There are 14 subgroups including Blue Whales, Gray Whales, Right Whales and Humpback Whales that are part of the Baleen Whale group.

We’ve lost 95% of them over the past few hundred years, but there are 800,000 – 1,000,000 of them left.

Per this video and this article, the value to us of a Baleen Whale’s poo is approximately $2,000,000 per whale, or $2T in total; as it feeds phytoplankton, which, besides feeding small fish, absorbs CO2 and creates 50% of the oxygen we breathe.

Oxygen is sort of important. 

Given that we’ve already lost 95% of all whales, keeping the last 5% happily pooping should be on all our to-do lists.  Not just in our words, but in how we act and run our businesses.   

As you go thought your day, running your business, think about how your actions are helping or hurting our whales and the oxygen they help provide.

Per this study of patients aged 64 – 92, intermittent hypoxic-hyperoxic training (IHHT), which is one of the modalities we use at Gym for the Brain, improves cognitive performance up to 42.8x.

Repeating – The above was not a 40% improvement.  It was 40 times better.

The above study only looked at the impact of IHHT.  At Gym for the Brain, we combine IHHT with seven other synergistic modalities, producing an even stronger benefit than IHHT on its own.

If you know someone who is suffering from dementia, Alzheimer’s, cognitive decline, brain fog, Long COVID, or any other cognition issue; or someone looking to prevent same; contact us at Gym for the Brain (info@gymforthebrain.com).

Approximately 40% of public companies are already reporting on Scope 3 (which includes vendors).

Per this study by Sphera, by the start of 2027 (which requires 2026 data), Scope 3 reporting is expected to increase from the current 40% to 90%

What does this mean to you?

• These large companies are desperate to find vendors who can help them satisfy their Scope 3 mandates

• If you are part of a supply chain that has a public company in it, and you wish to remain a vendor, odds are, you will soon be required to have a sustainability program and start reporting on your carbon emissions.

• If you are looking to take market share, getting ahead of this and promoting to those companies desperate for vendors that you can help them satisfy their Scope 3 mandates, might be a smart play.

• If you would rather become sustainable and develop your carbon emissions program at your pace, rather than be forced by a client to scramble, getting started now might be a smart play.

• If you would prefer to get this done before prices go up (due to demand pressure), getting it done over the next few months might be a smart play.

• Or you can ignore this and let the chips fall as they may.

Like most things in life and business, the majority of company leaders will ignore this until they are forced to comply.  This message is not for them.

This message is for those that see the opportunity and want to be in front. 

If you are one of them, watch this master class and contact us.

Seagull Business Consulting LLC, a Stuart, FL-based, a consulting services company, has decided to pursue the Edenark Group ISO 14001 environmental sustainability certification.

The Edenark Group ISO 14001 is the world’s premier environmental sustainability certification program and allows SMEs (small to mid-sized enterprises) the ability to validate their environmental / sustainability / green / eco-friendly actions via a program designed and priced specifically for them. 

The program, which allows companies to progressively improve at a pace that works for their needs, helps the organization define how it interacts internally, externally, and with the environment.  It incorporates energy/waste/water, employee health and performance enhancement, community involvement, procurement and suppliers, compliance and regulations, emergency/security, and stakeholder engagement.  Benefits include creating a culture of continual improvement, stakeholder engagement, lower costs, higher revenues and profits, improved employee performance, and…… doing the right thing for the environment and current and future generations.   

“Seagull Business Consulting supports sustainable operations and becoming environmentally certified sustainable not only helps us internally, but also allows us to be a leader for other organizations that may wish to follow our path,” said Jonathan Knaus, President of Seagull Business Consulting LLC.     

“When an organization pursues, and attains, the Edenark Group ISO 14001 sustainability certification, they are not just doing it to see their costs go down and revenues and profits go up.  They are setting a higher bar for their organization and sending a message to all those around them that may be claiming to be environmentally supportive, but do not validate their actions with a globally-respected,  3^rd party validated, certification,” says David Goodman, CEO of Edenark Group.  “Organizations that hold this certification are agreeing to adhere to the world’s Gold standard for sustainability certification; are allowing their actions to be reviewed; are choosing to be a leader and part of the solution, not the problem; and are joining an elite fraternity of over 300,000 organizations, in over 150 countries, that have committed to continually improving in every way.”

