75% of Gen X and Gen Z Say Sustainability is More Important than your Brand Name

Given that Gen X and Gen Z account for 64% of the world’s population, these two demographic groups are the future of your company. We recently posted about a study by YouGov, saying that 70% of all consumers view sustainability as more important than your brand.  This post is on a different study and focuses [...]

2024-04-03T18:02:31-04:00April 9th, 2024|

Is Your Corporate Message What Your Market Wants to Hear?

You spend a lot of time and money trying to convince people to buy from you versus the other guy. But are you saying what they want to hear?75% of Gen X and Gen Z (which combine for 64% of the world's population and is the future of your business) say sustainability is more important than [...]

2024-04-02T17:47:52-04:00April 3rd, 2024|

Landlords – Are you maximizing your occupancy and rent?

Per this JLL article, soaring demand for sustainable / low carbon offices will outstrip supply. – Green-certified buildings enjoy the following premiums +7.1% in North America +11.6% in London +9.9% in Asia So, the question – Is your building certified sustainable? Answer – Probably not. Reason – You have run the numbers and the cost [...]

2024-03-28T15:42:46-04:00April 2nd, 2024|

What is your teenager going to do this summer?

For those of us living in the Northern Hemisphere, summer is a few months away.  If you have a teenager, how will they spend the summer?  Will they get a job?  Will the job be career-benefitting?  If you are struggling to find something that your teenager can get excited about, here are some questions for [...]

2024-03-28T15:41:26-04:00April 1st, 2024|

67% of Consumers are looking to purchase Sustainable Products

Per a Deloitte study on purchasing, reported via this 2023 article, 67% of consumers are looking to purchase sustainable products. This is consistent with other studies we have reported on. This is not a prediction of future events.  This is now.  Actually, given that it is a 2023 article, odds are the percentage is higher [...]

2024-03-17T10:13:30-04:00March 27th, 2024|

YouDecide is offering the Edenark Group Services

YouDecide, a voluntary benefits company that provides premium products and services to employees of large organizations, is offering the following services on its platform, to some of its clients: Edenark Group environmental sustainability certification services to corporations Edenark Group carbon neutrality certification services to individuals, families and corporations A Better World Starts With Me products [...]

2024-03-16T14:23:56-04:00March 26th, 2024|

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