)
- 18% chance 2025 will exceed 2024 as the warmest on record
- 53% chance 2025 will be the second warmest on record (behind 2024)
- 52% chance we will end 2025 exceeding the 1.5° C Paris Agreement threshold
What is your takeaway from this?
- It is not an issue. It is just a passing trend and not man-induced
- It does not concern me either way
- I am concerned, but will leave it to others to act
- I will do some things privately, not making a difference, but feeling better
- I want to be part of the solution
If you chose the last option, watch this master class and contact us.
Can you afford to lose 27% of your customers? How about 73%?
Per a recent study discussed in this article:
- 92% of consumers are now doing sustainability research prior to purchase – Let that soak in.
- If they cannot confirm you are a sustainable company, 46% will call a sales rep to find out if you are – How will that turn out for you?
- 27% won’t ask a sales rep; they will simply move on to another vendor – Think about the cost of winning them back.
Given that less than 1% of SMEs are certified sustainable and 9 out of 10 consumers are asking if you are sustainable, odds are, the above is going to happen to you.
You’re damned if you do and damned if you don’t –
- If you say you are certified sustainable, but are not (ie, if you greenwash), you will be exposed, and your company will suffer brand damage, financial damage and possibly legal damage.
- On the other hand, if you simply ignore becoming certified sustainable, you will lose 27% of your prospects and, if the sales rep does not lie for you, over time, you are going to lose 73% of your customers to a certified sustainable vendor.
Of course, you will not survive long enough to lose 73%. At some point after you’ve lost 20 – 30% of your customers, you will fold tent.
Or you will try to greenwash, thinking, “I am going down anyway, what’s the difference?”
Or, as a laggard, you will become certified sustainable, yelling, “Me too!” and still lose, as you are now overspending on advertising, and cutting margins, in an attempt to win some customers back; while your competitors ridicule you for only caring about the environment when you were forced to.
People Planet Promotion Profit
We appreciate Michael Vincent of Sustainiacs interviewing us in this episode, titled People Planet Promotion Profit.
Many people in the environmental sustainability space talk about the 3 P’s – People Planet and Profit.
Our service is built on the fact that you want four P’s – People Planet Promotion and Profit – because you will not generate a profit without promotion.
Cost savings alone will not deliver the ROI you want.
Consumers WANT to move their business to a certified sustainable company and when you become one, you need to talk about it.
Our job at Edenark Group is to help you become certified under the world’s top program – the Edenark Group ISO 14001 – then help you promote that certification for brand and revenue gain.
Doing the Right Thing can lead to a Good Thing……if you do it with us!
Want Some Easy Money?
A new research report by Glow looks at 12 United States sectors (airlines, liquor products, quick service restaurants, fashion retailers and brands, telecom, car/automotive, banks, energy providers, grocery retailers, pension funds, general insurance and food/grocery) and arrived at the following:
- 87% of consumers consider it important that businesses act responsibly regarding society/environment
- 25% of respondents stopped doing business with a company in 2023 due to its social/environmental behavior (You might want to read this one again)
- 58% said social/economic considerations are more important today than a year ago
What did the report uncover as to how those views convert to spending?
- $44 billion is ‘up for grabs’ in these 12 sectors
- That’s the amount expected to move from vendors not seen as sustainable, to vendors seen as sustainable, as soon as clients find a vendor that is seen as sustainable
If we assume these 12 sectors are consistent with the balance of US and Global views, we see:
- $125b is currently looking to move to a sustainable vendor in the US
- $500b is currently looking to move to a sustainable vendor Globally
If you are not a certified sustainable business, you will be a Giver:
- You will be an easy mark
- You will surrender sales, profit and market share to competitors that are doing what you are doing, but doing it while also being certified/verified as a sustainable business
If you are, or become, certified sustainable, you will be a Taker:
- This might be the easiest money you will ever make
- Assuming your product/service is consistent with your competitive peers, all you have to do is say, “I do what the other guy is doing, but I am who you want to buy from as I am a Good Corporate Citizen while doing it”
Our job is to help the Takers at the expense of the Givers. We are good at our job.
If you would rather be a Taker than a Giver, read this on what you want in a sustainability program, watch this master class, and contact us.
Are you part of the Majority or are you a Laggard?
The Innovation Bell Curve starts with Innovators, then Early Adaptors, then Early Majority, then Late Majority, and finally, Laggards.
Per this article:
- 52% of organizations said they planned to increase sustainability investment in 2024 (+57% from 2023)
- 63% say the business case for sustainability is clear (+300% from 2023)
- 48% feel climate change will negatively impact operations
- 61% feel the lack of sustainability practices pose a long-term risk to their organization
Summarizing, the majority of business leaders believe in sustainability and planned to increase their spending on same last year….because to not do so would have a negative impact on their company.
Here we are, in 2025. Do you expect the above numbers to go up or go down? Has anything changed that would make sustainability less important? Has the world become safer?
Were the above views consistent with the views and actions of your company last year, or were you a laggard?
Will you take action in 2025 or have you decided to sit this one out?