Seagull Business Consulting LLC can be reached at +1 561.603.8303

Edenark Group can be reached at +1 561.512.2257 

Let’s agree – saying you care but not doing anything is……not caring.

Per this article in Inc.

• Companies that prioritized sustainability saw 23% lower volatility during market downturns – If you are expecting a recession, you might want to consider becoming certified sustainable.

• Firms with strong impact metrics outperformed the S&P 500 by 15% over the past 5 years – We all know impact companies outperform their non-impact competitors, and those that do not act have chosen which camp they are in.

• 73% of global consumers will change their choices to reduce environmental impact – Said in a sobering way, no matter how much time you spend building your brand, 7 out of 10 consumers will leave you once they find a competitor that can prove it is environmentally sustainable.

• 89% of Millennials and Gen-Zers (the future of your company) expect your company to prove its environmental commitment – This means being certified and 3^rd party verified.

• 60% of consumers now prioritize environmentally safe products – This shrinks the market for all non-certified sustainable companies.

• Sustainability leaders are 2x more innovative than their non-sustainable peers – This reminds us of the Chicken versus egg question. Are they more innovative because they became sustainable or did they become sustainable because they are more innovative?  Either way, those that are not….are not.

Those that do not care, and continue to ignore becoming environmentally certified sustainable, are turning their backs on more than the environment.  They are turning their backs on their customers, their future growth and future generations (who are watching their choices and making purchase decisions based on same).

If you choose to care, which means you are going to act, watch this master class and contact us.

If you know someone with post-traumatic stress disorder (PTSD), do you also know how they are addressing it?

Did you know that contrast oxygen (also known as intermittent hypoxic training) alleviates PTSD?

PTSD is real.

PTSD solutions are also real.

Did your company beat 2024 Plan and 1st Quarter 2025 Plan?

Have you clearly established competitive differentiation from your peers (other than price and margin)?

When you spend money on advertising, are you saying what your prospect wants to hear, or are you just part of the clutter?

Are you positioned to take advantage of Scope 3 mandates?

Are your investors happy with your 2025 competitive position and direction?

If you are not able to answer “Yes!” to all the above, and given

• that sustainable companies outperform their non-sustainable peers (another study on same);
• that studies show sustainability/climate is the #1 issue with people globally (ahead of economy, war, politics, et cetera), and, therefore, talking about it cuts through the advertising clutter;
• that the majority of large companies have sustainability programs and mandates to use vendors who can prove they are sustainable;
• that 7 out of 10 consumes will leave their current vendor in favor of a certified sustainable option;
• that Scope 3 mandates will force companies to replace their existing vendors with vendors that can prove they are sustainable and have a climate program;
• that government compliance will force even the laggards to comply at some point….

Might now be a good time to consider what to look for in a sustainability program and consider the value of same?

Per this master class, there are 8 components of a sustainability program that will be successful and make you happy:

• It MUST include Employee Performance / Health
  • Sustainability is not just about energy savings or ‘Greening Up’, it is about people
  • For most businesses, the employees are one of the biggest costs, one of the biggest risks (mistakes, insurance, law suits) and one of the biggest opportunities (new ideas, collaboration, product knowledge)
  • Every organization suffers from the Big 5 – insomnia, stress, anxiety, physical pain, mental acuity
  • You are losing 5% of your corporate profit/year to the Big 5
  • It takes a lot of LEDs to make up for one worker comp or workplace violence case
  • Make sure your program has a ‘people piece’ that addresses employee performance, health and happiness

• It MUST certify the business not the box
  • People care about things that involve people
  • Most building (ie, ‘Box’) certifications only care about building energy
  • Building certifications are expensive and hard to market (poor ROI)
  • You want to say, “Buy more of my product because we are a certified sustainable business”
  • You do not get much value from, “Buy more of my product because we are in an energy efficient building”
  • You want the certification on your business, not the building your business is in

