Find and see the best corporate environmental sustainability news, posts and stories here, at Edenark Group’s “IN THE NEWS.” Let us know if you have environmental sustainability news you would like us to add.
United Tech Employee Management has renewed its Environmental Sustainability Certification through 2025
United Tech Employee Management, a Palm Beach, Florida-based, family-owned, employee leasing, payroll, workers’ comp, and unemployment administration company, has renewed its Edenark Group ISO 14001 environmental sustainability certification through 2025.
The Edenark Group ISO 14001 is the world’s premier environmental sustainability certification program and allows SMEs (small to mid-sized enterprises) the ability to attain the world’s most popular environmental certification standard via a program designed and priced specifically for them.
The program, which allows companies to progressively improve at a pace that works for their needs, helps the organization define how it interacts internally, externally, and with the environment. It incorporates energy/waste/water, employee health and performance enhancement, community involvement, procurement and suppliers, compliance and regulations, emergency/security, and stakeholder engagement. Benefits include creating a culture of continual improvement, stakeholder engagement, lower costs, higher revenues and profits, improved employee performance, and…… doing the right thing for the environment.
“We have deep desire to help improve our community; serving people and protecting future generations is at the core of our culture. We are choosing to be part of the solution,” said Kristina Smith, President of United Tech Employee Management. “Our model allows our services to scale and grow as our clients grow. We like the fact that the Edenark Group ISO 14001 program follows the same philosophy of progressive improvement, allowing us to continue to grow and improve in our sustainability effort every year,” added Smith.
“Sustainability is not a one-and-done event. It is a process of continual improvement. Any organization that claims to be sustainable and does not have an annual certification via a globally-recognized program with 3rd party verification is greenwashing; they are not willing to have their actions validated. When an organization attains and renews the Edenark Group ISO 14001 sustainability certification, they are not just doing it to see their costs go down and revenues and profits go up; they are setting a higher bar for their organization and sending a signal to all those around them,” says David Goodman, CEO of Edenark Group. “They are agreeing to adhere to the world’s Gold standard for sustainability certification; are choosing to be a leader and part of the solution, not the problem; and are joining an elite fraternity of over 300,000 organizations, in over 150 countries, that have committed to continually improve in every way.”
United Tech Employee Management can be reached at +1 561.594.4892
Edenark Group can be reached at +1 561.512.2257
Your Brain is Ready When You Are!
The medical community has long believed that our cognitive abilities start deteriorating after +/- age 25.
But a new study that we discuss in this post, shows that brains in older adults can still rebuild and grow. In effect, the fundamental machinery to produce new neurons remains intact throughout life.
These findings suggest that cognitive decline might not be due to new neurons but rather in how these cells connect and communicate.
Connectivity and communication are negatively impacted by inflammation, toxins, and a lack of oxygen.
Your body uses oxygen to maintain and rebuild. As you get older, more parts of your body need help and more oxygen is needed.
Normally, your brain uses roughly 20% of the oxygen you take in. If you have multiple areas of your body yelling “Help me”, your brain is simply not getting enough oxygen to fight off the toxins and inflammation, and also rebuild. This leads to reduced cognition.
But, if we stimulate the brain with more oxygen, we can help it rebuild and remain healthy.
This is what we are seeing in our Gym for the Brain clients.
Point is, as we head into a new year, you do not need to give up or accept your gradual mental decline. Your brain is ready to rebuild when you are ready to help it do so.
What have we learned recently?
Here are a few things we have touched on in the past few days:
- The media wants to, for free, promote your company, when you decide to become environmentally certified sustainable
- But what should you look for in a program?
- And, even if you get certified, who would help you talk about it?
- And, if you talk about it, do good things happen?
- But, helping save the planet aside, are there really financial benefits to becoming certified sustainable?
- Ok, but what about retention? Do organizations that sign up, re-up?
Are You Doing All You Can to Grow Your Company?
As we turn our attention to 2025….
Are You Doing All You Can to Grow Your Company?
HAVE YOU DONE EVERYTHING TO MAXIMIZE MARGINS?
Per Nielsen, a certified sustainable company, promoting same, enjoys a 5% year-on-year price increase. Its non-sustainable competitors grow prices 1% year-on-year.
If you are not a certified sustainable company, and enjoying the promotional benefits of same, per Nielsen, you are leaving 4% on the table, year-on-year.
