Per this article, SMEs are being encouraged to start the process of sustainability reporting.

The reason – Although mandatory reporting is coming soon, your customers will drive your decision even sooner.  This is an opportunity to get ahead of what is coming and take market share.

The two things you want:

• To become certified sustainable via a globally-respected program with 3^rd party verification
• To become certified carbon neutral via a globally-respected program with 3^rd party verification

If you are ready to start the process, read this on what you want in a sustainability program, watch this master class, and contact us.

Consistent with our prior discussions on this point, this Forbes article explains that society has changed dramatically in the past 20 years

• “…the new reality in which corporations must operate (includes) a laundry list of sustainability-related vulnerabilities they have to account for.”
• Specific to hiring, it is expected there will soon be 85 million unfilled jobs due to the lack of skilled people.

Your ability to hire and retain talent at a price you can afford will directly influence your ability to remain in business.

Consider this:

• Your future work force is Millennials and Gen Z – The people in this picture.  They have different needs and expectations than prior generations
• More than 40% of Millennials and Gen Z plan to change jobs due to climate concerns – Net, if you are not able to prove you are sustainable and have a legitimate and actionable sustainability / climate program, expect to struggle with hiring and retention
• +76% of Millennials consider environmental / sustainability / ESG commitments when deciding where to work – Net, if you are not able to prove you are sustainable and have a legitimate environmental program, your ability to attract and retain quality talent will be solely driven by your willingness to over-pay. And, even then, expect them to leave when they find a certified sustainable company

If you want to beat your peers at hiring and retaining top talent, read this on what you want in a sustainability program, watch this master class, and contact us.

The environment is the #1 issue on the minds of consumers.  It is more important than war, economy, politics, health, et cetera to consumers.

Per this article, the vast majority of consumers want to hear about your company’s sustainability effort.  They do not believe you are doing your part and want to be shown you have a legitimate sustainability program.

That puts you in a tough spot.  If you are not environmentally certified sustainable via a recognized program with 3rd party verification, you can either…

–          Greenwash – Exaggerate your environmental achievements and hope you are not exposed

–          Greenhush – Hide under your pillow and not say anything

Given those two options, greenhushing is the smarter play. 

But consumer demand is not going away. 

What happens when a competitor becomes certified and uses that to differentiate from you?

What happens when clients stop using you?

Why not do the right thing for the planet and be the one your competitors are chasing?

If this sounds appealing, read this on what you want in a sustainability program, watch this master class, and contact us.

As Lindsay Hooper explains in this Reuters article, “In an era of disruptions, polarization, complexity and increasingly intricate environmental debates, the core business case for sustainability remains: business cannot thrive on a dead planet.”

As Lindsay further states, “The challenge is not one of lack of awareness. Most business leaders are aware of the need to act; their staff demand action, boards face new liabilities and regulations demand new disclosures. The challenge is one of speed….”

So, let’s ask this question – What are you spending time on today in your business, that can beat having spent that time on pursuing becoming environmentally certified sustainable?

Here is the case for becoming certified sustainable?

• It is the right thing to do. We could stop here.

• Certified sustainable companies are growing up to 20x faster than non-certified peers;
• 7 out of 10 consumers will move their loyalty to a business that is certified sustainable;
• 25% of consumers already have moved their purchases, the next 25 – 40% is in play;
• Approximately $500b will move from non-certified to certified companies in 2024;
• 75% of Gen X and Z view sustainability as more important than your brand name;
• Sustainability is the #1 thing consumers are using to evaluate you on the internet before deciding yes/no. Those decisions are being made right now, without your involvement;
• If you are bidding jobs and your offer is consistent on price/quality, the client will be obligated to select you;
• Your corporate clients are moving to vendors that are certified;
• Your hiring and retention of employees will be less costly;
• Governments are tightening regulations requiring it;
• Cost of money (both debt and equity) is lower;
• Finding money (both debt and equity) is easier;
• 99% of certified sustainable companies are enjoying lower costs;
• Margins are better because you can charge more in combination with your lower costs.

So, when you look back on your work today, did you deliver more than the above for you, your company, your children and your community?

If not, read this on what you want in a sustainability program, watch this master class, and contact us.

DPPs (Digital Product Passports) provide comprehensive product data across the value chain.  Similar to an ingredient label on a food product, the DPP will show, to regulators and consumers, the entire supply chain performance on things like environmental sustainability, compliance, traceability, et cetera.