• It MUST have a 3^rd party audit component
  • Oversight delivers credibility and trust
  • From passing your driving test, to getting your college diploma, to passing a bar exam, we use 3^rd parties to ensure compliance
  • There are many sustainability programs that deliver a certification based on your ‘word’…..and your payment
  • Don’t do it!
  • Make sure the program you choose uses a 3^rd party to validate your work

• It MUST follow a respected and integrated global standard
  • The sustainability industry is maturing and coalescing around few standards
  • The UN has created its SDGs (17 sustainability development goals)
  • 50% of the world’s economies require sustainability reporting
  • Greenwashing lawsuits are growing
  • Don’t pick a program that is not globally respected by, and integrated with, the world leadership groups; and that does not have the ability to integrate the other three legs of the stool – carbon neutrality, ESG and net zero
  • No reason to spend the time and money, then find you are not following the same programs and protocols that the leadership groups have adopted

• It MUST include promotion of the certification
  • Historically, sustainability has been a cost-side play
  • Most programs and providers have been 100% trained and focused on cost-side measures – energy reduction, carbon reduction, waste reduction, water reduction, travel reduction (ie, engineering)
  • But we know consumers are searching for certified sustainable companies
  • If you don’t talk about being certified sustainable they will never know you are (ie, marketing)
  • You want a program provider that is built to do the cost-side work AND the revenue-side work; and helps you promote your certification

• It MUST pursue continual improvement
  • Sustainability is not finite. It requires long-term commitment
  • But…change is hard for all of us
  • If the bar is set too high, we can get frustrated and give up
  • You want a program that lets you come as you are and allows you to continually improve
  • This will keep everyone happy and committed year after year

• It MUST require annual updates
  • Current = credible
  • Sustainability is not finite; we need to continually improve
  • You don’t want a program that does not have a date attached to its certification
  • You want to continually improve, see your success, and annually update your certification to show you are current and credible in your actions

• It MUST be at a price you can afford and produce a positive ROI
  • We could have started with cost but you need the above seven components at a price you can afford
  • It needs to show a positive and rapid ROI
  • The cost includes both money and time and covers everything – the certification, the 3^rd party audit and your work to become certified

We deliver all eight components mentioned above to our clients.

We enjoy a 100% client renewal rate – every year, every client has a decision to make and every year, every client has renewed.

If you use a program that delivers all of the above, you will probably be happy too.

Capgemini Research Institute’s new report, Driving business value through sustainability, provides consistency with the hundreds of reports we have shared over the years.

• In short, sustainability drives business value – It reduces costs, improves sales, enhances competitive advantage, reduces risk and builds shareholder value.

A few of the highlights from the respondents:

• As to climate change – 23% believe climate change is already negatively impacting their business.
• Ignoring Sustainability – 44% have already incurred reputational damage due to sustainability inaction.
• As to competitive advantage – 55% have already lost market share to a sustainable competitor.
• As to brand reputation – 85% of the respondents have seen their brand reputation enhanced by sustainability.
• As to sales – 82% of respondents invest in sustainability to drive sales.
• As to customer loyalty – 76% have seen sustainability influence consumer loyalty.
• As to employee engagement – 71% have seen sustainability positively impact employee engagement.
• As to innovation – 69% have seen internal innovations accelerated due to environmental sustainability initiatives.
• As to financial risk – 77% of reporting companies are investing in sustainability to minimize financial risk.

What is this saying to you?

• Odds are, you have already lost market share to a sustainable competitor.
• Odds are, that sustainable competitor will continue to take more from you, as they are doing the above things you have chosen not to do.

If you agree with the above, watch this master class and contact us.

If your organization wishes to

– improve its competitive differentiation;

– improve sales / revenues / new business / new markets;

– reduce costs;

– improve margin / profits / valuation;

– improve employee performance / health / happiness;

– improve brand image;

– or, just do the Right Thing….

…consider Edenark Group.

Here are 7 reasons –

https://edenark.com/why-use-edenark-group/