Per this article from Reuters, bankers and money managers whose job title includes Sustainability or ESG, are earning 38% more than their peers who do not have Sustainability or ESG in their titles.

That’s a sizable difference and does not include bonuses.

People don’t get paid more to do things that produce less profit.  They get paid more when more money is being made.

Per this article, McKinsey / NielsenIQ studied 600,000 products from 44,000 brands, from 2017 -2022 and arrived at these results

• There is a clear and material link between ESG-related claims and consumer spending
• Specifically, ESG-related brands out-performed their non-sustainable peers by 40%

Further,  

• Consumers continue to shift their spending toward ESG products
• All brand sizes (large, medium and small) saw benefit from being sustainable / ESG
• The more specific your claim, the greater your growth
• More claims produced greater growth

In summary,

• Like so many other studies, this study shows that sustainable / ESG brands are able to satisfy consumer demand and grow faster
• It also explains why so many organizations Greenwash – they want the benefit without the work

Edenark Group will do the majority of the work to help you become certified sustainable.  This will allow you to support your claims, satisfy the consumer, and grow faster than your peers. 

Watch this webinar and contact us.  You will be happy you did.

Per a 2022 Deloitte study of 2,000+ business leaders

• 97% have already felt negative impact of climate change
• 96% expect climate change to impact strategy over next 3 years
• 89% agree there is a climate emergency
• 81% have personally been impacted by climate events over the past year
• 79% believe the world is at a climate tipping point (up from 59% in 2021)
• 75% feel pressure by consumers/clients to act on climate change
• 66% feel pressured to act driven by competitors/peers
• 65% feel pressure to act by employees

• However, 88% believe we can limit the worst impacts if we act immediately

In his opening letter to the study, Punit Renjen, Deloitte Global CEO, ends with, “It’s time to prove we’re up to the challenge.”

If your company wishes to join the thousands of other companies that have taken up the challenge, please contact us.

Mental Health Awareness Month is the perfect time for Gym For The Brain to update its website.

Every week we are part of life-changing success stories and are thrilled to be helping clients improve their performance, health and happiness.

All Gym For The Brain products are offered via Edenark Group’s A Better World Starts With Me.

Visit us.  You will be happy you did.

For organizational leaders who support the environment and ensuring a future for our children….and wish to be a leader and voice for same….there is no better program than the Edenark Group ISO 14001

This presentation explains why you might want to do the right thing and how it will become a good thing.

Edenark Group has a relationship with OneBlueOcean and the CEOs of the two companies are friends.

OneBlueOcean is pursuing a noble cause and is doing wonderful work. 

If you have a passion for our oceans, they are an organization you should know.

We will occasionally share some of the videos produced by OneBlueOcean.

Let’s start with Episode 1 of the In Search of Sunrise series.

Enjoy!

Per a study of +18,000 investment products discussed in this article, only 4% of funds with the word ‘sustainability’, or some version of it in the name, actually comply with all current and planned requirements of the US, UK and EU.

Point is, we have two problems.  First, different governments have different rules.  Second, as governments raise the bar against Greenwashing, funds that have invested in companies with home-grown, non-certified, non-verified, sustainability programs, struggle to meet the requirements of regulations that align with established, recognized, respected sustainability standards.

These funds will need to either remove their sustainability claims, remove their investment in companies that cannot verify sustainability claims (which will make for a very small fund), or convince their portfolio companies to become certified sustainable under a globally-respected program that is acceptable across all borders.  

Edenark Group provides a solution.  Our standard, the most respected and deployed in the world, is used in 171 of the world’s 195 countries.     

In an overwhelming 544 in favor, 18 against and 17 abstentions, vote, discussed in this article, the EU Parliament supported a new rule that

• Bans the use of generic environmental claims, such as ‘environmentally friendly’, ‘natural’, ‘biodegradable’ or ‘eco’ if not supported by evidence;
• Bans green claims about whole products when only a part is sustainable;
• Only allows sustainability labels based on official certification schemes recognized or established by public authorities (ie, no more self-certification).

For organizations custom-building and self-certifying their sustainability claims, this move will force a choice between abandonment of claims or certification under a legitimate 3^rd party certification program.

Are You Doing All You Can to Grow Your Company?

HAVE YOU DONE EVERYTHING TO MAXIMIZE MARGINS?

Per Nielsen, a certified sustainable company, promoting same, enjoys a 5% year-on-year price increase.  Its non-sustainable competitors grow prices 1% year-on-year.

If you are not a certified sustainable company, and enjoying the promotional benefits of same, per Nielsen, you are leaving 4% on the table, year-on-year.

HOW ARE YOU DIFFERENTIATING YOUR BUSINESS?

Per MIT / BCG, the biggest challenge facing your business is competitive differentiation.

Yet, per Cone / Ebiquity Global CSR, 84% of consumers seek companies that have differentiated by becoming certified sustainable.

Per Symbola, companies that have differentiated with our standard are growing 20x faster than their non-certified competitive peers.

HOW WILL YOU INFLUENCE THE LARGEST BUYING GROUP?

Per Forbes, the largest buying group (19 – 39 year olds) disbelieve 99% of all advertising that does not have 3^rd party verification/certification.

Further, per Forbes, before visiting a company or purchasing a product, they review a company’s environmental standing and 9 out of 10 (87%) of them will then purchase from, and remain loyal to, a company that has proven (certified) its environmental standing.

WILL YOU BE A MARKET SHARE GIVER OR TAKER?

Per a number of studies/reports, including Unilever, there is a +$2 Trillion gap between consumers looking to move their business to certified sustainable organizations….and the availability of same.

This takes us back to the Symbola study showing that certified sustainable small to mid-sized businesses are growing 20x faster than their non-certified competitive peers.

WILL YOU BE TOO BUSY TO TAKE BUSINESS FROM YOUR COMPETITORS?

Per an A. T. Kearney study, sustainable companies outperform their peers by 15%.

Yet, the top reason executives give for not pursuing sustainability is, “I’m too busy.”