June 2025 was the third hottest June on record, trailing 2024 and 2023.

As a year, 2025 is also settling into 3^rd place, behind 2024 and 2023.  It is unlikely it will overtake 2024 or 2023 as the hottest and second hottest years on record, but it is trending ahead of all other years.

The good news is we did not continue the pace of 2023 and 2024.

The bad news is our overall trendline, as you can see from the picture, continues to go up.

Via Climate Law #7512, published 9 July 2025, Turkey has officially created the legal framework for the fight against climate change.

The law covers individuals and companies and includes many provisions like reporting, carbon market offsetting, climate finance, greenhouse gas permits, action plans, and sanctions.

Great to see!

We all know environmentally certified sustainable companies are growing faster than their peers. 

Companies that are not certified sustainable have made a conscious decision to abdicate sector leadership and compete for 2^nd place.

However, there is also a further cost – ie, the ‘Cost of Silence’ – to those companies that have not become certified sustainable (ie, either doing nothing or greenwashing). 

This ‘Cost of Silence’ is the continual erosion of market trust.  Companies that are not certified sustainable have a 31% lower reputation score than their peers that are certified sustainable. 

Think about the above point – Not only do companies that are not certified sustainable make less money today and have a lower market image today; but due to their lower market image they will be forced to spend more money in the future, than their certified sustainable peers, to overcome their weaker reputation. 

Pardon the pun, but that is not a sustainable model – you have abdicated leadership, are making less money, have a worse reputation, and have higher costs attached to overcoming the reputation you have created for yourself…..all because you don’t want to listen to what the market is asking of you, which is to do good for the planet.

Ready to stop consuming for the rest of the year?

As of today, we have consumed all Earth can produce this year.

For the rest of this year we will be consuming from our future and the future of our children.

We are consuming 1.8 Earths every year.

We have been consuming more than Earth can produce since 1971…..54 straight years.

If you overspent your household budget for 54 straight years, would you still have a house?

This is the second hyperbaric chamber fire and death this year in the United States.

When you do hyperbaric chamber therapy you are crawling inside a pressurized tube of flammable oxygen that is being maintained by a person that is, more than likely, not an expert in electronics or fire safety.

There is a better option.

Contrast oxygen therapy is:

• Safer – No pressurized oxygen; no enclosed tube;

• Cleaner – No mold/bacteria build up inside a tube because there is no tube;

• Cheaper – Typically less than 10% of the cost of hyperbaric chamber therapy;

• Faster – Normally, to see results, your time investment is less than 20% of hyperbaric chamber therapy;

• Better – Studies show contrast oxygen results beat hyperbaric chamber results.

If you care about safety, cost, time and results, there is no reason to crawl inside a pressurized tube for performance enhancement, prevention or recovery.

Per a study of 10 years of data by NYU, sustainable products, at a 28% price premium, are growing twice as fast as their non-sustainable peers.

So, if charging more and growing faster is not part of your mandate as a leader, don’t become certified sustainable, as that will complicate things.  It would cause you to run the risk of making more money while also doing something good – clearly, a bad combination for any business leader!

Recently, select LA Fitness locations in Palm Beach, Florida, began promoting Gym for the Brain to new LA Fitness members in order to help them improve their overall fitness experience.  The goal is to convince the member to combine sessions at Gym for the Brain with their training at LA Fitness.

The promotion lists the following ways Gym for the Brain can help make your traditional exercise workout even better –

Improved Vo2max

Reduced Inflammation

Reduced Reaction Time

Improved Memory / Concentration

Reduced Recovery

Improved Heart Rate Variability

Improved Red Blood Cell Production

Improved Cellular Oxygen Utilization

Improved Speed of Processing

Reduced Toxins

If you want to maximize your exercise workout, consider combining Gym for the Brain modalities like this to your program.