The EU will require DPPs starting in 2027.  That means, organizations have 30 months to get their supply chains ‘ready to be seen for what they are.’

North America, Asia Pacific and other regions will follow, starting with luxury and big-brands, then expanding to mass market.

Per this article, it is estimated that +62 billion DPPs will be issued in 2030, in just the apparel industry.

High-impact sectors like batteries, vehicles, textiles, electronics, furniture, plastics, construction and chemicals have been leading the adoption, but all industries know this is coming.

Given that the environment is the #1 issue on the minds of consumers, forward-thinking brands are leading the implementation of DPPs.  They know regulations are coming and they need to get their supply chains (ie, either you or your competitor) in line.  They do not want their brand’s poor environmental sustainability supply chain performance made public. 

This ties back to our repeated posts about how important, AND PUBLICALLY-EXPOSED, an organization’s vendors (who are part of its Scope 3 obligations) have become.  An organization can no longer ignore its own environmental sustainability obligations or the lack of environmental sustainability commitment from its vendors.

Will your company ignore this until you are forced to act; or do you see the opportunity to lead and take market share?

If you wish to use this to your advantage, read this on what you want in a sustainability program, watch this master class, and contact us.

PROBLEM

“All chronic pain, suffering, and diseases are caused from a lack of oxygen at the cell level,” Dr. Arthur C. Guyton

“Not enough oxygen to the brain is the main cause of memory loss,” Dr. Mark Sircus

“Disease is due to a deficiency in the oxidation process of the body, leading to an accumulation of toxins,” Dr. Albert Wahl

“In all serious disease states we find a concomitant low oxygen state,” Dr. Stephen Levine, Medical Biologist

“Biologically, its lack of oxygen that signals cells that it is their time to go,” Dr. David Sinclair

SOLUTION

“Oxygen is the answer to just about everything. With enough oxygen, one can heal from just about anything,” Dr. Mark Sircus

“The presence of oxygen is the absence of disease,” Gary Brecka, 10x Health

“Exercise with Contrast Oxygen Therapy (ie, the Gym For The Brain program) can be dramatically helpful in reversing Alzheimer’s,” Dr. Heather Sandison

“There is a direct relationship between oxygen and vitality. When oxygen levels are increased, waste gases and toxins are removed and cells begin to function better,” Dr. Bruce West

“Oxygen Therapy is the most dramatic single thing you can do to prevent disease and restore health,” Dr. Mark Sircus

“Contrast oxygen therapy prompts your body to ask for oxygen, which it then uses when given,” David Goodman, Gym For The Brain

BENEFITS OF HIGHER LEVELS OF OXYGEN

CONTRAST OXYGEN THERAPY STUDIES SHOW

Endurance:  Increases 32-67%

Short-term memory:  Increases 19-23%

Recovery time:  Reduced by 27%

Power:  Increased 8-14%

Lactic acid:  Reduced 34-60%

Reaction time:  Reduced 12-18%

Gym For The Brain offers the best oxygen therapy program available.

All our products and supplements are shown at A Better World Starts With Me

Contact Edenark Group if you would like information about setting up an oxygen gym for your company or family.

It is wonderful to see articles like this one that are beginning to recognize contrast oxygen therapy as a powerful tool to reverse Alzheimer’s.

We use contrast oxygen therapy (also called high-altitude EWOT) at our Gym For The Brain facility and have seen the Alzheimer’s reduction results in our clients.

We sell and support contrast oxygen via our A Better World Starts With Me store.

Besides being less expensive for you, and materially less damaging to the planet, a planet-first (reduced meat and dairy) diet will reduce your risk of an early death by 30%. 

It will also improve your energy and strength.

This CNN article and video gives a short (but not satisfactory) overview.

For a far deeper analysis, if you have not seen it, take the time to watch The Game Changers on Netflix.  We play it for our clients who are doing sessions at Gym For The Brain.  It is well worth your time and might be a game changer for you.  Many of our clients have already gone ‘all in’ with a plant-based diet and are very happy with how their bodies have responded.

We have always appreciated the support we have received from Wellness Magazine.

A year ago, the magazine determined our Best You Can Be supplements to be the best.

As part of this recent article, the magazine again supports our brand.

There has been no renumeration of any kind from us to them.  Their support has not been purchased.

The Best You Can Be supplement line can be found at our Gym For The Brain facility and via our A Better World Starts With Me store.