Charlene Nichols, the founder of Omniverse City, sought a unique approach to stand out in the market. With a strong belief in sustainability mixed with her desire to be a thought leader, she decided to make that commitment tangible. This led her to pursue the Edenark Group ISO14001 environmental sustainability certification.

Part of Edenark Group’s unique program includes PROMOTION of the certification. Omiverse City’s experience is an example of the immense value every client gains during the Edenark Group onboarding process; then, throughout the term of the relationship.

“It is hard for a SME to cost-effectively stand out from the clutter – finding something that resonates with consumers…having that topic not be a one-off….then being able to afford to deliver it.  This is why we provide the promotion side of our service”, said David Goodman, founder of Edenark Group. “The market wants to hear that your company is committed to sustainability and 7 out of 10 consumers will move their purchases if they find a certified sustainable company.  There is nothing as powerful in generating market interest and positive response as being able to say you are a certified sustainable company.”

Edenark Group commits to doing regular promotional executions for its clients throughout the term of the relationship, which can be years – an approach that sets it apart from others in the industry.

As an example, as soon as the contract was inked, Edenark Group developed and published a press release on Omiverse City’s desire to become a certified sustainable organization. .

The initial press release alone generated more promotional click-value for Omniverse City than the entire cost of the Edenark Group ISO 14001 certification.  Net, just off that first promotion, Omniverse City has a positive ROI…..before it is even certified.

Besides the advertising ROI, as a young company looking to stand out from the crowd, the Edenark Group promotion delivered on broad market impact, as it went out via Edenark Group’s extensive media reach, spanning platforms like LinkedIn, Google, Twitter/X, Facebook, Slack, Service Professional Network, Alignable, and the Edenark Group website, emails and more. 

Omniverse City is also able to directly use the release for its marketing purposes, giving it a story to build on.

As a result, brand exposure for Charlene and Omniverse City expanded significantly.

Here is the post and here is Charlene’s response.

Charlene’s experience is what Edenark Group delivers to all its clients and shows what can happen when it helps its clients promote their sustainability journey.

If you want to experience Doing the Right Thing and have it lead to a Good Thing, book a call with Edenark Group to begin your own success story.

For the 28^th year, PwC interviewed CEOs around the world and produced a report.

Here are the key findings:

• 40% of the respondents say their company will not be viable in ten years if it continues its current path
• As expected, those able to adjust to changing market demands are growing faster
• Two defining issues – AI and climate change
• 49% feel AI will increase profitability, but it is too early to validate
• Most will use AI on technology, but not on employee efficiency
• Climate/sustainable investments have increased profits and are 6x more likely to produce added revenues than not

What should you take away from this?

• If you do not adjust to market demand, odds are, your future is not bright.
• If you are not investing in AI and sustainability, you are not seeing the world as your competitive peers do.
• Your AI investment may take a while to validate positive ROI, but if you put your AI spend against technology, that’s viewed as the safest play.
• If you are not spending on sustainability certification, in order to prove and promote your sustainability status for revenue/profit gain, you are quite lost.

Unlimited Auto Wash of Tequesta, FL, is part of the six-location Unlimited Auto Wash Club that serves South Florida.  Unlimited Auto Wash is a 100% Full Service Hand Car Wash with over 175 employees.  It cares deeply about the environment and the community it serves and has renewed its Edenark Group ISO 14001 environmental sustainability certification through 2025.

The Edenark Group ISO 14001 is the world’s premier environmental sustainability certification program and allows SMEs (small to mid-sized enterprises) the ability to attain the world’s most popular environmental certification standard via a program designed and priced specifically for them.  This allows an organization to validate, via 3^rd party audit against the world’s top standard, its environmental / sustainability / green / eco-friendly actions.

The program, which allows companies to progressively improve at a pace that works for their needs, helps the organization define how it interacts internally, externally, and with the environment.  It incorporates energy/waste/water, employee health and performance enhancement, community involvement, procurement and suppliers, compliance and regulations, emergency/security, and stakeholder engagement.  Benefits include creating a culture of continual improvement, stakeholder engagement, lower costs, higher revenues and profits, improved employee performance, and…… doing the right thing for the environment for current and future generations.   

“We are the first, and only, environmentally certified sustainable car wash operation in Palm Beach County, Florida.   We do things the right way, raised the bar for our industry in 2024, and plan to keep the bar high in 2025,” says Kevin Dalton, CEO of Unlimited Auto Wash.  “The Edenark Group ISO 14001 sustainability certification program provides us the opportunity to show all our stakeholders – our customers, our employees, our vendors and our community – the kind of organization we are.” 

“Sustainability is not a one-and-done event.  It is a process of continual improvement.  Any organization that claims to be sustainable and does not have an annual certification via a globally recognized program with 3^rd party verification is greenwashing; they are not willing to have their actions validated.  When an organization attains and renews the Edenark Group ISO 14001 sustainability certification, they are not just doing it to see their costs go down and revenues and profits go up; they are setting a higher bar for their organization and sending a signal to all those around them,” says David Goodman, CEO of Edenark Group.  “They agree to adhere to the world’s Gold standard for sustainability certification; are choosing to be a leader and part of the solution, not the problem; and are joining an elite fraternity of over 300,000 organizations, in over 150 countries, that have committed to continually improve in every way.”

