9 out of 10 consumers want your business to be environmentally certified sustainable.

7 out of 10 will shift their purchases and loyalty if they find a certified sustainable company.

That’s +$2 Trillion in low hanging fruit for those that want to take market share.  Is there anything your company is currently spending money on that 7 out of 10 of your competitor’s clients will move to you for?

Per Google, searches for certified sustainable companies are up 800%.  So, they are looking.

They are finding them too – +25% of consumers have already moved loyalty to certified sustainable companies, 20 – 43% is currently in play; and because of this, certified sustainable companies are growing 75% – 20x faster than their non-certified peers.

Over +300,000 companies across the world have chosen to do the right thing for the environment and to be seen by the marketplace as a leader.

If this might be of interest, watch this master class then contact us.

You will be doing the right thing….and good things will happen!

Edenark Group 

As previously reported, 2024 was the hottest year since we started recording global temperature. 

It exceeded 2023, the previous record holder, by a wide margin.

With the 2024 increase, we exceeded the +1.5°C warming threshold that scientists were trying to avoid via the Paris Agreement.   

We can all tell our children we each had a hand in setting this new record on our watch.  They will be soooo proud of us!

This article talks about a neurologist who has determined that hyperbaric chamber oxygen can be improved upon.  He is using a combination of hyperbaric chamber ‘rich’ oxygen and hypoxia (ie,‘high-altitude’ oxygen) to ‘trick the body into thinking it is in danger of oxygen deprivation.  In response, the body activates powerful repair mechanisms.’

The benefits?

• Recovery from cognitive decline / memory loss
• Recovery from Long COVID
• Recovery from Alzheimer’s
• Recovery from Dementia
• Recovery from Brain fog
• Recovery from Concussions
• Recovery from Strokes

The doctor calls his program Hyperbaric Hypoxic Paradox (HHP) and charges $40,000 to $80,000 for 60 two-hour sessions, five days a week, over 12 weeks.  That is $667 – $1333 per session, assuming you can commit to five days a week and are willing to go into a chamber with highly combustible compressed oxygen.

Pretty expensive, right?  But, if you have the money and time, and are willing to go inside a compressed oxygen chamber, the benefits are clearly worth it.

However, is HHP your only option if you, or a loved one, suffer from the above?

Nope!

His HHP concept is not new.  It is commonly called Contrast Oxygen.

At Gym for the Brain, we agree that hyperbaric chamber oxygen does not provide maximum benefit.  Contrast Oxygen exceeds hyperbaric oxygen in performance, repair and recovery.  That is why we have been using Contrast Oxygen as a key component of the Gym for the Brain program for years – thousands of successful client sessions.

How is the Gym for the Brain program different than the HHP program?

• First, we do not use pressurized combustible hyperbaric oxygen!
• Second, at Gym for the Brain, Contrast Oxygen is just one of our tools.  We enhance the Contrast Oxygen with seven other tools.  In combination, the benefit far exceeds Contrast Oxygen on its own.
• Third, our sessions are typically 30 – 45 minutes (versus the 2 hours with HHP).
• Fourth, most of our clients do two or three sessions a week (versus the 5 sessions with HHP).
• Fifth, most of our clients start seeing benefit after 8 – 12 sessions (versus the 60 with HHP).
• Sixth, although some are paying less, most of our clients pay $90 per session (versus $667 – $1333 with HHP).

Net, Gym for the Brain offers superior benefits and superior price without the compressed chamber risk.

We could certainly raise our prices.  But that would not be in line with our mission, which is to bring a powerfully beneficial service to many.

If you, or a loved one, seek improved performance, repair, recovery and happiness, contact Gym for the Brain.

Press Release 

Unlimited Auto Wash Club is a 100% Full-Service Hand Car Wash that serves South Florida via six locations and over 175 employees. It cares deeply about the environment and the community it serves and has renewed its Edenark Group ISO 14001 environmental sustainability certification for all six locations through 2025.

Any organization, in any industry, that makes environmental, sustainability, eco or green claims, needs to be certified under a globally-recognized standard and 3rd party verified, for those claims to be legitimate. The six Unlimited Auto Wash locations became environmentally certified sustainable in 2024; and have all renewed that certification for 2025.

“The car wash industry uses a lot of energy and water. It knows consumers are demanding environmental accountability. Consumers will move their business to a company they believe is environmentally sustainable. This causes companies to want to be seen as sustainable, even though studies show that over 70% of companies that claim they are sustainable, are exaggerating (ie, greenwashing). This is why governments around the world are creating laws that require companies that make claims be certified under a globally-respected standard and verified by a 3rd party,” said David Goodman, CEO of Edenark Group. “The only way to be sure of a company’s sustainability claim is to confirm that the claim is being made under a globally-respected program and 3rd party verified. If it isn’t, they are misleading you. If so, take your business to a company that can prove its environmental sustainability certification and 3rd party verification.”

