This article gives five things to look for to determine if a brand or company is greenwashing: Vague or ambiguous claims Lack of third-party certification Contrary practices No transparency Narrow sustainability focus Obviously, we are biased. However, if you are certified under a legitimate program, it will help address the other four. If you are [...]
Well.... Per our current consumption rate, we need 1.7 Earths to survive 2023 was the hottest year on record, and we are heating faster than any time in Earth’s history Because of the above, Climate is the #1 issue concerning all of us 25% of us stopped doing business with a company in 2023 due [...]
Given that Gen X and Gen Z account for 64% of the world’s population, these two demographic groups are the future of your company. We recently posted about a study by YouGov, saying that 70% of all consumers view sustainability as more important than your brand. This post is on a different study and focuses [...]
April is Stress Awareness Month and April 7 is World Health Day. With these as a backdrop, what is your company doing to improve employee health? In your company, the impact of the Big 5 (insomnia, stress, anxiety, physical pain and mental acuity) on your employees drain your company of roughly 5% of your GDP, [...]
Those of us in the United States mostly know New York Attorney General Letitia James from her winning a fraud suit against Donald Trump, et al. However, a more important action on her part, for all of us on this planet, is this lawsuit against JBS USA Food Company et al. The key difference in [...]
You spend a lot of time and money trying to convince people to buy from you versus the other guy. But are you saying what they want to hear?75% of Gen X and Gen Z (which combine for 64% of the world's population and is the future of your business) say sustainability is more important than [...]
Per this JLL article, soaring demand for sustainable / low carbon offices will outstrip supply. – Green-certified buildings enjoy the following premiums +7.1% in North America +11.6% in London +9.9% in Asia So, the question – Is your building certified sustainable? Answer – Probably not. Reason – You have run the numbers and the cost [...]
For those of us living in the Northern Hemisphere, summer is a few months away. If you have a teenager, how will they spend the summer? Will they get a job? Will the job be career-benefitting? If you are struggling to find something that your teenager can get excited about, here are some questions for [...]
