We like this list from the Forbes Business Council of 18 reasons why sustainability can be a strategic advantage for your business:

• It can set your business apart
• It indicates long-term viability
• It enables proactive responses to industry changes
• It provides a competitive edge
• It expands your target audience
• It can narrow the divide between large and small businesses
• It enables the surrounding ecosystem to thrive
• It brings your business in alignment with clients’ values
• It demonstrates care for more than profits
• It enhances business efficiency
• It can facilitate cost savings
• It enhances brand reputation
• It provides long-term financial benefits
• It can drive operational efficiency
• It enables risk mitigation
• It centers future buyers
• It grants access to innovative tech
• It strengthens the company’s reputation

However, we would add two to the very top:

• It is the right thing to do
• It allows your company to be part of the solution

If this list looks attractive, read this on what you want in a sustainability program, watch this master class, and contact us.

Do you have a globally ranked blog/website helping you promote your business?

What if you could get that just by doing something good?

Per this press release, Edenark Group, a global provider of environmental services, wellness services and green project financing services, including the world’s premier environmental sustainability certification program for SMEs, the Edenark Group ISO 14001, will finish 2025 as the world’s 23^rd ranked corporate blog/website, per Feedspot.

Besides helping clients become environmentally certified sustainable under the Edenark Group ISO 14001 program, Edenark Group also helps its clients promote their certification, for competitive differentiation and brand benefit.

“We start promoting our clients right after they sign up, even before we get them certified. The first one discusses the client’s pursuit of sustainability certification. Given our reach, the value of this single post / press release exceeds the cost of their certification. Net, they achieve a positive ROI even before they are certified,” states David Goodman, CEO of Edenark Group.

“The value continues for our clients as we help them write and publish posts and press releases, as part of our service to them, for the entire length of their association with us. We have many clients who have been with us for years and we continue, as part of our service, to help them promote their company being certified sustainable,” added Goodman.

“For a small to mid-sized business, finding a way to cost-effectively differentiate from competitors is critical to survival and success. Per many studies, roughly 70% of all consumers, across all demographics, will move their business if they find a certified sustainable company as an option. Nielsen converts this to financial success, saying a certified sustainable company can grow its margin 5x faster than its non-certified competitors. But for this to happen, people need to hear about your company being certified. That’s why we provide promotion as part of our service. We help get the word out. For a SME, having the 23rd ranked corporate blog helping to promote your company being something most consumers will move their business to is a powerful benefit,” concludes Goodman.

If having this kind of support is of interest, watch this webinar and give us a call.

Per this press release, Gym for the Brain has added the NeuroClimax^® nootropic formulation spray to our session protocol for clients with cognitive decline seeking proactive holistic health support for brain energy, memory, focus and on-task productivity.

Gym for the Brain clients that have chosen the NeuroClimax^® Protocol start with a daily regimen of five Best You Can Be supplements (the MultiVitamin for Men or Women, Mental Acuity Support, Cognitive Boost, Detoxification Support and Muscle/Joint/Tissue Support) along with administering the NeuroClimax^® spray. Then, three times per week, for a minimum of four weeks, they have a session at Gym for the Brain that includes contrast oxygen, protein folding, BRT, photo biomodulation, AVE and VTS; concluding with a Best You Can Be Ultra Green Dietary Supplement.

The combination of Best You Can Be supplements, Gym for the Brain exercise with cognition-supporting modalities, and the NeuroClimax^® nootropic spray supports optimal cognitive health.

We’ve all heard the phrase, “The Early Bird Gets the Worm!”

Do you run your business like an Early Bird or do you prefer to let your competitors get the worm?

Per this article, 90% of the world’s economies have made pledges to slash planet-warming emissions.

Yet, the article says that voluntary compliance is not addressing the problem fast enough.  To that point, we know that roughly 50% of the world’s economies already have developed regulations with some teeth.  This will expand quickly and more regulations will occur.

So, back to the question – Will you be an Early Bird or only come ‘kicking and screaming’, when forced?

Per studies from many groups, we know that 7 out of 10 consumers will move their business if they find a certified sustainable company:

• The Innovators (25% of consumers) have already made purchase decisions based on sustainability
• The Early Adopters (20 – 43% of consumers) are in play right now

These are the worms the Early Birds, who have already become certified sustainable, are getting.  Soon, they will be getting the Early Majority.  This is why the Early Birds that became certified sustainable companies are growing up to 20x faster than you are.

Unless your target market is the Late Majority and Laggards, watch this webinar and give us a call.

An Accenture/UN study of 2600 CEOs in 128 countries produced this report. 

It is full of information.  However, if you are a SME, most of it is not relevant to your operation.

However, something that definitely is relevant to you is this –

• 33% have already started to implement Scope 3 policies with their supply chain

If this study accurately represents the global business community and your company is a vendor to a larger company, there is a 33% chance you will receive a Scope 3 carbon emissions letter from your client very soon.

This will be the first step in the process of your company reporting on your carbon footprint, reducing same, and being 3rd party audited on same…..in order to retain the client.

Large organizations are desperate for vendors that can satisfy their supply chain sustainability requirements.  They will replace existing vendors with vendors that help them address their Scope 3 requirements. 

If you want a way to differentiate from competitive peers and take some of those larger clients away in bids, consider becoming environmentally certified sustainable.

If you ultimately need to do this anyway to retain your clients, and want to turn lemons into lemonade, read this on what you want in a sustainability program, watch this master class, and contact us.