We recently learned

• Temperatures have risen to dangerous levels and are trending up
• This is killing the coral reefs which will negatively impact all life
• As expected, consumers are demanding environmental actions by the business community
• Which is causing big companies to start demanding sustainability from their vendors
• And causing more employees to reject companies that do not have a sustainability program

We also learned

• There is a LOT of money to be made by being a sustainable company
• Sustainable companies are growing materially faster than their non-sustainable peers
• Besides doing the right thing, becoming certified sustainable has many financial benefits
• Just saving one employee from quitting covers the cost of becoming certified
• No matter how small the company, it can have a sustainability department

We know all this; but do we care?  Will we act on it or continue being part of the problem?

You know environment / climate is the #1 thing on the minds of consumers.

You know your environmental commitment is more important to consumers than your brand name.

You know 7 out of 10 consumers will leave their existing brand in favor of a brand that is sustainable.

You know sustainable businesses save money and perform better.

But you do not have the budget to hire a full-time environmental person or staff. 

Further, even if you hired a person into this role, you would not know how to manage their duties.

Also, when hiring a person, how do you get all the skills and training you need?  Very few people in the environmental space have the breadth of training, licensing and experience to serve your needs on sustainability, carbon neutrality, net zero, ESG, wellness, employee performance, et cetera.

Finally, would this person be able to help you on the marketing, brand-building and revenue side of your P&L, turning your environmental chair into a positive ROI part of your operation?  Odds are, they would not have these skills.

This is the work Edenark Group does.  We can be your fractional environmental / sustainability / eco / climate / green / wellness /employee performance / brand-building department.

We are much less expensive than hiring a person and our services are much broader and more profit-centric.

Contact us and we can discuss what you need and how we can cost-effectively help.

Due to carbon-emission-enhanced global warming, ocean temperatures are at an all-time recorded high.

This is causing our coral reefs, which have been in place for approximately 60 million years, to die.

• We have already lost +50% over the last 40 years
• It is forecast that by 2034 (10 years) the die-off of the balance will not be reversible

Besides coral reefs being pretty, why should you care?

• We have already lost +50% of all marine life in the past 40 years
• +25% of what is left is directly tied to the reefs; the balance is indirectly tied to the reefs
• +70% of our oxygen is produced by ocean phytoplankton
• Where the reefs go, the fish and phytoplankton go, and we follow

You can ignore or you can be part of the solution.

If you would like your company to be part of the solution, read this on what you want in a sustainability program, watch this master class, and contact us.

Recently, via this post, we estimated $500 billion in business will move from non-sustainable to sustainable businesses in 2024.

This McKinsey study looks at growth potential tied to decarbonization and suggests capital and consumer demand shift to a low-carbon economy will produce $9t – $12t in annual sales by 2030.

Further, failure to decarbonize could, on average, risk up to 20% in economic profit for those companies that fail to act.

If you prefer to act rather than just watch others act, read this on what you want in a sustainability program, watch this master class, and contact us.

If you, or a loved one, is either fighting cancer, or wishing to pursue a stronger program of prevention, consider speaking with your doctor about the value of High Dose Melatonin Therapy.

In this video, Dr. Frank Shallenberger discusses studies and results.

Edenark Group’s A Better World Starts With Me and Gym For The Brain are actively involved in this therapy.  

We know there are many benefits of being environmentally certified sustainable:

• It is the right thing to do. We could stop here.

• Certified sustainable companies are growing up to 20x faster than non-certified peers;
• 7 out of 10 consumers will move to a certified sustainable business;
• 25% of consumers already have moved their purchases, the next 25 – 40% is in play;
• Approximately $500b will move from non-certified to certified companies in 2024;
• 75% of Gen X and Z view sustainability as more important than your brand name;
• Sustainability is the #1 thing consumers are using to evaluate you on the internet;
• Higher bid kill rate;
• Your corporate clients are moving to vendors that are certified;
• Your hiring and retention of employees will be less costly;
• Governments are tightening regulations requiring it;
• Cost of money (both debt and equity) is lower;
• Finding money (both debt and equity) is easier;
• 99% of certified sustainable companies are enjoying lower costs;
• Margins are better as you can charge more in combination with your lower costs.

For this discussion, let’s talk about the cost of NOT becoming certified sustainable and just look at one of the above line items – hiring and retention of employees.

Per this, and many other studies, 35% of employees have quit their jobs due to the lack of environmental actions by their employer.  If we look at the Under 40 aged workers, that percentage rises to 44%.  Further, 66% of employees say their company’s environmental commitment is not acceptable.  So, two thirds of your employees are looking to leave and at least half of that group, one third of your work force, will leave….due to your lack of environmental sustainability commitment.

