Per this master class, there are 8 components of a sustainability program that will be successful and make you happy:

• It MUST include Employee Performance / Health
  • Sustainability is not just about energy savings or ‘Greening Up’, it is about people
  • For most businesses, the employees are one of the biggest costs, one of the biggest risks (mistakes, insurance, law suits) and one of the biggest opportunities (new ideas, collaboration, product knowledge)
  • Every organization suffers from the Big 5 – insomnia, stress, anxiety, physical pain, mental acuity
  • You are losing 5% of your corporate profit/year to the Big 5
  • It takes a lot of LEDs to make up for one worker comp or workplace violence case
  • Make sure your program has a ‘people piece’ that addresses employee performance, health and happiness

• It MUST certify the business not the box
  • People care about things that involve people
  • Most building (ie, ‘Box’) certifications only care about building energy
  • Building certifications are expensive and hard to market (poor ROI)
  • You want to say, “Buy more of my product because we are a certified sustainable business”
  • You do not get much value from, “Buy more of my product because we are in an energy efficient building”
  • You want the certification on your business, not the building your business is in

• It MUST have a 3^rd party audit component
  • Oversight delivers credibility and trust
  • From passing your driving test, to getting your college diploma, to passing a bar exam, we use 3^rd parties to ensure compliance
  • There are many sustainability programs that deliver a certification based on your ‘word’…..and your payment
  • Don’t do it!
  • Make sure the program you choose uses a 3^rd party to validate your work

• It MUST follow a respected and integrated global standard
  • The sustainability industry is maturing and coalescing around few standards
  • The UN has created its SDGs (17 sustainability development goals)
  • 50% of the world’s economies require sustainability reporting
  • Greenwashing lawsuits are growing
  • Don’t pick a program that is not globally respected by, and integrated with, the world leadership groups; and that does not have the ability to integrate the other three legs of the stool – carbon neutrality, ESG and net zero
  • No reason to spend the time and money, then find you are not following the same programs and protocols that the leadership groups have adopted

• It MUST include promotion of the certification
  • Historically, sustainability has been a cost-side play
  • Most programs and providers have been 100% trained and focused on cost-side measures – energy reduction, carbon reduction, waste reduction, water reduction, travel reduction (ie, engineering)
  • But we know consumers are searching for certified sustainable companies
  • If you don’t talk about being certified sustainable they will never know you are (ie, marketing)
  • You want a program provider that is built to do the cost-side work AND the revenue-side work; and helps you promote your certification

• It MUST pursue continual improvement
  • Sustainability is not finite. It requires long-term commitment
  • But…change is hard for all of us
  • If the bar is set too high, we can get frustrated and give up
  • You want a program that lets you come as you are and allows you to continually improve
  • This will keep everyone happy and committed year after year

• It MUST require annual updates
  • Current = credible
  • Sustainability is not finite; we need to continually improve
  • You don’t want a program that does not have a date attached to its certification
  • You want to continually improve, see your success, and annually update your certification to show you are current and credible in your actions

• It MUST be at a price you can afford and produce a positive ROI
  • We could have started with cost but you need the above seven components at a price you can afford
  • It needs to show a positive and rapid ROI
  • The cost includes both money and time and covers everything – the certification, the 3^rd party audit and your work to become certified

We deliver all eight components mentioned above to our clients.

We enjoy a 100% client renewal rate – every year, every client has a decision to make and every year, every client has renewed.

If you use a program that delivers all of the above, you will probably be happy too.

Capgemini Research Institute’s new report, Driving business value through sustainability, provides consistency with the hundreds of reports we have shared over the years.

• In short, sustainability drives business value – It reduces costs, improves sales, enhances competitive advantage, reduces risk and builds shareholder value.

A few of the highlights from the respondents:

• As to climate change – 23% believe climate change is already negatively impacting their business.
• Ignoring Sustainability – 44% have already incurred reputational damage due to sustainability inaction.
• As to competitive advantage – 55% have already lost market share to a sustainable competitor.
• As to brand reputation – 85% of the respondents have seen their brand reputation enhanced by sustainability.
• As to sales – 82% of respondents invest in sustainability to drive sales.
• As to customer loyalty – 76% have seen sustainability influence consumer loyalty.
• As to employee engagement – 71% have seen sustainability positively impact employee engagement.
• As to innovation – 69% have seen internal innovations accelerated due to environmental sustainability initiatives.
• As to financial risk – 77% of reporting companies are investing in sustainability to minimize financial risk.

What is this saying to you?

• Odds are, you have already lost market share to a sustainable competitor.
• Odds are, that sustainable competitor will continue to take more from you, as they are doing the above things you have chosen not to do.

If you agree with the above, watch this master class and contact us.

If your organization wishes to

– improve its competitive differentiation;

– improve sales / revenues / new business / new markets;

– reduce costs;

– improve margin / profits / valuation;

– improve employee performance / health / happiness;

– improve brand image;

– or, just do the Right Thing….

…consider Edenark Group.

Here are 7 reasons –

https://edenark.com/why-use-edenark-group/

Due to studies, the #1 issue on the minds of people around the world is the environment (ie, we are using our resources faster than Mother Earth can replenish and we are accelerating our carbon-emissions-driven global warming).  The world we are passing to our children will be far hotter and angrier than the world we were given.  This is a bigger concern to the people of the planet than war, economy, politics, et cetera.

Turning this sentiment to the market place, consumers are more interested in a company’s ability to prove its sustainability commitment than they are in its brand names.  7 out of 10 of them will change brands if they find a certified sustainable company that offers a similar product.  They will even spend more for a certified sustainable product.