HOW ARE YOU DIFFERENTIATING YOUR BUSINESS?
Per MIT / BCG, the biggest challenge facing your business is competitive differentiation.
Per Cone / Ebiquity Global CSR, 84% of consumers seek companies that have differentiated by becoming certified sustainable.
Per Symbola, companies that have differentiated with our standard are growing 20x faster than their non-certified competitive peers.
If you are not certified sustainable, you are not growing as fast as your competitors who are?
HOW WILL YOU INFLUENCE THE LARGEST BUYING GROUP?
Per Forbes, the largest buying group (19 – 39 year olds) disbelieve 99% of all advertising that does not have 3rd party verification/certification.
Further, per Forbes, before visiting a company or purchasing a product, they review a company’s environmental standing and 9 out of 10 (87%) of them will then purchase from, and remain loyal to, a company that has proven (certified) its environmental standing.
If your competitor becomes certified sustainable before you, you will lose market share.
WILL YOU BE A MARKET SHARE GIVER OR TAKER?
Per a number of studies/reports, including Unilever, there is a +$2 Trillion gap between consumers looking to move their business to certified sustainable organizations….and the availability of same.
This takes us back to the Symbola study showing that certified sustainable small to mid-sized businesses are growing 20x faster than their non-certified peers.
If you are not certified sustainable and a competitor becomes so, you will be a market share giver.
WILL YOU BE TOO BUSY TO TAKE BUSINESS FROM YOUR COMPETITORS?
Per an A. T. Kearney study, sustainable companies outperform their peers by 15%.
Yet, the top reason executives give for not pursuing sustainability is, “I’m too busy.”
So, back to the first question as we prepare for 2025 – Are you doing all you can to grow your company?
Video Testimonial on Positive ROI from Edenark Group ISO 14001 Program
We, at Edenark Group, do a terrible job of explaining some of the components of our service. Often, our clients do a better job.
This video has one of our partners asking for an update from one of our new clients. She explains that, immediately after she signed up, and before we start the certification application process, we prepared and published, a post for her business; as we do for all our clients.
The financial value to her business, of just that one post, exceeds the cost of her entire certification effort. As such, even before we get her business certified, she is enjoying a positive ROI.
How many vendors do you have that are delivering a positive ROI before they even deliver their full service to you?
We go for smiles and we got one from her!
If you would like to smile, contact us.
What is your company doing that consumers want to hear about and the media wants to talk about?
Hundreds of news services shared this story of MagikFlame pursuing the Edenark Group ISO 14001 environmental sustainability certification.
Consumers want to hear that your company is a good corporate citizen and the media wants to talk about it.
What are you currently doing in your company that consumers want to hear about and the media wants to talk about? If it is not something that will help everyone around you, that 7 out of 10 consumers will move their business for, that your employees will be proud of, and that you will feel good about, give us a call.
80% of Consumers Disbelieve your Sustainability Claims that are not 3rd Party Verified/Certified
In a study consistent with other studies we have seen, WWD reports that
- 80% of consumers DISBELIEVE a company’s sustainability claims when not supported by a 3rd party certification or validation
- 83% of consumers BELIEVE a company’s sustainability claims when supported by a valid 3rd party certification/validation
If you are spending the time and money to pursue sustainability, for the good of the planet
- FANTASTIC!
- That is the reason to do it!
But if you also want…
- Positive ROI
- The revenue-side benefit that comes with market trust and support
- Brand benefit
- Compliance with government and client requirements
- Lender and investor support
- To be part of a globally recognized program
…you are going to need a certification from a globally-recognized program.
Please review this flyer, or this master class; then contact us.
Maximize ROI: Boost Revenue with Edenark Group’s Sustainability Certification and Marketing Support
Maximize ROI: Boost Revenue with Edenark Group’s Sustainability Certification and Marketing Support
In today’s market, sustainability is a decisive factor for consumers, who increasingly prioritize companies that demonstrate real environmental responsibility. However, beyond just meeting customer expectations, sustainability can drive significant financial benefits. Edenark Group’s sustainability certification doesn’t just help businesses adopt eco-friendly practices—it positions them for increased ROI and sustained revenue growth. Paired with Edenark Group’s expert marketing support, this certification enables companies to tap into the eco-conscious market, improving their image and boosting long-term profitability. This article explains how Edenark Group’s certification can elevate both your environmental impact and your financial outcomes.