“We are the first, and only, environmentally certified sustainable car wash operation in Palm Beach County, Florida. We do things the right way, raised the bar for our industry in 2024, and are keeping the bar high in 2025,” says Kevin Dalton, CEO of Unlimited Auto Wash. “The Edenark Group ISO 14001 sustainability certification program provides us the opportunity to show all our stakeholders – our customers, our employees, our vendors and our community – the kind of organization we are.”

The six individual locations and their 2025 statements can be found here –

– Tequesta – https://edenark.com/unlimited-auto-wash-of-tequesta-fl-has-renewed-its-sustainability-certification-through-2025/

– 12194 FL Alt, Palm Beach Gardens – https://edenark.com/unlimited-auto-wash-of-12194-fl-a1a-alt-palm-beach-gardens-fl-has-renewed-its-sustainability-certification-through-2025/

– Wellington – https://edenark.com/unlimited-auto-wash-of-wellington-fl-has-renewed-its-sustainability-certification-through-2025/

– West Palm Beach – https://edenark.com/unlimited-auto-wash-of-west-palm-beach-fl-has-renewed-its-sustainability-certification-through-2025/

– Jupiter – https://edenark.com/unlimited-auto-wash-of-jupiter-fl-has-renewed-its-sustainability-certification-through-2025/

– Palm Beach Gardens – https://edenark.com/unlimited-auto-wash-of-palm-beach-gardens-has-renewed-its-sustainability-certification-through-2025/

Per this Kearney study the World Economic Forum projects a ‘bleak outlook’ for the next decade due to environmental risks.  Driven by this picture of the future combined with current performance….

• 95% of CFOs plan to allocate over 1.1% of their revenues to sustainability in 2025
• 94% of CFOs incorporate sustainability considerations in their overall investment decisions
• 93% of CFOs see a clear business case for investing in sustainability
• 92% of CFOs say they will invest more in sustainability
• 69% of CFOs expect a higher return from their sustainability investments than their other investments
• 67% of CFOs are already measuring the cost of sustainability inaction

What does this mean for you?

• If +90% of CFOs all agree on something, it might be worth looking at
• If you are not seeing higher returns from your sustainability investments than your other investments, you are probably getting bad advice
• If your company is not investing in sustainability, you are definitely getting bad advice

Ozone pollution has historically been caused by summer’s sunlight and heat.

But as this article explains, we are now seeing ozone pollution during the winter, driven by man-made carbon emissions.

If we are now causing ozone pollution during the winter months, this is only going to magnify during the summer months when our carbon emissions are amplified by heat and sunlight.

Not good for any of us.

If you wish to be part of the solution, watch this master class, then contact us.

This article asks if your board is a sustainability leader or follower?

As most privately owned companies do not have a board of directors, let’s broaden the statement to say…

-“Are those that you turn for advice knowledgeable on sustainability, and capable of providing you with sound guidance?”

We know:

• Consumers, B2C clients, workers, governments, lenders, your community, your family and investors, are all expecting you to demonstrate the steps you are taking to show you are environmentally sustainable and promote diversity and equality;
• If not already faced with this, your company will soon be required to report on its Scope 1, 2 and 3 emissions;
• Lenders are incorporating sustainability into their pricing and you will pay more if you are not certified sustainable;
• Prospective employees may take a job with you short term, but the majority of them will continue looking if you are not certified sustainable and have an acceptable ESG program;
• Clients will move their business from you to certified sustainable options when they find them;
• Insurance carriers can rate you as a higher risk if you are not certified sustainable;
• Potential buyers/investors in your company will value you higher if you are certified sustainable;
• Companies that are certified sustainable via a globally-respected program are growing 75% – 20x faster than their non-certified peers;
• Companies that are certified sustainable via a globally-respected program are enjoying +24% Net Income and +11% EBITDA versus their non-certified competitive peers.

Are your advisors able to help you understand and navigate these matters?

If not, consider adding an advisor that has this knowledge and can counsel you on same.

Heritage Investment Group, with over $1b under management, provides wealth management and investment guidance to high-net-worth individuals, families, charitable foundations, and qualified plans. The firm has served as an independent advisor since 1993. The company has continued its environmental sustainability commitment by renewing its Edenark Group ISO 14001 sustainability certification through 2025.