Driven by the above demand, certified sustainable companies are growing up to 20x faster than their non-certified peers – the market is rewarding companies that are able to prove they are sustainable (via certification/validation).

The Edenark Group ISO 14001 environmental sustainability certification program is the premier program of its kind in the world – You get to help the planet and differentiate and grow faster than your peers.

We have a 100% client renewal rate – every client we have ever certified has renewed, every year.

We get most of our new clients from referrals from existing clients.

However, we also get a good number of clients from referral partners who like what we do and introduce us to organizations they feel would benefit from our services.

This defines what we believe a sustainability program should contain. 

This master class explains why a company would want to do this.

We are looking for organizations that 1) care about the environment; 2) want to be part of the solution; and 3) want to be an example that other organizations can follow.

If you agree with our mission and our definition of what a sustainability program should be; and if you know some organizations that meet the above requirements; you might want to consider becoming a referral partner.

Send us a note and we can discuss.  

Today is Earth Day 2025.

Mother Earth does not need your help.  She will be fine.  A few million years from now there will be new coral reefs, clear water, clear air, and many new species.

But will we still be around?

Just looking one generation into the future, your children will live in a much hotter and less friendly environment than you grew up in.  Is that what you wanted?

If that is not what you wanted, what are you doing about it?

Your words are of no value.  Your action is required.

Starting today, Earth Day 2025, choose.

We would have changed the language, had we written it.

We would have better explained the technology products, had we written it.

We would have given you a place to go, to get more information, had we written it.

But we are always happy when an organization, with no renumeration from us, chooses to promote our brands.

This article, by Wellness Magazine, promotes our A Better World Starts With Me website, our Best You Can Be supplement line, and the EWOT and PEMF products we sell on our website.

If you want a supplement that a) is manufactured in an FDA registered facility, b) is third party certified by NSF, c) has received the highest rating, an A+ cGMP, from NSF, d) is Gluten-free, e) is suitable for vegetarians, f) uses vegetable (not gelatin) capsules, and g) has Advanced Absorption Technology, then consider the Best You Can Be brand.

Decades of research have highlighted the profound effects of intermittent hypoxic therapy (what we do at Gym for the Brain).

This article discusses some, but not all, of the benefits of intermittent hypoxia training as a multi-organ protective strategy.

The article reviews the positive impact of intermittent hypoxia training on:

• Your nervous system – stroke, Alzheimer’s and spinal column prevention and recovery

• Your cardiovascular system – blood flow, myocardial infraction, coronary artery, hypertension, angina and blood pressure improvement

• Your respiratory system – COPD, sleep apnea, coronavirus improvement

• Your hematological system – improved athletic performance (dependent on the protocol)

• Your endocrine system – Type 2 diabetes blood glucose is reduced, and obesity management and bone healing are enhanced

Do your own research, talk to your doctor, then give us a call at +1 561-408-6890.

Gym for the Brain is a bio-optimization wellness center in Jupiter, Florida, dedicated to enhancing brain and body health through research-supported, oxygen-focused modalities.

The program integrates industry-respected tools into a powerful wellness circuit designed to boost productivity, energy, memory, vitality, focus, speed of processing, happiness, sleep and digestion; while also helping to reduce brain fog, inflammation, toxins, anxiety, stress, pain, fatigue and irritability.

Gym for the Brain supports clients across 3 core needs:

• Recovery:

Supporting individuals recovering from issues such as concussions, brain fog, PTSD, dementia & FTD, Alzheimer’s, autism spectrum disorder, long COVID, Parkinson’s, mold or Lyme exposure, stroke, post-surgery, and pregnancy related recovery.

• Prevention:

Helping clients proactively address issues such as aging, chronic pain, cognitive decline, pre-surgical prep, travel fatigue, and prenatal health.

• Performance:

Enhancing mental and physical performance for students, professionals, athletes, and socially driven individuals—as well as expectant mothers aiming to boost oxygen flow to developing babies.

The program is non-invasive, customizable, and guided by professionals to align with individual health goals.

For more information or to schedule a session, you can contact Gym for the Brain at (561) 408-6890 or visit their facility at 6650 W. Indiantown Road, Suite 304, Jupiter, FL 33458.

gymforthebrain.com

Another day, another study.  The dates change, the authors change, but the message is always the same – 

• Consumers are unified in their demand that your company prove it is sustainable and part of  the climate solution

• And, they are rewarding those that are doing so

This new Harris Poll reports

• 82% of U.S. consumers believe companies have a responsibility to offset their carbon emissions –

           Does your company have a carbon emissions program? 

           Are you prepared for your Scope 3 letter?

           Are you using this as an opportunity or ignoring it?

• 79% believe corporations have an obligation to address climate change

           Does your company have a 3^rd party audited climate change program to promote?

• 73% of Americans believe you should talk about your sustainability efforts

            For those that are not certified/verified sustainable, this poses a problem

• 71% of U.S. adults say they are more loyal to companies that take an active role in protecting the environment

             Where do you see this level of agreement on any topic?

• 68% of the 18-34 age group will pay more for products from companies that have a strong stance on sustainability and climate change

               If you want to take market share, or protect margin, be able to prove you are sustainable

If you want to show consumers you are listening; be part of the solution rather than being part of the problem; and gain a new talking point that resonates, watch this master class and contact us.

There is a lot of anger, fear, stress, anxiety and depression floating around.

Maybe we need a party.

Earth Day is April 22.  2025 theme is “Our Power, Our Planet”

World Environment Day is June 5 (World Environment month is June).  2025 theme is “Ending Plastics Pollution”.

Why not leave the worries at the door and toss some love to Momma Earth?

If you were planning on doing a Spring team building / promotional event anyway, think about tying it to one of those two dates.

If you would like some ideas, reach out to us.