You are thinking – “Those studies are too high.  We think the number is lower.”

Then, let’s go with 1 – By your not being environmentally certified sustainable, you will lose at least one employee this year. 

What is that cost to you? 

• Per this, and many other studies, the cost to you, of every employee that leaves you, is .5 – 2x that employee’s annual salary.
• If a single employee, making $50,000, leaves you due to your lack of environmental sustainability commitment, the cost to you is $25,000 – $100,000.

What is the cost of you becoming environmentally certified sustainable under our program?

• Much less than the cost to you of losing even one employee, let alone the number of losses the studies show.

Net, if we ignore the benefit to the planet, and all the revenue side benefits and operating cost side benefits to your company, and just look at the retention of employee benefit; the ROI of becoming certified sustainable is positive every year.

If you would rather have employees want to join you rather than want to leave you, read this on what you want in a sustainability program, watch this master class, and contact us.

An Accenture/UN study of 2600 CEOs in 128 countries produced this report. 

It is full of information.  However, if you are a SME, most of it is not relevant to your operation.

However, something that definitely is relevant to you is this –

• 33% have already started to implement Scope 3 policies with their supply chain

If this study accurately represents the global business community and your company is a vendor to a larger company, there is a 33% chance you will receive a Scope 3 carbon emissions letter from your client this year.

This will be the first step in the process of your company reporting on your carbon footprint, reducing same, and being 3rd party audited on same…..in order to retain the client.

Large organizations are desperate for vendors that can satisfy their supply chain sustainability requirements.  They will replace existing vendors with vendors that help them address their Scope 3 requirements. 

If you ultimately need to do this anyway and want to turn lemons into lemonade, read this on what you want in a sustainability program, watch this master class, and contact us.

As we have listed in other posts, your business should become environmentally certified sustainable via a globally-recognized/respected program with 3rd party verification because….:

• It is the right thing to do. We could stop here.

• Certified sustainable companies are growing up to 20x faster than non-certified peers;
• 7 out of 10 consumers will move their loyalty to a business that is certified sustainable;
• 25% of consumers already have moved their purchases, the next 25 – 40% is in play;
• Approximately $500b will move from non-certified to certified companies in 2024;
• 75% of Gen X and Z view sustainability as more important than your brand name;
• Sustainability is the #1 thing consumers are using to evaluate you on the internet before deciding yes/no. Those decisions are being made right now, without your involvement;
• If you are bidding jobs and your offer is consistent on price/quality, the client will be obligated to select you;
• Your corporate clients are moving to vendors that are certified;
• Your hiring and retention of employees will be less costly;
• Governments are tightening regulations requiring it;
• Cost of money (both debt and equity) is lower;
• Finding money (both debt and equity) is easier;
• 99% of certified sustainable companies are enjoying lower costs;
• Margins are better because you can charge more in combination with your lower costs;

This article gives the following reasons:

• 3^rd party certification provides credibility…
• …and drives profit
• …and drives employee engagement and enhances culture
• …and drives executive and employee involvement and alignment
• …and drives improvement

If growing faster while doing something good sounds appealing, read this on what you want in a sustainability program, watch this master class, and contact us.

Per this article by Harvard Business Review,

• Millennials and Gen Z will soon pass Boomers in purchasing power

• A highly trusted company outperforms its peers by up to 400%

• Sustainability promotes trust with these younger consumers

If you want to win these younger consumers, you need to be a certified sustainable company.

If you are interested, read this on what you want in a sustainability program, watch this master class, and contact us.

Many companies that do not have sustainability programs, or that have weak ones, are experiencing the impact (either via employee exits or reduced employee enthusiasm) of not being part of a recognized and respected sustainability certification program. 

Bottom line – If you do not have a credible sustainability program, the majority of your workers are not happy.

This article talks about a recent study that suggests that workers have left and will continue to leave companies that do not have a credible sustainability program:

• 69% of respondents are anxious about the future of the planet
• 67% are not satisfied by businesses’ efforts to tackle environmental and social challenges
• +75% said employer values and commitment to tackling environmental and social challenges were key when they selected a job; but 68% say their company is not meeting their expectations
• 45% say they would consider resigning if their employer does not improve and align with their values
• +33% have already quit a different company due to this

This is costing you in reduced production, vacancies, new hire costs and training.

If you are interested in addressing this, read this on what you want in a sustainability program, watch this master class, and contact us.