Unlocking ROI through Verified Sustainability Certification
Achieving sustainability certification is an investment that pays dividends by enhancing credibility and operational efficiency. The Edenark Group ISO 14001 environmental sustainability certification process ensures that a company’s environmental practices aren’t merely self-reported but are certified, and verified by an independent third party, against a globally respected standard. This certification + verification gives companies a competitive edge, attracting customers who value genuine commitments to sustainability over superficial “greenwashing.” Edenark Group’s certification process also helps the client focus on key operational areas that need enhancement, such as energy efficiency and waste reduction, helping improve operations and cut costs. The combination of operational efficiency and cost savings improves ROI from the expense side of the P&L.
But Edenark Group does not stop there.
Certified sustainable businesses also have revenue side opportunity. The reason so many companies are greenwashing is they know consumers, both B2Band B2C, are looking for companies that are sustainable and will move their business when they find one. This presents additional profit and ROI potential.
To take advantage of this, the certified sustainable company must be able to talk about its environmental sustainability program and accomplishments. However, since most companies are not experienced in how to do this, Edenark Group helps. By doing so, the client benefits on both the cost side and the revenue side of its P&L.
Amplifying ROI Impact with Revenue Side Marketing Support
Edenark Group doesn’t just help companies become environmentally certified sustainable. It starts its revenue side marketing support before the client starts its certification application process. In fact, for clients that take full advantage of this incorporated service, it is a way to achieve positive ROI even before becoming certified, due to the revenue-side marketing support provided by Edenark Group.
Edenark Group helps every client leverage the certification to its fullest potential. With its customized marketing support, Edenark Group helps its clients communicate their environmental achievements in a way that resonates with modern, eco-conscious audiences. From crafting impactful social media content to creating market-facing images and content that repeatedly communicates the client’s sustainability credentials to its stakeholders. This becomes a key part of the client’s brand identity and competitive differentiation.
The marketing support does not stop with the certification. It includes crafting and recommending messages for the client throughout the year, tied to major global dates. These additional talking points enhance the client’s brand year-round. By tying the certification promotion with the major global events promotion, the client has fresh talking points for the balance of the year, that stand out from the competition. This attracts new customers who prioritize sustainability and retains those who value consistency and integrity. Edenark Group’s support extends to participating with its clients on calls with their customers. This added layer of expertise enhances the Edenark Group client’s image with its customers.
Real-World Benefits for All
Edenark Group ISO 14001 clients win on both sides of their P&L. The operational enhancement and cost savings combine with the revenue side competitive differentiation marketing support, to create an overall program that maximizes ROI and profit while also doing the right thing for the environment and all stakeholders.
The Edenark Group ISO 14001 Program is a Unique Program for You
With the Edenark Group ISO 14001 program, a company can be certified and verified under a globally respected program, thus addressing mandates, compliances and greenwashing risks.
While it is doing the right thing for the environment and gaining the satisfaction internally for same, the client is also improving its image, addressing market demand, differentiating from competitors, enjoying fresh talking points, and seeing cost side and revenue side progress on its P&L.
If you’re prepared to strengthen both your environmental impact and your financial performance, Edenark Group offers the expertise to make it happen. Contact us today to learn how our certification and marketing support can position your business for lasting success in the world economy.
Address Greenwashing risk for your company
Address Greenwashing risk for your company: The Role of Third-Party Verification in Sustainability Certification
Introduction
In a world where sustainability is becoming essential, the issue of greenwashing is increasingly under scrutiny. Companies, large and small, are feeling the pressure to adopt sustainable practices to meet growing consumer demands. However, as the market for products and services from environmentally friendly companies expands, so too does the temptation to overstate or misrepresent one’s environmental achievements, a practice known as greenwashing.
Governments, courts, activists, corporate clients and consumers are becoming wiser to this and are demanding companies provide assurances of their claims, via 3rd party verification of certification under a globally recognized standard. At Edenark Group, we help our clients achieve this, as we deliver a globally recognized certification and 3rd party verification of same. By choosing sustainability certification with third-party verification, companies can avoid the pitfalls of greenwashing, gain credibility, and build trust with customers. In this article, we will explore the critical role of third-party verification in sustainability certification and how it ensures transparency, credibility, and measurable impact for businesses committed to real, sustainable progress.
