Per this study of +1,000 small business leaders, having a sustainability expert on the board of directors is second only to having a financial expert…and ahead of expertise in sales, marketing, IT, operations, legal, ex cetera.

• The first thing many of you will say is, “We don’t even have a formalized board of directors. We have a board of advisors.” 
• Regardless of the form of your board, point is, having an expert on sustainability as part of that group is essential to your go-forward success due to market demand, opportunity and risk.

Edenark Group serves as sustainability advisor to every client it has; and sits on the client’s Green Team.  Given that the Edenark Group ISO 14001 program delivers a positive ROI, this is a very cost-effective way to have a sustainability expert advise the leadership of your organization. 

If you would like to talk with us about having a sustainability expert for your board of directors or board of advisors, send us a note via this form.

Per this article, there are four phenomena driving the current heat wave –

• El Niño – estimated to cause a 0.25F increase
• Solar fluctuations – estimated to cause a 0.09F increase
• The 2022 Hunga Tonga-Hunga Ha’apai volcanic eruption – estimated to cause a 0.06F increase
• Global warming – estimated to be at least 2.0F

Put those four together and you have a +/-2.4F increase in the temperature.

Models are now saying temperatures will continue to rise and we will exceed the 2.7F (1.5C) climate tipping point that we do not want to reach, by 2028, or 53 months from now.

If you would like to be part of the group that is fighting back, watch this master class and contact us.

Charlene Nichols, the founder of Omniverse City, sought a unique approach to stand out in the market. With a strong belief in sustainability mixed with her desire to be a thought leader, she decided to make that commitment tangible. This led her to pursue the Edenark Group ISO14001 environmental sustainability certification.

Part of Edenark Group’s unique program includes PROMOTION of the certification. Omiverse City’s experience is an example of the immense value every client gains during the Edenark Group onboarding process; then, throughout the term of the relationship.

“It is hard for a SME to cost-effectively stand out from the clutter – finding something that resonates with consumers…having that topic not be a one-off….then being able to afford to deliver it.  This is why we provide the promotion side of our service”, said David Goodman, founder of Edenark Group. “The market wants to hear that your company is committed to sustainability and 7 out of 10 consumers will move their purchases if they find a certified sustainable company.  There is nothing as powerful in generating market interest and positive response as being able to say you are a certified sustainable company.”

Edenark Group commits to doing regular promotional executions for its clients throughout the term of the relationship, which can be years – an approach that sets it apart from others in the industry.

As an example, as soon as the contract was inked, Edenark Group developed and published a press release on Omiverse City’s desire to become a certified sustainable organization. .

The initial press release alone generated more promotional click-value for Omniverse City than the entire cost of the Edenark Group ISO 14001 certification.  Net, just off that first promotion, Omniverse City has a positive ROI…..before it is even certified.

Besides the advertising ROI, as a young company looking to stand out from the crowd, the Edenark Group promotion delivered on broad market impact, as it went out via Edenark Group’s extensive media reach, spanning platforms like LinkedIn, Google, Twitter/X, Facebook, Slack, Service Professional Network, Alignable, and the Edenark Group website, emails and more. 

Omniverse City is also able to directly use the release for its marketing purposes, giving it a story to build on.

As a result, brand exposure for Charlene and Omniverse City expanded significantly.

Here is the post and here is Charlene’s response.

Charlene’s experience is what Edenark Group delivers to all its clients and shows what can happen when it helps its clients promote their sustainability journey.

If you want to experience Doing the Right Thing and have it lead to a Good Thing, book a call with Edenark Group to begin your own success story.

Per this article, Antarctica sea ice has fallen to the lowest level since we have been studying it – 1.6 million square kilometers (0.6 million square miles) below the previous record low.

This is nearly the size of Argentina, or the combined area of California, Texas, New Mexico, Arizona, Nevada, Utah and Colorado.

Antarctica helps regulate the temperature of the planet and it keeps our sea level where we currently have it. 

If Antarctica continues to lose its ice, the both temperature and sea levels rise materially. 

Consumers want to know what your company is doing about this and are moving their purchases to companies that can prove their environmental commitment.

Please watch this master class and contact us if you would like to be part of the solution. 

This article talks about 5 things impacting your business right now

• The climate crisis – Go-forward operation and branding will be tied to climate issues
• Carbon reporting – It is no longer sometime in the future; it is now
• Building regulations – Time for upgrades is even shorter than with carbon reporting
• Greenwashing – If you are not certified, you need to be, as the market is demanding proof of claims
• Inflation – Short-term ROI is key

If you are ignoring any of these, odds are, it/they will have negative impact on your operation. 