Unlimited Auto Wash can be reached at +1 561-WASH-ME-2

Edenark Group can be reached at +1 561.512.2257   

Remember us saying in this post how important it is for all of us to consume less meat and dairy?  It would be better for your health and better for the environment.

Per this article, Germany, Sweden and Denmark are the first countries to consider placing a carbon emissions tax on carbon-intensive food (ie, meat and dairy).

In the model, the tax would raise the price of beef, pork, chicken and dairy, causing people to consume less.  This would have a materially positive impact on carbon emissions and climate concerns.

The tax would also generate significant income for the government, from those who continued to purchase meat and dairy.  This revenue could be used for other environmental causes.

Will it happen in any country this year?  Probably not.

Will it happen?  Yes.

Per this article:

• 55% of the world’s GDP is at risk due to nature loss
• 62% of businesses are increasing their sustainability budgets in 2025
• 63% are focused on supply chain sustainability initiatives
• 77% of businesses believe sustainability benefits outweigh cost

What does the above mean for you?

• More than half of your business is at risk due to environmental deterioration. Even if you don’t care about taking environmental action to protect future generations, you should consider the near-term risk your business is facing.
• If you are not increasing your sustainability spending in 2025, you are in the minority and that should be telling you something, given the first point.
• If you are a vendor, odds are, your client is going to start demanding you be able to prove your environmental sustainability commitment.
• If you are not seeing positive ROI from your sustainability efforts, you are doing something wrong.

If you wish to take action that benefits the environment and your company, watch this master class, then contact us.

Per NOAA, 2024 was the warmest year on record.

• North America had its warmest year on record.
• Europe had its warmest year on record.
• Africa had its warmest year on record.
• Oceana had its warmest year on record.
• Global ocean temperature was warmest on record.
• South America’s 2024 temperate tied its 2023 temperature as warmest on record.
• Asia had its second warmest year on record.
• Australia had it second warmest year on record.

The planet’s 10 warmest years on record…..were the last 10 years!

You can ignore.

You can say, “We need to do something,” but do nothing.

Or, if you wish to be part of the solution, watch this master class, then contact us.

Press release

Haymarket Media, part of the Haymarket global media organization has renewed its ISO 14001 sustainability certification through 2025 for its New York City offices through Edenark Group.

The ISO 14001 is the world’s premier environmental sustainability certification and Edenark Group’s certification program allows SMEs (small to mid-sized enterprises) to attain the world’s most popular environmental certification standard via a program designed specifically for them.

Edenark Group also helps clients pursue carbon neutrality and ESG compliance, using the ISO 14001 as a foundation for long-term compliance. The program helps organizations define how they interact internally, externally and with the environment, and focuses on its continual improvement in these areas.

 “As a business we recognize our broader responsibility to society and this is displayed through Haymarket’s Impact initiative focused on the UN SDGs of Climate Action, Gender Equality, Quality Education and Partnerships. As a specialist media company, we actively engage our audiences in these topics through our content and in the past year since launching Impact, Haymarket brands globally received more than 2.5 million views to its content covering one or more of the UN SDGs. Renewing the ISO 14001 is a sign the US business of Haymarket is continuing its commitment to sustainability,” said John Crewe, Data Protection Officer, Haymarket Media, Inc.

“In parallel, Haymarket has completed an extensive, third-party assessment to measure its Scope 1, 2 and 3 emissions and is engaging suppliers to raise the commitment to sustainability practices and emissions reduction. Not only do we want to do the right thing for the environment in our own offices, we also want to lead by example for other organizations everywhere.”

The certification incorporates energy/waste/water, employee health and performance enhancement, community involvement, procurement and suppliers, compliance and regulations, emergency/security, and stakeholder engagement. Benefits include creating a culture of continual improvement, stakeholder engagement, lower costs, higher revenues and profits, improved employee performance, and doing the right thing for the environment and current and future generations. 

“When an organization pursues, attains, then renews, the Edenark Group ISO 14001 sustainability certification, they are setting a higher bar for their organization and sending a signal to all those around them,” said David Goodman, CEO of Edenark Group. “They are agreeing to adhere to the world’s gold standard for sustainability certification; are choosing to be a leader and part of the solution; and are joining an elite community of over 300,000 organizations, in over 150 countries, that have committed to continually improving in every way.” 

This article, titled “The Small Business Blind Spot in Supply Chains” talks about a topic we have been posting on for a while –

• Over 70% of a company’s greenhouse gas emissions (GHG) are via its supply chain
• Climate change is causing companies to set goals to reduce their GHG
• 90% of these companies then force their suppliers to take action on sustainability
• The majority of their SME suppliers are not prepared for this

The article does not suggest the client company give its SMEs a pass.  It says the client company should start the process with its supply chain NOW, so SMEs can decide if they wish to remain a vendor, and if so, how they are going to achieve their sustainability targets.

If you are a SME supply chain vendor and want to proactively get ahead of this in order to take market share, watch this master class, then contact us.

If your organization wishes to

– improve its competitive differentiation;

– improve sales / revenues / new business / new markets;

– reduce costs;

– improve margin / profits / valuation;

– improve employee performance / health / happiness;

– improve brand image;

– or, just do the Right Thing….

…consider Edenark Group.

Here are 7 reasons –

https://edenark.com/why-use-edenark-group/