Understanding Greenwashing and Its Risks
Greenwashing, the act of making exaggerated or misleading claims about a product or company’s environmental actions or commitments, is a growing concern for consumers, investors, and regulatory bodies. Many companies, under pressure to appear eco-friendly, may inadvertently or even intentionally misrepresent their environmental initiatives. For businesses, the consequences of greenwashing can be severe, including damaged reputations, loss of customer trust, and even regulatory fines. In an increasingly transparent world, customers are quick to spot and call out false claims, leading to significant harm for brands caught in the act.
For SMEs, the stakes are particularly high. Greenwashing accusations can discourage eco-conscious customers, reduce credibility, and tarnish the brand’s image for years, making it difficult to recover from a bad decision. Avoiding greenwashing is critical for companies aiming to establish themselves as genuinely sustainable. Third-party verification of sustainability certification provides a powerful safeguard, offering an impartial validation that helps to protect brands from the risks of greenwashing; while also building trust with consumers who are increasingly aware of the issue.
The Importance of Third-Party Verification and how you can address Greenwashing risk for your company.
Any environmental, sustainability, green, or eco claims that are not tied to a globally recognized standard and 3rd party verified, are considered greenwashing. A company cannot simply anoint itself as sustainable or environmentally friendly. The first step is to become certified under a legitimate global standard. Third-party verification of that sustainability certification validates that the company actually did the things the standard required. It involves an independent organization examining and verifying that the company did the things it said it did in pursuit of the certification under the recognized standard. This impartial oversight establishes the guard rails for the claims the company can make – they must be within the parameters of the standard and the actions the company took to obtain certification under that standard. Third-party verification helps define what a company can, and cannot, say; distinguishing it from competitors whose claims are not certified under a standard, then verified.
At Edenark Group, our certification process includes third-party verification to ensure that every company we work with has done what is needed to meet the standard and understands what they can, and cannot, say about same. By following the Edenark Group program, businesses can confidently communicate their environmental achievements, knowing that their claims have been validated by an impartial authority. This verification adds an essential layer of accountability, assuring stakeholders that the company’s sustainability initiatives are both legitimate and impactful.
Third-party verification also provides valuable insights that help companies enhance their sustainability practices. During the verification process, businesses can identify areas for improvement, optimize resources, and reduce inefficiencies, all of which contribute to a more profitable operation. By choosing third-party verified certification, companies also satisfy growing government compliance around the world.
Practical Impact and Expected Outcomes
Choosing sustainability certification with third-party verification offers numerous benefits across various aspects of a company’s operations. Verified certifications help companies avoid the risks of greenwashing, ensuring that their environmental claims are accurate and credible. This credibility boosts trust among customers, investors, and partners, who are more likely to support companies with transparent, verified environmental practices.
The third-party verification process also provides actionable insights that can lead to greater operational efficiency. By evaluating and refining environmental practices, companies can identify cost-saving opportunities, such as reducing energy use and minimizing waste. This efficiency not only enhances the company’s environmental pursuits but also contributes to improved profitability.
In terms of employee engagement, a company’s commitment to verified sustainability practices fosters a sense of pride and purpose among employees. This can lead to higher productivity and long-term employee retention, as teams feel they are part of an organization that is making a positive impact on the environment. Verified certification positions the company as a leader in its industry, providing a distinct competitive advantage in a marketplace where transparency and accountability are highly valued.
Finally, it helps the company address the existing and pending governmental compliance requirements around the world.
Conclusion
At Edenark Group, we know that real sustainability requires more than just good intentions. It requires accountability, transparency, and the courage to invite independent verification of one’s claims. Our third-party verified certification program provides an accessible and effective way for businesses to demonstrate their commitment to genuine sustainability, this is how you can address greenwashing risk for your company and building lasting trust with customers.
If you’re ready to take your commitment to sustainability to the next level, consider partnering with Edenark Group for certification with third-party verification. Our team is dedicated to helping businesses avoid the pitfalls of greenwashing and enhance their credibility with verified sustainability claims. Contact us today to learn more about how third-party verification can benefit your business and set you apart as a trustworthy leader in environmental responsibility.