If you would like to talk, contact us.

Soccer’s world governing body, FIFA, claimed the 2022 World Cup in Qatar was carbon neutral.

Switzerland, France, Belgium, the UK and the Netherlands all filed complaints, via the Climate Alliance (a group that functions as a watch dog against Greenwashing) saying the claim was not true.

The Swiss Fairness Commission ruled against FIFA.

FIFA has since admitted that its claims were not true.

So, if we agree FIFA should not have made a false claim; what could FIFA have done?

• FIFA could have hired a globally-recognized 3^rd party to calculate the carbon footprint of the World Cup;

• FIFA could then have addressed some of the carbon emissions via having that 3^rd party help them become certified sustainable via a globally-recognized program. This would have included a go-forward carbon reduction plan;

• There would certainly have been a gap between what their initial sustainability effort accomplished versus what the carbon footprint was calculated to be. To get to carbon neutral, they would have had to cover that gap;

• To do that, they could have used legitimate/audited carbon credits that their 3^rd party auditor would certify against;

• Then, they could have sold sponsorship packages to advertisers, allowing FIFA to recover 100% of above costs (advisor, sustainability projects, sustainability certification, carbon credits, carbon neutral certification) by allowing the sponsors to promote that they helped fund the Certified Carbon Neutral 2022 World Cup.

How fast do you think those sponsorship packages would have sold out?

Doing the Right Thing can lead to a Good Thing!  It’s not that hard.

Last Friday (28 July 2023) was Plastic Overshoot Day – the day plastics produced exceeds global waste management capacity. 

68.5 million tonnes of plastics, or 43% of the plastics produced this year, will become pollution.

Plastics production has grown 20x faster than plastics recycling capacity over the past 10 years.

Think about this next time you purchase a bottled water.

Many articles, like this one, talk about the sacrifice organizations need to make to pursue sustainability.  In effect, ‘Give up on short-term ROI goals and focus on long-term ROI goals;’ or, ‘think in non-financial ways.’

Those folks have never sat in the corner office.

You don’t have to settle for a bad program and only look for long-term, or non-financial, benefit.

If you have a good sustainability program, you will see short-term positive ROI.

If you have a really good sustainability program, you will receive comments like this, as your clients are seeing a positive ROI even before they are certified.  We do this by helping our clients promote their sustainability journey. 

Then, we give our clients a list of no-cost / low-cost sustainability ideas that they can implement with no impact on the budget.

Maybe we coin a new financial phrase – “Super-Duper-Fast-ROI”

If you want Super-Duper-Fast-ROI from your sustainability program, contact us and find out how Doing the Right Thing can lead to a Good Thing…..quickly!

Earth Overshoot Day is the annual day we consume more than the Earth is able to generate that year. 

Today, 2 August, is Earth Overshoot Day for 2023.  For the balance of 2023, we will be consuming more than the Earth is producing.  We are not just borrowing from future years, we are reducing the capacity of Earth to produce in future years by draining the resources. 

In total, we are consuming 1.7 Earths every year. 

If you overspent your take home pay by 1.7x every month, how long would you last?

The very good news is our post-COVID consumption has remained flat.  That means we have been able to slow our consumption growth.  Now, we need to reduce it.

Thousands of organizations around the world are involved in this effort.

If your company would like to be involved, contact us.

You have to make decisions every day on where to spend money.

Per this article –

97% of B2B corporate buyers say a vendor’s sustainability credentials (ie, validation/certification) and positioning are important in their buying decisions. 

• You are saying, “That’s not what I am seeing from my clients.”
• Think about it this way – +97% of large companies have a sustainability program, yet less than 1% of SMEs have a sustainability program. The procurement departments of those big companies know there is a 99% chance the bidders are not sustainable, so they don’t bring it up. 
• But what happens when a single bidder becomes certified sustainable and promotes it?
• Studies show, if their price/value is similar, they win the job.
• Certified sustainable companies are growing up to 20x faster than their non-certified peers.
• Net, from a ROI standpoint, there are not many things you can spend money on that will have a greater ROI than becoming certified sustainable.

87% of companies believe they will lose investors if they do not have a clear sustainability strategy.

• Studies show you will raise more money and raise it faster, if you are a certified sustainable business.

84% of companies believe they will lose employees without a clear sustainability strategy.

• Odds are, they are right, as 29% of employees say they plan to leave their employer due to not being satisfied with their environmental/social efforts.

If these points make you consider incorporating a sustainability plan, but you don’t know where to start, watch this master class, then contact us.