The Edenark Group ISO 14001 is the world’s premier environmental sustainability certification program and allows SMEs (small to mid-sized enterprises) the ability to attain the world’s most popular environmental certification standard via a program designed and priced specifically for them.   Edenark Group also helps clients pursue carbon neutrality and ESG compliance, using the Edenark Group ISO 14001 as a foundation for long term compliance.

The program, which allows companies to progressively improve at a pace that works for their needs, helps the organization define how it interacts internally, externally, and with the environment.  It incorporates energy/waste/water, employee health and performance enhancement, community involvement, procurement and suppliers, compliance and regulations, emergency/security, and stakeholder engagement.  Benefits include creating a culture of continual improvement, stakeholder engagement, lower costs, higher revenues and profits, improved employee performance, and…… doing the right thing for the environment and current and future generations.

“Edenark Group has a 25+ year relationship with Heritage Investment Group and they are a wonderful example of what the world needs more of – an organization that produces a superior product, supports its current stakeholders, shows it cares about future generations via its commitment to sustainability certification, and makes more money due to its sustainability programs,” said David Goodman, CEO of Edenark Group.  “When an organization executes the Edenark Group ISO 14001 sustainability certification, as Heritage Investment Group is doing, it not only benefits the environment, but it also benefits its own operation,” added Goodman.

Heritage Investment Group can be reached at +1.954-785-5400

Edenark Group can be reached at +1 561.512.2257

Do you know someone who uses hyperbaric chamber services?

Gym for the Brain has many clients who have come to us after previously using hyperbaric chamber services.  That we know of, we have no clients who have left Gym in favor of hyperbaric chamber services.

Based on industry studies and client feedback, here are the main reasons people have left hyperbaric chamber services in favor of Gym for the Brain:

• Gym for the Brain uses contrast oxygen which is more beneficial for improved performance, repair and recovery than hyperbaric chamber oxygen
• Gym for the Brain has seven additional stations that work synergistically with contrast oxygen and further enhance the client benefit
• Gym for the Brain is materially less expensive
• Gym for the Brain requires fewer sessions for the client to notice benefit
• Gym for the Brain does not require being inside an enclosed tube
• Finally, Gym for the Brain does not use pressurized oxygen that is required for hyperbaric chambers, eliminating the risk of oxygen canister explosions, like this one

If you know someone who is using hyperbaric chamber services, suggest they consider Gym for the Brain.

If you are looking for funding or investment in your company, have you considered becoming an Impact Company?

WholesalePayroll (www.wholesalepayroll.com) has been approved for charitable investing through donor-advised funds, offering a unique opportunity for investors looking to maximize the impact of their charitable contributions.

This initiative benefits WholesalePayroll by providing increased capital resources to support its growth. For donors, the advantage lies in investing in a company that has the potential to multiply their investment and align with their charitable values.

WholesalePayroll provides accounting professionals with a payroll solution that delivers a 2x-3x increase in profitability, along with enhanced efficiency and improved service delivery. Beyond revolutionizing the payroll industry with its scalable platform, WholesalePayroll is deeply committed to environmental and community stewardship. Since 2022, the company has been certified as an environmentally sustainable business under the Edenark Group (www.edenark.com) ISO 14001 program.

AnchoRRa (www.anchorra.org) facilitates an impact fund for local charitable giving, enabling donors to make tax-deductible contributions that drive social and environmental benefits while also generating financial returns. Donors can choose where their investments are allocated, and any investment growth remains tax-free. AnchoRRa then channels the original donation and any tax-free growth to donor-selected charities via grants.

Thanks to its sustainability certification and commitment to environmental stewardship, WholesalePayroll qualifies as an Impact Company under the AnchoRRa Impact Investment Donor-Advised Funds Platform.

“Some money is greener than others,” said Al Wagner, CEO of WholesalePayroll. ” This gives us the opportunity to grow with an investment from people who share the same worldview as we do; that a company should not only provide a great service at a great price but also participate in the community and environment.”

“We are thrilled to include WholesalePayroll as an Impact Company and offer it as an option to our Impact Investors,” said Jennifer Vanderdonckt, Finance Director & Charitable Investor Relations for AnchoRRa. “This is exactly the type of organization we are eager to support.”

“As the world community increases its support of environmental sustainability, more doors will open, and more opportunities, like the AnchoRRa Impact Fund, will be available to companies certified under a globally recognized program,” said David Goodman, CEO of Edenark Group.  “We enjoy seeing the recognition and value our clients gain from their certifications.”

Press release